IBM BluemixThe Digital Innovation Platform

© 2015 IBM Corporation

Customer expectations are being set everywhere

High growth companies are the ones able to deliver value and experiences on the user’s

terms.

Companies of all sizes have the opportunity to disrupt, or face the prospect of being

disrupted.

© 2015 IBM Corporation3

Business seeks agility

Deliver new ‘stuff’ faster

across multiple platforms

and devices.

IT Seek Consistency

Standardize integrations while

securing access, data and

identity.

Recipe to Innovate: Fail Fast! Fail Often! – But How?

App development is about speed and choice

Failing

Fast

Seconds to

Deploy Friction

Free

Any

Language

Continuous

Integration

Mobile

Ready

Focus on

Code

Choice of

Tools

Useful

APIs

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5

IaaS PaaS

What about existing investments?

Leverage the power of Bluemix without abandoning what you already use.

Core IT

IBM Bluemix

6

© 2015 IBM Corporation

Digital Trends driving Cloud Adoption

»Digital experience driven trends that may tip the scale in

driving the cloud patterns to new heights

–Software and Data Ownership

–Burden of System Management

–Continually evolving Digital Eco-system

–Ephemeral nature of Digital and Application landscape

–Changing mindset around investment and

consumerization of Digital platforms

–Social ’ization’ of Digital APIs

To really disrupt, a business

should focus on building

differentiation and rent the rest

Devs can quickly compose apps with

new APIs and digital services to add

features and increase engagement in

areas like:• Analytics, cognition

• Mobile, location

• Internet of Things

• Social engagement

• Identity

• Reviews

• Travel

• Messaging

…

• His/her company’s private APIs and services

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Customer Managed

Service Provider Managed

We listened. Now we’re evolving to become even more flexible.

Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a

public, dedicated, or on-premises* implementation.

Infrastructure

as a Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform

as a Service

*Bluemix Local coming Summer 2015

Built on open

technologies:

Bluemix works

with your apps.

More openness and choice than ever before

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Bluemix is anything but locked down. You choose how you build,

deploy, and manage your apps. Bluemix takes care of the rest.

ComputeChoose the level of

infrastructure

abstraction based

on your app’s

architectural needs.

Dev ToolingFrom editors to source

code management to

continuous delivery, you

can use Bluemix’

powerful tooling or

easily bring your own.

LocationDeploy apps to Bluemix

Public (in a growing

number of geos), your

own dedicated cloud

Bluemix, or one that

runs within your data

center (Local*).

ServicesPick from a catalog of

IBM, third party,

open source, or your

own services to

extend your apps.

IBM

Third Party

Open Source

Yours

*Bluemix Local coming Summer 2015

How does Bluemix work?Bluemix is underlined by three key open compute technologies: Cloud Foundry,

Docker, and OpenStack. It extends each of these with a growing number of services,

robust DevOps tooling, integration capabilities, and a seamless developer

experience.

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Flexible Compute Options to Run Apps / Services

Instant Runtimes Containers Virtual Machines

Platform Deployment Options that Meet Your Workload Requirements

Bluemix

Public

Bluemix

Dedicated

Bluemix

Local*

DevOps

Tooling Your Own Hosted Apps / Services

Integration

and API Mgmt

Powered by IBM SoftLayer In Your Data Center

+ + +

+ +

+ Always focused on what’s next

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+

*Bluemix Local coming Summer 2015

Bluemix is built on IBM SoftLayer

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Dallas

(now)

London (now)

Bluemix Public Location

SoftLayer Data Center

A different kind of data center

•Every location designed, built, and operated to the

same standardized, “pod” based spec

• 24/7 on-site security and rigorous controls

•Expanding to 40 data centers worldwide

Global network of networks

•Public, private, and management networks all

separate

•More than 2,000Gbps between data centers and

network points of presence (PoPs)

•Unmetered inbound public bandwidth and fully

unmetered bandwidth between data centers

Entirely automated

•SoftLayer API controls everything - more than

3000 documented methods and 180 distinct

services

•Bare metal and virtualized servers in the same

platform

The highest performing cloud infrastructure available.

So what is Bluemix?

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Bluemix is an open-standards, cloud-based platform

for building, running, and managing applications.

Build your apps, your way

Use the most prominent

compute technologies to

power your app: Cloud

Foundry, Docker,

OpenStack.

Extend apps with services

A catalog of IBM, third party,

and open source services

allow the developer to stitch

an application together

quickly.

Scale more than just

instances

Development, monitoring,

deployment, and logging

tools allow the developer to

run and manage the entire

application.

Layered Security

IBM secures the platform and

infrastructure and provides

you with the tools to secure

your apps.

Deploy and manage hybrid

apps seamlessly

Get a seamless dev and

management experience

across a number of hybrid

implementations options.

Flexible Pricing

Try compute options and

services for free and, when

you’re ready, pay only for

what you use. Pay as you go

and subscription models offer

choice and flexibility.

Coming Summer 2015

Why Bluemix?

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Rapidly bring new

products and services to

market at lower cost.

Balance agility with

quality, security and

governance.

Extend existing IT

investments into cloud

business and delivery

models.

Devs and

businesses choose

Bluemix to:

Integrated App Monitoring

Containers in Bluemix

Interactive

Solution Pages

Spending Notifications

Back-Up

Bluemix works

for disruptors.

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Customer Managed

Service Provider Managed

Bluemix started as a public PaaSBluemix started with a major focus on developer productivity in the public cloud.

Infrastructure

as a Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform

as a Service

Enterprises have additional requirements

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“

”

“”

I want to move fast

but retain control.

I have apps and data that must

stay in a dedicated cloud or

on-premises — but I want the

Bluemix experience.

“

”

I want to create new hybrid

applications that use

enterprise data & services.

• Security and Privacy

• LDAP Integration

• Regulations

• Corporate Policies

• White Labeling

• Application monitoring

and logging

Innovation is the new currency

“Two guys in a Starbucks

can have access to the same

computing power as a

Fortune 500 company.”

Jim Deters

Founder, Galvanize

IBM BluemixDeeper Dive

Compute flexibilityDevs get to choose the level of infrastructure abstraction

and fine-tuned control that suits their apps and services.

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Instant Runtimes NEW: Containers NEW: Virtual Machines

The highest level of

infrastructure abstraction.

Focus on the app.

Powerful, but less

resource intensive than

VMs. Key to supporting

hybrid portability.

Control all the way down

to the operating system.

• Extends Cloud Foundry with

DevOps tooling, integration

capabilities, and seamless

app management

• Support for 7 key languages

and the option to use a

community buildpack.

• Docker as-a-service means

no VMs to manage

• A repository of enterprise-

grade images which are

trusted and secure

• Enhanced performance and

scalability

• Integrated monitoring,

logging, networking, and

storage

• Deploy and manage VMs

consistently across public,

dedicated, and private

instances with a single

dashboard.

• Connect to your own

OpenStack infrastructure

DevOps tooling that spans the entire app lifecycle

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Bluemix doesn’t stop at “cf push.” It provides a seamless and flexible

experience across the entire application lifecycle.

Monitor &

Optimize

Release &

Deploy

Develop &

Test

Plan &

Measure

DevOps

Services

1

2

3

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7

8Collaborate with your team. Agile

development tracking and reporting Agile Planning

Use your favorite

tool or web IDEWeb IDE Sublime Eclipse

Use the repo that

works best for you

Hosted GIT Jazz SCM

Continuously

integrate codeContinuous

Integration

Scan your apps for

vulnerabilities5

Continuously deliver across

environments

Automated

Deployment

Get instantaneous

feedback from mobile apps

Mobile Quality

Manage and monitor your

apps’ performance

Monitoring

& Analytics

AppScan

Auto-Scaling

GitHub

Now you can get Bluemix in three unique

yet fully connected delivery methods.

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Coming Summer 2015

1 | Public

Maximize on cloud

economics and

agility.

2 | Dedicated

Everything is dedicated

and connected to you

— agility of public cloud,

yet feels like home.

3 | NEW: Local

Behind the firewall for the

most sensitive

workloads.

Seamless Experience

Regardless of which

combination you choose,

you can expect a single,

seamless experience.

Dedicated to you

Single tenant hardware

that’s dedicated to you –

allowing you to satisfy

regulatory & legal

compliance.

Global – so you’re local

Get closer to your users.

Bluemix dedicated can live in

any of 20+ SoftLayer data

centers around the world.

Feels like home

Secure, fast, and unmetered

access. Bluemix Dedicated

sits on your network via VPN

or direct network connectivity.

Focus on apps, not iron

Focus on building custom

applications and services. IBM

manages the platform and

dedicated services.

We’re on call – 24/7

Experts are always on call to

solve problems. Premium

support options are also

available to further meet your

requirements.

Pay smart

Never over buy again. Pay

based on intuitive

runtime/service metrics and

adjust capacity monthly

depending on needs.

The power and simplicity of

Bluemix – in your own

dedicated SoftLayer

environment that’s securely

connected to both the public

Bluemix and your own network.

Bluemix Dedicated

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Coming Summer 2015

NEW: Bluemix LocalThe power and flexibility of Bluemix in your own data center –

fully managed cloud agility for even your most sensitive

workloads.

Deployment choice

Bluemix Local sits either on

OpenStack or VMWare

driven infrastructure, or on a

Bluemix appliance.

Built on open standards

Bluemix Local combines the

power of OpenStack, Cloud

Foundry, and Docker.

Focus on apps, not iron

Focus on building custom

applications and services.

IBM manages the platform

and local services.

We’re on call – 24/7

Experts are always on call to

solve problems. Premium

support options are also

available to further meet

your requirements.

Portable apps and services

Burst and move workloads

as performance

requirements and

regulations change.

Coming summer 2015

Coming Summer 2015

Proximity

Side by side with your

existing infrastructure to

address low latency

requirements.

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Seamless catalog experience Automated update scheduling (coming soon)

Operations console

A seamless hybrid experience

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Regardless of whether your apps and services sit in Bluemix Public,

Dedicated, or Local, you can expect a seamless and portable hybrid

experience.

Build and deploy applications using a

combination of public and dedicated services

Enterprise integration, data, and API management

Five key integration, data, and API management capabilities are now built directly into

Bluemix, making hybrid application architecture even easier and more flexible.

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Secure

Gateway

Connect and

Compose

DataWorks

API

Management

API

Harmony

Securely access data and applications in other

clouds, enterprise data centers and locally on developer

laptops

Data services like: Shape data, load data, provision

masked data, profile data, and classify data let you

prepare your data for use in production apps

Create REST APIs from on-premises or cloud

endpoints (DB2, SFDC, etc). Assemble multiple APIs

into a single API using Node-RED for composition

Publish, promote, and oversee your APIs in a secure,

scalable environment. Includes the creation of end user

support resources that define and document the API

Find the right API for your app. Built from a corpus of the

world’s public APIs, it understands relationships between

already selected APIs and new ones being searched

Security without the headache

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• Leveraging SoftLayer and IBM

hosting experience

Leveraging IBM portfolio of capabilities

• Adheres to rigorous IBM

security standards:

Tools to secure your apps

• SSO for multiple applications

and social logins

• AppScan for web and mobile to

detect vulnerabilities

Defense in depth Intrusion

protection/penetratio

n testingData isolation in

virtualized components

Automated patch

management

Drawing on deep understanding of today’s security threats, IBM

Bluemix and SoftLayer provide a complete solution that that will protect

critical web apps, data, and processes throughout their lifecycle.

Actively Pursuing Security

Certifications for Platform

and Services:

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Let’s see it!*click*