BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy
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SocialMedia.org Video Case Studies Justin Levy Evolving from Social Media to Social Business This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Bay Area August 6, 2013 socialmedia.org/blogwell
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In his BlogWell Bay Area presentation, Citrix's Senior Social Communications Manager, Justin Levy, shares how the brand transitioned to a social business through an aggressive social training program. He discusses the obstacles of transitioning the global software brand and its 8,000 employees to a social state of mind, along with the vast benefits of the training program.
Transcript of BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy
SocialMedia.orgVideo Case Studies
Justin Levy
Evolving from Social Media to Social Business
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBay Area
August 6, 2013socialmedia.org/blogwell
HOW CITRIX IS EVOLVING FROM SOCIAL MEDIA TO SOCIAL BUSINESS
Justin Levy Global Social Media Citrix @justinlevy | #BlogWell
@justinlevy #BlogWell
How we got started with social media
@justinlevy #BlogWell
We opened our ears
@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
We identified a passionate customer service agent
Photo Credit: http://www.flickr.com/photos/andresrueda/3219931640
Tip: Cats, dogs, babies = always work
@justinlevy #BlogWell
Launched Workshifting.com
@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/olliesphotos/4310305816
Fast forward a couple of years…
@justinlevy #BlogWell
Social Media
Social Business
@justinlevy #BlogWell
“An organization that has put in place the strategies, technologies and processes to
systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value.”
- Open Knowledge
We defined “social business”
@justinlevy #BlogWell
Increase competitive insights & customer knowledge
Drive customer advocacy, storytelling & retention, resulting in rabid fans
Develop and drive our social business globally with regional & local focus
Analyzing and optimizing social channels to drive impact for the business
Engage in conversation & influence via onsite and offsite communities
Drive competitive advantage through brand humanization & customer engagement
Drive and increase social operations and governance
We established social media objectives
@justinlevy #BlogWell
We established social media guidelines
@justinlevy #BlogWell
Who did we require to take the training?
Worldwide Marketing
Product Marketing Managers
Global Customer Support / Social Support
~800 employees
@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/olliesphotos/4310305816
What the future holds in store…
@justinlevy #BlogWell
Project Work Better
@justinlevy #BlogWell
Extending our social incident plan
@justinlevy #BlogWell
M&A governance and onboarding
Photo Credit: http://www.flickr.com/photos/wurges/2131960487
@justinlevy #BlogWell
Employee advocacy program
@justinlevy #BlogWell
Thank you…
…to stalk me
• justinrlevy.com • @justinlevy • [email protected]
…to stalk us
• citrix.com • @citrix
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBay Area
August 6, 2013socialmedia.org/blogwell
