Bluemix the digital innovation platform for indonesia

IBM BluemixThe Digital Innovation Platform

IBM Cloud for Banking & Financial Markets

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© 2015 IBM Corporation

Why Cloud? Bankers need agilityBanks are struggling to drive new revenues and curb costs

The returns of the past are gone. . .

Turbulent economic conditions

Intense competitionNon-traditional entrants

Evolving consumer expectations

$Decreasing returns on equityNeed to optimize use of capitalShrinking operating margins

Increasing regulations and oversight

Rebuild Client trust & marketplace confidence

Source: Capital IQ (Top 250 banks), Banker Database, FDIC, Comments from Analyst Reports

2008 2009 2010 2011 2012 20131,550

1,600

1,650

1,700

1,750

1,800

1,850

1,665.9

1,701.0

1,660.6

1,710.6

1,816.5

1,821.8

Operating Expenses ($B)

Driving volatile earnings…

…and increasing operating costs

1993 – 2006 average 14.4%

2Q 2013 10.6%

20%

15%

10%

5%

0%

-5%

-10%

-15%

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013


Key Takeaways:

1. Regulatory, Geopolitical Risks & Complexity are Multiplying. Bankers need agility. Skilled non-bank competitors are moving very quickly. Banks must move much faster. Start with Bluemix. . . helps you balance agility with quality, security and governance.

2. Why Cloud? Leapfrog the Competition. This is a story about optimizers, innovators and disruptors. Best Practice: Think Big. Start Small & Pilot Fast for rapid time to value & ecosystem domination. Start with Bluemix . . .to grow fee and interest income by rapidly bringing new products and services to market at lower cost.

3. What You Need to Know: Cloud is driving business-model transformation & revenue, not just cost savings. Start with Bluemix . . .to easily extend existing IT investments into agile cloud business and delivery models.

4. 30,000+ WW Clients in all Industries, global banks, plus 47 of the top 50 Fortune 500 organizations, are relying on IBM Cloud. Delivered via a network-within-a-network architecture via 40 global cloud data centers.

5. Advanced Threat Protection Dynamic Security Intelligence is Important: IBM daily monitors 20 Billion security events in 130+ countries protecting people, data, applications and infrastructure via a "single pane of glass" view

Innovation is the new currency

“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.”

Jim DetersFounder, Galvanize


Software Analyst Insights 2014Redefining Client Value

#SWGAI

Companies of all sizes have the ability to disrupt, or face the prospect of being disrupted.

High growth companies now deliver value and experiences on their users’ terms.

To really disrupt, a business should focus on building differentiation and rent the rest

Devs can quickly compose apps with new APIs and digital services to add features and increase engagement in areas like:• Analytics, cognition• Mobile, location• Internet of Things• Social engagement • Identity • Reviews• Travel• Messaging …• His/her company’s private APIs and

services

Bluemix worksfor disruptors.

Disruptors: What is Your Cloud Ecosystem Strategy?

Enabling business transformation

Business Process

SolutionsApplicatio

nApplicatio

nApplicatio

nApplicatio

nApplicatio

n

Marketplace of high value consumable business applications

Composable and integrated application development platform

Enterprise class, optimized infrastructure

ExternalEcosyste

m

Banking/FM

Solutions

Collaboration

HumanResources

Big Data &

Analytics

Commerce Marketing

Development

Big Data &

AnalyticsSecurity Integratio

n Mobile Social

Traditional

Workloads

Built using open standards

Compute Storage Networking

Built using open standards

Smarter Commerce

Smarter Predictive Analytics

Banking Cloud Solutions

Smarter Workforce

Watson Solutions

Financial Markets CloudSolutions

Middlewaresolutions

Bluemix**

SOFTLAYER API: 3,000 function calls to 300 Services drives

automation

IBM Cloud Managed Services

Infrastructure solutions

Business Processas a Service

Softwareas a Service

Platformas a Service

Infrastructureas a Service

Clientdata center

IBM designed& operated

Clientdata center

IBM owned and operated

IBMdata center User AUser BUser C

User D User E

User AUser BUser C

User D User E

Shared cloud

Enterprise C

Enterprise B

Enterprise A

Hostedprivate cloud

Managed private cloud

Public cloudClient designed

& owned

Private cloud

Client / IBMdata center

From design tooperation

Traditional

**Bluemix: IBM’s open-standards, cloud-based platform for building, managing, and running apps of all types, such as web, mobile, big data, and smart devices. Capabilities include Java, mobile back-end development, and application monitoring, as well as features from ecosystem partners and open source—all provided as-a-service in the cloud.

What You Need to Know: z13 delivers superior cloud services at up to 47% less cost than x86 andup to 70% less than public cloud

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Customer Managed

Service Provider Managed

Bluemix started as a public PaaSBluemix started with a major focus on developer productivity in the public cloud.

Infrastructure as a

Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform as a Service

Enterprises have additional requirements

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“

”

“”

I want to move fast but retain control.

I have apps and data that must stay in a dedicated cloud or on-premises — but I want the Bluemix experience.

“

”

I want to create new hybrid applications that use enterprise data & services.

• Security and Privacy

• LDAP Integration• Regulations• Corporate Policies• White Labeling• Application

monitoring and logging

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Customer Managed

Service Provider Managed

We listened. Now we’re evolving to become even more flexible.Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a public, dedicated, or on-premises* implementation.

Infrastructure as a

Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform as a Service

*Bluemix Local coming Summer 2015

Built on open technologies:

So what is Bluemix?

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Bluemix is an open-standards, cloud-based platform for building, running, and managing applications.Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.

Extend apps with servicesA catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly.

Scale more than just instancesDevelopment, monitoring, deployment, and logging tools allow the developer to run and manage the entire application.

Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.

Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience across a number of hybrid implementations options.

Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility.

Coming Summer 2015

Why Bluemix?

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Rapidly bring new products and services to market at lower cost.

Balance agility with quality, security and governance.

Extend existing IT investments into cloud business and delivery models.

Devs and businesses choose Bluemix to:

Integrated App Monitoring

Containers in Bluemix

Interactive Solution Pages

Spending Notifications

Bluemix workswith your apps.

More openness and choice than ever before

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Bluemix is anything but locked down. You choose how you build, deploy, and manage your apps. Bluemix takes care of the rest.

ComputeChoose the level of infrastructure abstraction based on your app’s architectural needs.

Dev ToolingFrom editors to source code management to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own.

LocationDeploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*).

ServicesPick from a catalog of IBM, third party, open source, or your own services to extend your apps.

IBM

Third Party

Open Source

Yours


How does Bluemix work?Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.

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Flexible Compute Options to Run Apps / Services

Instant Runtimes Containers Virtual Machines

Platform Deployment Options that Meet Your Workload Requirements

Bluemix Public

Bluemix Dedicated

Bluemix Local*

DevOpsTooling Your Own Hosted Apps / Services

Integration and API Mgmt

Powered by IBM SoftLayer In Your Data Center

+ + +

+ +

+Always focused on what’s next

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+


Bluemix is built on IBM SoftLayer

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Dallas (now)

London (now)

Bluemix Public Location

SoftLayer Data Center

A different kind of data center•Every location designed, built, and operated to the same standardized, “pod” based spec

•24/7 on-site security and rigorous controls•Expanding to 40 data centers worldwide

Global network of networks•Public, private, and management networks all separate

•More than 2,000Gbps between data centers and network points of presence (PoPs)

•Unmetered inbound public bandwidth and fully unmetered bandwidth between data centers

Entirely automated•SoftLayer API controls everything - more than 3000 documented methods and 180 distinct services

•Bare metal and virtualized servers in the same platform

The highest performing cloud infrastructure available.

IBM Cloud Data Centers: Global footprint

»IPv4/IPv6 dual stack*»Global DNS

»Global DDOS Mitigation»Global Internet Exchanges & Peering

India

ChinaTokyo

Hong Kong

Singapore

Melbourne

Seattle

San Jose

Los Angeles

Mexico City

Denver

Chicago

Dallas

Houston

TorontoMontreal

BRAZIL

New York CityWashington

D.C.

Miami

London Frankfurt

Amsterdam

Paris

Sydney

Atlanta

DATA CENTER & NETWORK POINT OF PRESENCE

NETWORK POINT OF PRESENCE Only

• 40 Global Cloud data centers

• Triple Network

• 25+ network PoPs• 180,000+ devices• 30,000+ clients

NEW DATA CENTERS

20+ Gbps

Sign up in minutes. Pay for what you use.

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Cloud based pricing models to serve developer needs.

• 30 day trial (no credit card required) - Designed to allow testing of an entire application on the platform

Friction free adoption

• Free tier for every service - encourages experimentation of new services for applications already running on Bluemix

• Pay-as-you-go - optimized for flexibility, no term commitment

Multiple Commitment Models

• Subscription - term based optimized for cost, discounted from pay as you go rates

• Zero to coding in less than 5 minutes

Self Service

• Credit card over the web in many countries - or through your IBM rep

What’s new in Bluemix?

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Choose the right Infrastructure to power your workloads

IBM Containers Build and deploy hosted containers in the cloud. Built on Docker.

Virtual Machines Deploy and automatically scale virtual machines. Built on OpenStack.

Accelerate agility, even around your most sensitive systems and data

Bluemix LocalBluemix is an integrated hybrid cloud platform, with three delivery models, a syndicated catalog and common ops console. Buemix Local complements public and dedicated and is delivered as a fully managed service in your data center. Coming in summer 2015.

Use integration to fuel digital and composable business and delivery models

Secure Gateway Responsibly connect your own network to the public cloud with a credential wallet.

API Management Publish, promote and manage APIs in a secure, scalable way.

API Harmony Find the perfect APIs for your app with the world’s largest knowledge base of APIs.

Connect and Compose Instantiate a connector, generate an API and create an API assembly.

API Catalog More easily search for and use private and unmanaged APIs in the Bluemix catalog.

Make data available where and when you need it

DataWorks New intuitive tooling to find, shape and deliver trusted data.

Object Storage Secure storage for unstructured data that can easily be included in cloud apps and services. Built on OpenStack.

Create leading digital experiences for your customers

MobileFirst Platform for iOS New set of iOS specific services for mobile application developers.

Watson New services bring the power of Watson to speech and text.

Twitter Include the power of real-time sentiment and feedback in your apps.

Deliver with speed and quality

Delivery Pipeline Bluemix sync - move code changes into production with zero downtime.

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Let’s see it!*click*

IBM BluemixDeeper Dive

Compute flexibilityDevs get to choose the level of infrastructure abstraction and fine-tuned control that suits their apps and services.

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Instant Runtimes NEW: ContainersNEW: Virtual Machines

The highest level of infrastructure abstraction. Focus on the app.

Powerful, but less resource intensive than VMs. Key to supporting hybrid portability.

Control all the way down to the operating system.

What’s different about Bluemix?

• Extends Cloud Foundry with DevOps tooling, integration capabilities, and seamless app management

• Support for 7 key languages and the option to use a community buildpack.

• Docker as-a-service means no VMs to manage

• A repository of enterprise-grade images which are trusted and secure

• Enhanced performance and scalability

• Integrated monitoring, logging, networking, and storage

• Deploy and manage VMs consistently across public, dedicated, and private instances with a single dashboard.

• Connect to your own OpenStack infrastructure

Containers in BluemixBluemix now comes with a fully integrated, high performance Docker experience, meaning monitoring, logging, elasticity, enterprise images, and VM abstraction are all standard.

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Docker Value IBM Value-add Customer Value

Docker Hub Registry holds a repository of 75000+ Docker images

• IBM hosted public registry containing IBM images - linked to Docker Hub

• Client unique registry available on and off premises

• Enterprise-ready images

Access to the images you require to deploy containers that meet your business needs and strategy

Open-source, standardized, lightweight, self sufficient LXC container technology

• Enhanced performance with bare metal deployment

• Run images to local datacenter or cloud• Deployment choice with pSeries & zSeries

Flexibility to choose the right hybrid cloud mix for your business

Build, ship, and run standardized containers

• Integrated monitoring & logging• Elasticity to grow storage & container needs• Life-cycle management of containers and

data volumes • No VMs to manage

Docker ease of use combined with enterprise-level integrity and confidence

Container connections using links and service discovery

• Private network communication• External IP address• Subnet Range

Extends and connects Docker containers to production-ready enterprise environments

DevOps tooling that spans the entire app lifecycle

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Bluemix doesn’t stop at “cf push.” It provides a seamless and flexible experience across the entire application lifecycle.

Monitor & Optimize

Release & Deploy

Develop & Test

Plan & Measure

DevOpsServices

1

2

3

46

7

8 Collaborate with your team. Agile development tracking and reporting

Agile Planning

Use your favorite tool or web IDE

Web IDE Sublime Eclipse

Use the repo that works best for you

Hosted GIT Jazz SCM

Continuously integrate code

Continuous Integration

Scan your apps for vulnerabilities5

Continuously deliver across environments

Automated Deployment

Get instantaneous feedback from mobile apps

Mobile Quality

Manage and monitor your apps’ performance

Monitoring & Analytics

AppScan

Auto-Scaling

GitHub

Now you can get Bluemix in three unique yet fully connected delivery methods.

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Coming Summer 2015

1 | PublicMaximize on cloud economics and agility.

2 | DedicatedEverything is dedicated and connected to you — agility of public cloud, yet feels like home.

3 | NEW: LocalBehind the firewall for the most sensitive workloads.

Seamless ExperienceRegardless of which combination you choose, you can expect a single, seamless experience.

NEW: Bluemix LocalThe power and flexibility of Bluemix in your own data center – fully managed cloud agility for even your most sensitive workloads.

Deployment choiceBluemix Local sits either on OpenStack or VMWare driven infrastructure, or on a Bluemix appliance.

Built on open standardsBluemix Local combines the power of OpenStack, Cloud Foundry, and Docker.

Focus on apps, not ironFocus on building custom applications and services. IBM manages the platform and local services.

We’re on call – 24/7Experts are always on call to solve problems. Premium support options are also available to further meet your requirements.

Portable apps and servicesBurst and move workloads as performance requirements and regulations change.

Coming summer 2015

Coming Summer 2015

ProximitySide by side with your existing infrastructure to address low latency requirements.

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Enterprise integration, data, and API management Five key integration, data, and API management capabilities are now built directly into Bluemix, making hybrid application architecture even easier and more flexible.

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Secure Gateway

Connect and

Compose

DataWorks

API Manageme

nt

API Harmony

Securely access data and applications in other clouds, enterprise data centers and locally on developer laptops

Data services like: Shape data, load data, provision masked data, profile data, and classify data let you prepare your data for use in production apps

Create REST APIs from on-premises or cloud endpoints (DB2, SFDC, etc). Assemble multiple APIs into a single API using Node-RED for composition

Publish, promote, and oversee your APIs in a secure, scalable environment. Includes the creation of end user support resources that define and document the API

Find the right API for your app. Built from a corpus of the world’s public APIs, it understands relationships between already selected APIs and new ones being searched

Security without the headache

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• Leveraging SoftLayer and IBM hosting experience

Leveraging IBM portfolio of capabilities

• Adheres to rigorous IBM security standards:

Tools to secure your apps• SSO for multiple

applications and social logins• AppScan for web and mobile to detect vulnerabilities

Defense in depth Intrusion protection/penetration testingData isolation in virtualized componentsAutomated patch management

Drawing on deep understanding of today’s security threats, IBM Bluemix and SoftLayer provide a complete solution that that will protect critical web apps, data, and processes throughout their lifecycle.

Actively Pursuing Security Certifications for Platform and Services:

IBM BluemixHybrid Overview

What our enterprise customers have told us

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• Our corporate LDAP needs to integrate into the solution

• The catalog will need to be customized; not all of the services adhere to our standards

• Customer data is heavily regulated

• Corporate policies prevent us from using the public cloud

“”

“ ”I need to customize Bluemix

I need Bluemix in a private cloud or on-premises

What our enterprise customers have told us

App TypeInnovation

Optimization

New Cloud Native and MobileComposable environment to rapidly build and deploy cloud and mobile applications.

TransitionalCurrent technology but not an architecture that currently supports app composition. May be broken down into APIs/services or left in tact and run as-is.

LegacyAny application with UI and business tightly coupled. Either connected to or left in tact.

“

”

For new cloud apps, Bluemix is great. What about my “transitional” apps that I want to move to the cloud?

We listened. Now you can get Bluemix in three unique yet fully connected delivery methods.

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Coming Summer 2015

1 | PublicMaximize on cloud economics and agility.

2 | DedicatedEverything is dedicated and connected to you — agility of public cloud, yet feels like home.

3 | NEW: LocalBehind the firewall for the most sensitive workloads.

Seamless ExperienceRegardless of which combination you choose, you can expect a single, seamless experience.

Why did we take this delivery approach?

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• Started in the public to refine the delivery of platform as a service at scale.

• To learn valuable lessons with regards to monitoring, availability, support and maintenance.

• Consistently provide three deployment models leveraging the same DevOps model

• Provide a price point reflective of the workload in a true cloud experience

Our approach

Coming Summer 2015

IBM chose our approach based on the belief that customers will value the turn key delivery that allows them to get started immediately with Bluemix.

Our view is that pushing the management and infrastructure burden to the customer equates to “pain displacement.”

We decided to provide an as a service offering that clients can utilize quickly but is still open and non-proprietary.

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A seamless hybrid experience

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•Seamless catalog experience

• Build and deploy applications using a combination of public and dedicated services

•Bluemix Operations Console• Security and audit logs• User and group management with

LDAP support• Live system availability and usage

info (coming soon)• Automated update scheduling

(coming soon)• Ability to control visibility and

usage of services and runtimes in the catalog (coming soon)

What it means

Regardless of whether your apps and services sit in Bluemix Public, Dedicated, or Local, you can expect a seamless and portable hybrid experience.

Coming Summer 2015

Seamless catalog experience Automated update scheduling (coming soon)

Operations console

A seamless hybrid experience

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Regardless of whether your apps and services sit in Bluemix Public, Dedicated, or Local, you can expect a seamless and portable hybrid experience.

Dedicated to youSingle tenant hardware that’s dedicated to you – allowing you to satisfy regulatory & legal compliance.

Global – so you’re localGet closer to your users. Bluemix dedicated can live in any of 20+ SoftLayer data centers around the world.

Feels like homeSecure, fast, and unmetered access. Bluemix Dedicated sits on your network via VPN or direct network connectivity.

Focus on apps, not ironFocus on building custom applications and services. IBM manages the platform and dedicated services.

We’re on call – 24/7Experts are always on call to solve problems. Premium support options are also available to further meet your requirements.

Pay smartNever over buy again. Pay based on intuitive runtime/service metrics and adjust capacity monthly depending on needs.

The power and simplicity of Bluemix – in your own dedicated SoftLayer environment that’s securely connected to both the public Bluemix and your own network.

Bluemix Dedicated

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Coming Summer 2015

Host a Bluemix Hackathon for your devs

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A Bluemix hackathon is an IBM-led two day event (at one of your locations) where your developers come together to harness the power, speed, and flexibility of Bluemix and compete to build awesome applications.

Create innovative appsYour devs want to innovate without boundaries - let them create something incredible and have some fun.

Guide the visionYou get to choose the competition “prompt.” Meaning you guide the vision of what gets created.

Learn something newWe’ll bring a Bluemix expert to demo, teach, and enable during the event. Your devs will undoubtedly learn new skills.

Compete and get noticedDevs love to compete - what’s more, they want to impress you. Let them compete to build the best hackathon app.

The ultimate testWho better to test out Bluemix than the people who will end up using it? Let your developers decide.

Realize value quicklyYou’ll get to judge live, working applications that may deliver real value after two days. Imagine what 10, 30, 60 days would do.

Bluemix the digital innovation platform for indonesia

Technology

Transcript of Bluemix the digital innovation platform for indonesia