READING THE SIGNALS TO BE BETTER STORY MAKERS

• over 210 countries and territories

• 2.1 billion cards in force worldwide

• approximately a trillion¹ gross

dollar volume

• 10,300 employees

100+ countries

50+ languages

17 years young

Priceless Brand

Consumer

TelcosMerchant

Issuer Gov’t

Video 1: https://www.youtube.com/watch?v=-wba-avBW_8

Recognize the signals they send through media

data

Understand our customers’

passions & behaviors

Who are they?

Where are they?

What “moves” them

When are they receptive

How they are

likely to engage

Use data to create and

capitalize on the story

1 2 3

Video #2: https://www.youtube.com/watch?v=-vuSJgL2Q7Y

Video #4: https://www.youtube.com/watch?v=OquuubxEGn0

Mother’s Day SU2C RWC 2015

City location Proximity to Priceless Tables

Yelp restaurant and behavioral data

Rugby fans

Lives in England

• Engagement Rates

• Impressions / Fan Base

• Customer Site Visits

• MasterCard Spend/ Transactions