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Bloom Serum pH: 3.23 (+/-0.2) VLT0.4031

Paraben Free Phthalate Free Gluten Free

SKIN TYPE(S): All, Anti-Age, Sensitive PRODUCT CHARACTERISTICS: Pale Beige Liquid

PRODUCT SUMMARY: Bloom Serum is a hydrating serum that is fortified with Next Generation Naturals:

Meristems (aka: Plant Stem Cells), have the potential amplify anti-aging benefits by using the most concentrated and

purest form of the new era of anti-age botanicals.

PRODUCT POINTS of INTEREST:

Fortified with plant stem cells for all skin types; perfect for Sensitive Skin

Potent skin brightening properties

Amplifies hydration and moisturization

Abundant properties to help firm, sculpt and tighten skin

Helps to increase cell renewal for a healthier skin appearance

CONSUMER MARKETING STORY:

Flowers and plants represent the heart of our existence. Their lifespan reflects that of human life so effortlessly;

beginning from a tiny bud which changes with every movement of growth then eventually blooms into something strong

and beautiful. We have taken this same pathway in order to help produce strong, beautiful skin by bottling flowers up

into a spectacular, proprietary anti-age serum that is fortified with Next Generation Naturals: Meristems (aka: Plant

Stem Cells).

Compared to other botanical anti-age serums, Bloom Serum is full of nature’s plant stem cell bounty and due to the science involved with creating the plant stem cells, one could say that each bottle of Bloom Serum contains thousands of flowers! Bloom Serum’s plant stem cells amplify the anti-aging results, by using the most beneficial and purest form of anti-age botanicals. Take control and improve the appearance of aging skin by utilizing Mother Nature’s plant stem cell science with Bloom Serum! Note: Next Generation Naturals (NGN) technology is explained further under: ‘Next Generation Naturals’ Data.

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‘NEXT GENERATION NATURALS’ DATA:

Next Generation Naturals {NGN} – The Renaissance of Naturals

Trying to sort through the nature of ‘natural’ and eco-consciousness, such as… “Is bio-identical still natural?” or, “What

does sustainability really mean?” can be both overwhelming and only slightly less complicated than discussing the

physics of cosmic worm holes.

The dichotomy of lusting for naturally derived products under the guise that they are more environmentally friendly or

safer couldn’t be more profound. We know that, on average, 1KG of a botanical material produced for the skincare

industry requires hundreds of KG of solvent, tons of water (literally tons) and the monopolization of many square meters

of land for many years to produce. As we know, the world’s issues are becoming more and more complicated as each

day passes and we are troubled by these facts. To which, we ask… There must be a solution that presents a win-win

scenario for the world AND the consumer?

Next Generation Naturals {NGN} – The Solution

The solution is found in recent biotechnological production advancements utilizing Meristems in skin care

advancements. Similar to humans, plants contain stem cells that have the ability to differentiate into whatever the plant

needs to survive. Eco-vigilant Meristem botanicals are cultivated in a sterile lab environment using a state-of-art

process. Scientists have found that Meristems have superior efficacy activity to traditional botanical extracts and have a

significantly reduced environmental impact (see ‘Resource Demand’ graphs).

This Meristem production method is of the highest purity and free of pollutants, as it requires no pesticides, fertilizers,

or land… having little-to-no impact on the environment.

CoValence has longed embraced the above technology, spending years searching for and procuring an inventory of

Meristem based materials. Our goal was to be able to provide an offset to conventional natural goods and NGN is the

culmination of this search. Finished goods that deploy NGN ingredient have the ability to offer targeted skin care

activity, reliable efficacy, beautiful imagery and an unmatched sustainability profile. Furthermore, NGN materials can

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become custom complexes to provide a skin care brand or individual product the competitive advantage only granted

with strong Intellectual Property.

NGN Eco-vigilant Points:

no environmental contaminants or crop quality concerns

full access to natural substances found in the entire plant

comprehensive eco-friendly approach and protection of biodiversity

standardization achieved despite seasonal and geographical variations

organic and Non-GMO

stops depletion of endangered plant species

water and crop land conserving

high ingredient purity

high level of targeted actives Resource demand in a nutshell…

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The extensive blueprint surrounding CoValence’s NGN concept and development (see ‘Document Disclaimer’)…

Interested in the Marketing side of NGN? Beautiful marketing imagery is at your fingertips…

NGN gives you formulation diversity without compromising quality, the environment nor activity. The natural product

renaissance starts now and it starts with NGN!

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PRODUCT PERFORMANCE DRIVERS: (See ‘Document Disclaimer’)

Bellis Perennis (Daisy) Flower Extract

Highly efficient natural skin lightener, influences different pathways involved in melanin formation, antioxidant

Gardenia Jasminoides Callus Culture

Research has shown that stem cells obtained from gardenia have the properties that help aid in the natural regeneration of skin; collagen production; firming

Centella Asiatica Meristem Cell Culture

Firming properties improves skin tone and elasticity through antioxidant and vasoactive toning activity

Flower Acids® (Hibiscus Sabdariffa Flower Extract)

AHA like activity due to citric acid and pyruvic acid content, increased moisturizing effect compared to an AHA; helps to aid in natural cell regeneration, while working to achieve an anti-wrinkle effect; non-irritant

Glucosamine HCI (D)

Precursor to glycosaminoglycans, assists to improve moisture content/hydration in order to help strengthen connective tissues to resist breakdown

COMPOSITION:

Aqua (Water), Hamamelis Virginiana (Witch Hazel) Water, Glycerin, Alcohol, Bellis Perennis (Daisy) Flower Extract, Polysorbate 20, Gardenia Jasminoides Callus Culture, Centella Asiatica Meristem Cell Culture, Citrus Aurantium Dulcis (Orange) Flower Extract, Hibiscus Sabdariffa Flower Extract, Glucosamine HCI, Urea, Saccharomyces Cerevisiae Extract, Algae Extract, Plumeria Alba Flower Extract, Rosa Canina (Rose Hip) Fruit Oil*, Caprylic/Capric Triglyceride, Banksia Serrata Flower Extract, Grevillea Speciosa Flower Extract, Anigozanthos Manglesii Flower Extract, Rosa Gallica (French Rose) Flower Extract, Santalum Austrocaledonicum (Sandalwood) Wood Oil, Rosa Damascena Flower Oil, Lecithin, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Aurantium Dulcis (Orange)Peel Oil*, Pogostemon Cablin (Patchouli) Oil, Jasminum Officinale (Jasmine) Oil, Beta-Sitosterol, Ursolic Acid, Rutin, Atelocollagen, Sodium Chondroitin Sulfate, Propanediol, Gluconolactone, Xanthan Gum, Sodium Benzoate, Sclerotium Gum, Alcohol Denat., Butylene Glycol, Citric Acid. *Certified Organic Ingredient

THE DOs:

Apply Bloom Serum to clean skin once or twice daily to receive the purest and most effective forms of anti-age,

botanical ingredients.

NOTABLES:

For external use only. Avoid contact with eyes. Keep out of reach of children. This product has not gone through an Eye Irritation Test and therefore should not be used around the eye area.

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Differentiation (compared to others in the market; if applicable): Bloom Serum is formulated for all skin types, especially Sensitive Skin. It is fortified with Plant Stem Cells + Cell Turnover + Hydration…a trifecta of skin care properties necessary for the appearance of healthy, more vibrant skin.

Customization Percentage: 5% - 10% Meristem exchanges

Pricing (suggested; compared to market; if applicable): Depending on your Demographic, Bloom Serum should be priced as a mid- to high- priced serum due to all of the ingredient abundance.

Minimum Order Quantity: 5 Gallons (20 Kilos)

Anticipated Results (timeline; if applicable): Bloom Serum’s empirical data has shown that skin feels hydrated after first application; extended benefits will occur over time.

Complementary Products (if applicable): For extremely dry skin, try layering the Bloom Serum with Revolutionary Moisture (VLT0.5023)

Shelf Life (product only): 2 years

Product Tests Completed: Preservative Efficacy Test (PET); Stability; Gluten

International Ingredient Acceptance: EU, ASEAN and Canada compliant; Contact CoValence® to find out if this product is compliant with your country of interest.

Suggested Packaging (empirical data): ½ oz. (15 mL) to 1 oz. (30 mL) HDPE Airless Bottle; all packaging chosen by client must go through packaging compatibility with Bloom Serum.

Please contact an Account Executive for additional information. Copyright on all text material. This document and its contents are the property of CoValence Laboratories. Information contained in this technical literature is believed to be accurate and is offered in good faith for the benefit of the consumer. CoValence® cannot assume any liability or risk involved in the use of its products considering the conditions of use are beyond CoValence’s control. CoValence cannot assume liability or be considered responsible if a product is used to infringe on an existing patent or trademark. The products are for cosmetic or OTC (when indicated) use only. CoValence makes no warranty of any kind, expressed or implied, other than that the material conforms to the applied standard specifications. The recipient is solely responsible for ensuring that products marketed and sold to consumers comply with all relevant laws and regulations. CoValence complies with FDA, ISO 22716 and cGMP practices; Ingredient information contained in this document was summarized per scientific ingredient literature and research; claims and descriptions have not been validated by the FDA, unless identified as an OTC monographed ingredient per the FDA.

Updated: 5.18.2015, Editor’s initials: /mw