Blogs tell stories

Dan Yurmanhttp://blog.cdpug.org

February 23, 2012

Blogs tell stories

• Why would anyone bother to read one?

• Stories have starting points, a middle, and an end.

• Stories have core ideas about conflicts & success and how people can make a difference

A blog has a voice

• A voice is as unique as a fingerprint, as distinct as a signature, and a advocate for its message

• A voice is compelling and cannot thrive as a mere catalog of the details of the world

Blogs are passionate about their subjects

• Scratch the itch of curiosity and point in a specific direction

• Must capture their readers’ attention

• Prove ideas with links to sources without over doing it with details

Blog dedication to a craft

• No blog ever succeeded by following the directions “add water and microwave.”

• Stay up late, post early and often, with fresh content.

• Step away to avoid burn-out.

Polite blogs do not make a difference

• Uncork and let fly challenges to conventional wisdom

• Explain complex ideas• Repeat visits to

compelling subjects with new perspectives

• Post quality content or not at all

Honor before elegance

• Don’t waste readers’ time with trivia

• Illuminate your subject with high beams

• Inspire readers’ to want more, about the subject and from themselves

• Integrity is earned with every blog post

Graphics Tell Stories

• Art Works• Photos• Images • Video• Music• Sounds• Live interactive session

What’s your story?

• Blog• Website• Online content• Newsletter• Magazine• Book• Packaging• Video