BlogWell Boston Social Media Case Study: Dassault Systèmes, presented by Aurélien Blaha

Aurélien Blaha

#IFWE

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellBoston

October 22, 2013socialmedia.org/blogwell

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#IFWE...

Aurélien BLAHA (@aurelienblaha)

Senior Manager, Social

Communications

Dassault Systèmes

(@Dassault3DS)

BlogWell Boston, Oct 22nd, 2013

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50% of population is under 30

years old [Digital natives] connect and communicate differently than other

generations. As marketers we need to understand that building

relationships with this generation of consumers will take a different

approach.

We have to market WITH them, not TO them. […] They create

together, so we have to facilitate togetherness and deliver tailored

experiences that enable great memories.

GenY wants to actively participate and be included as partners

in the brands they love.

Ekaterina Walter (@ekaterina)

Former Social Media Innovator, Intel

Partner and CMO, Branderati

Author, “Think Like Zuck”

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A global advertising campaign

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By design, advertising

campaigns are…

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From a Campaign to a Movement

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Objectives

Awareness

Reach new audiences and influencers by opening up the conversation

Engagement

Engage with our existing and newly acquired community

Associate “WE” with the community at large, not just us

Content

Associating Dassault Systèmes brand with sustainability and “world-changing enablers”

Retrieving user-generated content people can easily identify to

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Multiple channels into a single

funnel

#IFWE www.3ds.com

http://www.3ds.com/if-we/challenge

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Results (2012 edition)

Audience

150K page views on 3ds.com, 90K+ unique visitors Average time spent/visit: 5-6 min

+65K on FB in 2 months, very low ad spending

Engagement

550 contributions (“#IFWE Dreams”) collected

Engagement growth on FB in spite of high audience base growth

Content

User-generated content that can be repurposed

Sustainability as the main conversation topic

51%

37%

8% 4%

3ds.com

Facebook

Twitter

Blogs

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Conversation drivers

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Community feedback

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Connecting with fans… one at a

time

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http://youtu.be/7bnTxUwM1tQ

“World-Changing Dreamers”

http://youtu.be/7bnTxUwM1tQ

http://www.youtube.com/watch?v=7bnTxUwM1tQ

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Dunkin’ Donuts Facebook covers

(seen at BlogWell!)

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Dassault Systèmes Facebook

covers

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http://www.3ds.com/if-we/challenge

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let go of control of

our brand,

we can transform

campaigns into

#movements

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Thank you!

Aurélien BLAHA (@aurelienblaha)

Senior Manager, Social

Communications

Dassault Systèmes

(@Dassault3DS)

BlogWell Boston, Oct 22nd, 2013

Learn more about past and upcoming BlogWells


This video is from

BlogWellSan FranciscoJune 20, 2011


SocialMedia.orgCase Studies

This presentation is from

BlogWellBoston

October 22, 2013socialmedia.org/blogwell

BlogWell Boston Social Media Case Study: Dassault Systèmes, presented by Aurélien Blaha

Business

Transcript of BlogWell Boston Social Media Case Study: Dassault Systèmes, presented by Aurélien Blaha