Blue online communications: Credentials
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Transcript of Blue online communications: Credentials
A Social Media Manifesto
WHYshould YOU be on Social Media?
vSocial Media enables consumers with a platform to voice their thoughts.Good &bad.
Your brand will HAVE TO respond
Increasingly, Indians also want brands to communicate with them using social media
60%
It’s the fastest route to communicate with your consumers.
Social Media draws a permanent & influential connect with your consumers.
40 MILLION Indians are using online reviews to make informed purchase decisions
?WHOWill do this for me
Blue Online provides Social Mediasolutions for your brand by
means of an insightand
innovation based approach, hence creating a valuable
outreach towards identifying and nurturing your
WHOare we??
“Influencers.
Zafar RaisBusiness Head
+8 years of Digital media experience with Startup, Product, Operations
& Business Development. Passionate about the Digital space
&creating the right kind of buzz
Using the fastest route of communication - Social Media,
we strategize towards the ideal route for your brand to reach its Target Audience.
We build a permanent and influential connect with your
consumers so they stand by you, in good times and bad.
“N. Chandramouli, CEO
18+ years of multifunctional experience in Finance, Technology, and Education.
Under his able guidance, we make true his
dream of doing things differently& ethically.
Public Relations
Public Relations
Media Process Outsourcing
Media monitoring, analysis
Event Management
Recruitment in Communications
Trust Advisory and Publishing
OUREclectic group
WHATWe offer
Social Innovations
Presence Management
Online Reputation Management
We work our way through delivering an Outreach across Social Media for you, converting yourFans into Influencers. We help them experience, feel good &evangelize your brand. More..
We put you out there on Social Networks, ensuring a query never goes unheard, & neither does a new product launch. More..
Know what people are saying on Social Media: Brand Tracking & Responding, Reputation Management, PR Collation & Dissemination, Competitor Watch & Analysis, Blogger Outreach…
Social Support Services
If there’s anything that helps leverage your Social Media presence, we can handle it – websites, media spends, twee-tups, and more..
HOWwill do it?
Build Brand Connect
Monitor Users of Social Media
Analyze Believers of Brand
Engagement of Fans
Creation of Influencers
I WILL COMMENTIf I LIKE your brand,
I WILL EVANGELIZE ITIf I LOVE your brand,
Social Innovations
Influencer Outreach
Thought ThroughVision & Objective
Setting
Insightful Brand Innovation
Strategy
Streamlined Content, Campaigns
& presence
Online Reputation Management
Presence Creation & Management
Across Relevant SM platforms
Online-OfflineConnect
ROI Based CampaignsCampaign Support
Via Ads, Apps, Social SEO. Websites
We go all the way with your brand
Presence Management
The Good House Keeping
StreamlinedContent, Campaign &
Presence planning
Presence Creation & Management
Across relevant SM platforms
Social Media Optimization
Response Management
Insight Based Planning
Reputation Tracking & Management
Share of Voice: Understand it!
Brand & Competition Tracking
Reputation Management
Response Handling
Crisis Management
PR Collation, Dissemination & Analysis
Blog Writing & Outreach
| Insights & Intelligence are provided with a strong background of Tools & manual Processes
Social Support Services
Interactive Websites Analytic Tools Media Buying & Planning
Application ideation & Development
(Mobile &Facebook)
E-mail & Mobile Marketing Social Designs
Influencer Outreach Program Social SEO
Our Support Extends to:
We’ve done it many times!
About
Challenges
Execution
Leader in franchising iconic sports apparel.
Became the Indian licensee for FIFA merchandise.
Competition presence Communicating product
differentiator No former presence
Tracking the World Cup buzz Match photos, videos &
discussions Contests: Face of the month Promotion of products alongside
What we achieved
The Numbers within 6 months:
19,000+
250+
8,00,000+
The REAL ROI:
Heavy fan/follower participation and engagement Massive exposure and demand increase for merchandise Heavy Brand Recall amongst TG
| Acquired the stature of The FB Page for news, views and discussions on Football
About
Challenges
Execution
Corporate lifestyle enhancement. Consultancy & screening sessions. Heart-care.
No former presence Presenting JFH as a Lifestyle
enhancer brand.
Promoting & conducting Live online consultancy sessions.
Posting offline events by JFH. Creating & promoting official blog. Daily heart care tips & articles.
What we achieved
The Numbers within 4 months:
2,000+
140+
The REAL ROI:
Live consultancy sessions were a hit! Interaction & engagement on Facebook page. Fans posting personal heart-related inquiries on the Facebook page
| Incremental traffic was generated on the page with fans/followers posting their photos and comments.
About
Challenges
Execution
April 14th – A day to signify & celebrate matrimony.
Promoted by Bharat Matrimony- the No.1 matrimony site in India.
Offline event: Matrimony Day Xpress. Promoting & Tracking the
Matrimony Day Xpress. Generating audience interaction &
interest.
Contests: Best couple, celebrity jodi, dedicate a song.
Posting photos & tracking the progress of Matrimony Day Xpress’ offline events.
What we achieved
100+
3000+
The Numbers in 4 weeks (growth):
The REAL ROI:
Large fan/follower participation for contests. Heavy interaction & engagement on Facebook page. Inquiries w.r.t. Bharat Matrimony’s services on the page itself.
About
Challenges
Execution
10 day annual-dance festival promoted by an NGO- Sahakar.
No former presence. Generating mass awareness for
the brand. Converting fan-base to potential
customers.
Developing a community. Posting images & videos of past
events. Using event listings like burrp!
EventsinIndia.com to redirect traffic Contests to give away passes to
event .
DandiyaMasti
What we achieved: DandiyaMasti
6000+
The Numbers in 6 weeks (within 1.4 months):
The REAL ROI:
Huge number of fans in a short time during festival season due to event listing sites.
Large fan/follower participation for contests. Heavy interaction & engagement on Facebook page.
| The organization directly received 1000+ inquiries from the information posted on the event listings.