Blogs are like Preventive Maintenance
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Transcript of Blogs are like Preventive Maintenance
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Blogs are likePreventive Maintenance
Stuart Smith, MBA, MSEAT
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WHY IS BLOGGING THE PREVENTIVE MAINTENANCE OF MARKETING?
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Your [insert word] is a SHARK
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YOU NEED CONSISTENCY AND A SCHEDULE
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WHAT IS A BLOG?
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COMPANYA Permanent Display of Your
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PRODUCTA Permanent Display of Your
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KNOWLEDGEA Permanent Display of Your
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EXPERTISEA Permanent Display of Your
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WHICH IS THE MOST IMPORTANT TO YOU?
A)CompanyB)ProductC)Knowledge D)Expertise
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WHICH IS THE MOST IMPORTANT TO YOU?
A)CompanyB)ProductC)Knowledge D)Expertise
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WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER?
A)CompanyB)ProductC)Knowledge D)Expertise
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WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER?
A)CompanyB)ProductC)Knowledge D)Expertise
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WHY BLOG?
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ESTABLISH A WEB PRESENCEWhy Blog?
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NAME RECOGNITIONWhy Blog?
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SUBJECT AUTHORITYWhy Blog?
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INEXPENSIVE COMPARED TO OTHER MEDIA
Why Blog?
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WORLDWIDE REACHWhy Blog?
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WHAT MAKES A GOOD BLOG?
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QUALITY CONTENTWhat makes a good blog?
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LINKSWhat makes a good blog?
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KEYWORDSWhat makes a good blog?
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CALL TO ACTIONWhat makes a good blog?
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SEO BASICSWhat makes a good blog?
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WHAT IS QUALITY CONTENT?
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INFORMATIVEQuality Content
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READABLEQuality Content
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RARELY MENTIONS PRODUCT OR COMPANY NAME
Quality Content
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INTEREST CAPTURING TITLE AND HEADLINES
Quality Content
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HAS PICTURES OR VIDEOSQuality Content
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MAKES PEOPLE WANT TO RESPOND OR KNOW MORE
Quality Content
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WHY ARE LINKS IMPORTANT?
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LINKS TELL THE SEARCH ENGINES WHAT IS IMPORTANT ABOUT YOUR WEBPAGE
Links
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LINKS POINT READERS TO IMPORTANT PAGES AND INFORMATION
Links
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1 LINK PER 150-200 WORDSLinks
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LINK TO WEB PAGES, OTHER BLOGS, REFERENCES
Links
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LINKS NEED TO BE CODED (HTML) CORRECTLY
Links
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KEYWORDS
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WORDS OR SHORT PHRASESKeywords
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USE KEYWORDS IN TITLES, HEADINGS LINKS AND BODY
Keywords
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CALL TO ACTION
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DESIGNED TO STIMULATE A RESPONSE
Call to Action
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PLACE TOWARD THE END OF A BLOG
Call to Action
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SEO BASICS
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SUBJECT MATTER IS ONLY HALF A BLOG
SEO Basics
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HTML CODING IS THE OTHER HALFSEO Basics
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GOOD/CLEAN CODING CAN ADD 1-2 HOURS TO EACH BLOG
SEO Basics
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PROPER CODING IS NEEDED FOR MANY ITEMSSEO Basics
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PICTURES – “ALT TAGS”SEO Basics
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QUOTES – BLOCKQUOTE AND SOURCE HTMLSEO Basics
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LINKSSEO Basics
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HEADINGS – H1,H2,H3 TAGSSEO Basics
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ABBREVIATIONSSEO Basics
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GETTING READ
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CONSISTENCYGetting Read
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TIME Getting Read
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USE SOCIAL MEDIAGetting Read
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RSS FEEDSGetting Read
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GUEST BLOGGINGGetting Read
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EXAMPLES OF A GOOD BLOG
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COPYBLOGGERHUBSPOT
Examples of a good blog
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ENTERPRISE ASSET MANAGEMENT 101THE ENTREPRENEUR’S ADVISOR
Examples of a good blog
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BLOGGING PLATFORMS
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WO
RDPR
ESS
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HUBS
POT
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THERE IS NO EASY BUTTON
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Questions