IBM BluemixDigital Innovation Platform

2©  IBM  Corporation  2©  IBM  Corporation  

“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize

The  rate  of  innovation  is  expediential

Design Thinking

ContainersExtreme

Agile

IoT

APIsMicro

services

Tooling

Runtimes

Rapid   iterations

Develop Build Test DeployProduction

APICatalog

Develop Build Test Deploy

Slower  iterations

Production

Systems  of  Interaction

Systems  of  Record

DigitalApplications

Enterprise Application

s

Enterprises  need  instrumented,  automated  coordination  for  two-­‐speed  IT

Bluemix enables

Enterprises  need  to  find  a  balance  between  IT  &  

Innovation.  

Hybrid  is  a  great  opportunity  to  develop  new  business  via  digital  

channels.

Disruption  can  occur  when  enterprises  are  

slow  to  adapt

² Security and Privacy² LDAP Integration

² Regulations² Corporate Policies

² White Labelling

² Application monitoring and loggin

Enterprise  have  different  requirements

Possess  a  unique  capability  by  leveraging  existing  systems  

Inspiring  Innovation

What  is  Bluemix?

Global // Hybrid // OpenCore  Platform App  Centric  Compute

Global  //  Hybrid  //  Open PaaS //  Container  //  VM’s

API’sIBM  //  3rd Party  //  Yours

Data  Driven  App’sWatson  //  IoT //  Big  Data

Powered  by  OpenIaaS //  PaaS //  SaaS

Built  for  enterpriseDevelopment  //  Integration  //  DevOps

Build  modern  apps  that  thrive  on  data

Easily  &  Securely  leverage  your  existing  API’s  &  Data  

Foster  a  culture  of  continuous  innovation  &  delivery

Optimize  and  transform  existing  apps

The Bluemix Platform

How does Bluemix work?

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Bluemix is also built on 3 key open compute technologies: Cloud Foundry, Docker, and OpenStack.

Your Own Hosted Apps / Services

Platform Deployment Options to meet Workload Requirements

BluemixPublic

BluemixDedicated

BluemixLocal*

Powered by IBM SoftLayer In Your Data Center

Flexible Compute Options to Run Apps / ServicesInstant Runtimes Containers Virtual Machines

+ + +

DevOpsTooling

+

Integration& API Mgmt

+

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+

It extends each of these with a growing number of services, robust DevOps tooling, integrationcapabilities, and a seamless developer experience.

Let’s  see it!

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*click*

Hybrid  Customer  Example  

Public Local

BlueBank Internal Application

Customer Loyalty App

Syndicated

Live  Demo:  https://www.youtube.com/watch?v=eLX05QkZ-­‐s0

Internet

Social  &  Internet  Data  sources

Trading  partner  communities

Mobile,  PoS,  ATMs Internet

Public  CloudDedicated  Cloud

API

Developer  &  Customer  communities

Internet  of  ThingsSensors

APP

APP

Service

Service DBAPPDBAPP

APP DB

Enterprise

Private  Cloud

Master  Data  Management

Big  Data

API

DMZ DMZ

As a result, hybrid Cloud Applications are becoming the norm for the Integrated Digital Enterprise …

Innovation makes disruption possible.

Bluemix deploymentfor everyone,…..everywhere

Public  Tap  into  over  100  IBM  and  3rd  party  services  across  mobile,  IoT,  Watson  and  more  to  power  your  modern  apps  and  services.

DedicatedExperience  an  unmatched  combination  of  security  and  time  to  value  in  a  cloud  that  feels  like  a  natural  extension  of  your  existing  network.

LocalTake  advantage  of  the  true  value  of  cloud  behind  your  firewall  with  the  help  of  our  first-­‐of-­‐its-­‐kind  approach  to  private  cloud  delivery.

Across  public,  dedicated   and  local  cloud,  has  the  same   look  and  feel

We deliver everywhere, so you can start anywhere

A True Seemless ExperienceKey  experiences  unify  the  platform  deployments  

A  powerful  set  of  hybrid  deployment  models

Bluemix  – Public  Cloud

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Bluemix is a multi-tenancy open-standards, cloud-based platform for building, running, and managing applications.

Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.

Extend apps with servicesA catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly.

Scale more than just instancesDevelopment, monitoring, deployment, and logging tools allow the developer to run and manage the entire application.

Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.

Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience across a number of hybrid implementations options.

Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility.

Coming Summer 2015

Bluemix – Private  Cloud

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Bluemix Private Cloud is a single-tenancy open-standards, cloud-based platform for building, running, and managing applications, available as Dedicated or Local

Dedicatd to youA single tenancy envoirnment that is dedicated to you – allowing you to satisfy regulatory and legal compliance

Focus on App’s – Not IronFocus on building customer applications and services. IBM manages the platform and your dedicated service

Global LocationsBringing you closer to your user with dedicated living in any SoftLayer data center around the globe

Bluemix  Dedicated

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Deployment ChoiceBluemix Local runs on either VMWare or OpenStack driven infrastructure.

Portable Apps & ServicesMove workloads as performance requirements or regulation change

We’re on call – 24/7Experts are always on hand to solve your problems. Premium support options are available to meet your requirements

Bluemix  Local

*OpenStack  coming  soon

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Bluemix  offers  choice.  What  is  the  difference  between  the  offerings?

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Public Dedicated Local    

Tenancy   Multi Single Single

Payments Pay-Go & Subscription Subscription Subscription

Infrastructure IBM Provided IBM Provided Customer Provided

Provisioning Instant 2 weeks* Customer Dependent

IaaS Softlayer Softlayer Openstack or VMWare

Softlayer Dallas & London Any Location NA

Catalog Public Syndicated Syndicated

*Typically limited by customer network and security configuration

Seamless Experience via Admin ConsoleRegardless of whether your apps and services sit in Public, Dedicated, or Local, you can expect a seamless and portable hybrid experience.

Syndicated CatalogControl  access  to  services  and runtimes

System InformationControl  access  to  services  and  runtimes

Reports and LogsControl  access  to  services  and  runtimes

User AdministrationControl  access  to  services  and  runtimes

Platform Updates Control  access  to  services  and  runtimes

Org AdministrationControl  access  to  services  and  runtimes

Control services & platform updates

Utilize Visibility across the platform

Govern users,  orgs  &  privileges

Innovation makes disruption possible.

Bluemix servicesfor everyone,…..everywhere

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Broad range of IBM & 3rd Party Services

Security

Analytics

Commerce

Watson

Healthcare

19©  2014   International   Business   Machines   Corporation

Watson  on  Bluemix

Reason

Listening

Vision

Speech

Learning

Watson  is  creating  a  new  partnership  between  people  and  computers  that  enhances,  scales and  accelerates human  expertise            

IBM  Watson  services  available  on  Bluemix  are  the  building  blocks  for  developers  to  create  the  next  generation  of  cognitive  applications  to  transform  the  way  businesses  engage  with  their  customers,  discover,  innovate  and  make  decisions  

…build  with  Watson

Core App & Platform Services

App Lifecycle Services

Contextual Services

IBM Mobile ServicesCore services that just about every App needs

Capabilities to manage the lifecycle of your Apps

Capabilities to enable apps to make users more productive based on contextMobile Content ManagerCreate, manage, and deliver more relevant in-app content

Presence InsightsEnables Apps with Intelligent Mobile Location Data

AppScan Mobile AnalyzerIdentify Mobile App Security Exposures

Mobile Quality AssuranceContinuously Improve Mobile User Experience

Mobile App ServerManage, secure, and optimize enterprise mobile apps

PushIncrease User Engagement with Mobile Push Notifications

CloudantThe Ultimate Data Store for Mobile Apps

Mobile Client AccessSimplified Mobile App User Authentication

StrongLoop ArcEnterprise Node.js to build, deploy, scale manage and deploy your mobile APIs

Fit for an enterprise, the DevOps experience is unified and open across compute technologies, Bluemix delivery methods, and integrated systems.

Continuous Innovation & Delivery

Turn  new  data  into  new  value  with  IoT

Internet  of  Things  FoundationSet  up  and  manage  your  connected  devices  so  all  your  app’s  can  access  the  data

Hybrid  Integration

Securely  connecting  Bluemix to  your  local   cloud

Shaping  your  data  for  use  by  mobile  and  analytics

Delivering   your  data  closer  to  your  users

Rapidly  compose  and  mix  APIs  into  new  apps

Exposing  APIs  and  Data  sets  into  the  API  Economy

Secure  Gateway  &Connectors

DataWorks

Connect  &  Compose

API  Management

The  ServiceThe  Need

IT

DataAnalyst

DataAnalyst

AppDeveloper

Refine

Connect

Deliver

Compose

Expose

New  Patterns  of  Integration

DataWorks

Connect  Clouds  Securely  Together

Connect

Secure  Gateway  -­ creating  a  hybrid  connection  to  on-­premises  data

IBM  Secure  Gateway:   Provides  secure  connectivity  from  Bluemix to  other  applications  and  data  sources  running  on-­premise  or  in  other  clouds.    

What’s  unique?

• Unique  passport  feature  allows  for  single  step  download,  install,  and  secure  setup  of  client

• Flexible  Gateway  topology  allows  segregation,  Load  Balancing,  Fault  tolerance

• Layered  security  on  the  cloud  side  and  client  side

• API  /  SDK  for  secure  connect  directly  from  app

Expose

Expose  APIs  and  DataAPI  Management  to  publish  an  API  to  Bluemix  for  developers  to  use  as  a  service

IBM  API  Management:   Enterprise  API  Management  experience  for  all  of  your  Bluemix APIs.    Discover  APIs  from  on-­premises  resources.    Secure,  layer  policy,  publish,  and  manage  your  APIs.

What’s  unique?

• Externalize  an  API  from  Bluemix to  allow  secure,  governed,  monitored  usage  of  your  app

• Discover  and  load  APIs  to  Bluemixfrom  on  premise  sources  like  z/OS  Connect  and  an  ESB

• Enable  partners  to  innovate  on  your  APIs  by  publishing  into  their  Bluemixorgs  via  safe  opt-­in  process

Innovation makes disruption possible.

Bluemix opennesssets your innovation free

More  openness  and  choice  than  ever  beforeBluemix avoids vendor lock in. You choose how you build, deploy, and manage your apps. Bluemix make in infrastructure available.ComputeChoose the level of infrastructure abstraction based on your app’s architectural needs.

Dev ToolingFrom editors to source code management to continuous delivery, you can use Bluemix’ powerful toolingor easily bring your own.

LocationDeploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*).

ServicesPick from a catalog of IBM, third party, open source, or your ownservices to extend your apps.

IBM

Third Party

Open Source

Yours

IBM  Cloud  is  Open  By  Design

IaaS

PaaS

SaaS

Open  technology  lynchpins  maximize  the  effectiveness  of  Cloud  investments

Hybrid CloudPrivate Cloud Off-premise cloud

OAuth

Innovation makes disruption possible.

Bluemix worksfor everyone

Enterprise  FitDifferentiating   ContentCultural  TransformationPath  to  a  new  way  to  work

EnterprisesStartupsInstantaneous   productivityStart  small,  grow  infinitelySophisticated,   consumable   servicesMarketplace

What are customer doing with Bluemix

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How  do  I  get  started?  Sign  up  in  minutes.  Pay  for  what  you  use.

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• 30 day trial (no credit card required) -Designed to allow testing of an entire application on the platform

Friction free adoption

• Free tier for every service - encourages experimentation of new services for applications already running on Bluemix

• Pay-as-you-go - optimized for flexibility, no term commitment

Multiple Commitment Models

• Subscription - term based optimized for cost, discounted from pay as you go rates

• Zero to coding in less than 5 minutesSelf Service

• Credit card over the web in many countries -or through your IBM rep

Innovation makes disruption possible.

Bluemix helpsSo your never alone

@ibmbluemix

@robinsonsj

Beyond  the  technology,  IBM  helps  customers  of  all  sizes  with  the  needed  cultural  change  as  well.

The  Bluemix Garage  Methodology:

Hypothesis  Testing

eXtremeProgramming

Design  Thinking

devOps

Bluemix

Lean  Startup

Idea

MVP

Design

Dev/Test

Deploy

2,000+

112,000+

Bluemix  in  numbers

New  users  per  day

Cloud  Foundry   deploymentLargest

Application  starts  per  month

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1B+ API  calls  per  day