Blog post mkt 380
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19-Oct-2014 -
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Transcript of Blog post mkt 380
University of Nevada, Reno
Graduating Business Marketing Student
ALIX LAUB
ABOUT MEI am a creatively driven marketing and graphic design student who believes in using energetic and adventurous ideas as a guide to fulfilling my visions and abilities.
ABOUT ME
ABOUT ME
Graduation : May 2012
Degree: Bachelor of Science, Business Marketing Major
ABOUT ME
• E-portfolio can be found at www.gypsteradventures.wordpress.com
• E-marketing and social media blog can be found at www.alixlaubblog.wodpress.com
@alixlaub
ABOUT MEMarketing Experience : School Projects
2010 International Marketing class• Constructed a marketing feasibility plan for
CamelBak
ABOUT MEMarketing Experience : School Projects
2011 Integrated Marketing Communications class• Developed a marketing strategy for Mt. Rose Ski
Resort
ABOUT MEMarketing Experience : School Projects
2012 E-Marketing class• Team Captain for Google Adword Campaign
executed for Sunridge Golf Course (http://www.unr.edu/nevada-today/news/2012/google-adwords)
ABOUT MEMarketing Interests• Marketing solutions• Social media• E-marketing • Market research• Brand imaging and brand awareness• Consumer relationship management• Advertising • Competitive analysis
ABOUT ME Other Professional Interests and abilities• Graphic Design• Management• Business communication• Finance and accounting• Writing• Spanish
ABOUT ME Outside of the marketing world..• I am a born and raised Lake Tahoe local.• I am an outdoor enthusiast
• I hike, bike, swim, wakeboard, snowboard, ski, camp, scooter ride, rock climb, and long board.
• I am the owner of an awesome Siberian Husky.• I am inspired by music • I am a highly social, energetic, and adventurous Leo.
WHAT YOU WILL FIND ON MY MARKETING BLOG:
• A highlight of different effective company marketing strategies
• Useful market research websites• Effective online marketing campaigns• Analysis of successful e-marketing strategies • Comparisons of different company’s social media efforts
MAIN FOCUS:• Current effective e-marketing and social media
efforts for the Ski Resort Industry
OVERVIEW OF RECENT BLOG POSTS
• Social Media Efforts : Vail Resorts versus KSL Resorts• Highway to Heavenly E-marketing campaign• Subaru: Triggering an Experience and a Feeling• Local Ski Resort Social Media Efforts• Website Demographics: A Lake Tahoe Ski Resort Comparison
OVERVIEW OF RECENT BLOG POSTS• Social Media Efforts: VAIL vs. KSL
• Vail Resorts : Heavenly, Kirkwood, Northstar• EpicMix Mobile Application• Leader in social media efforts
• KSL Resorts: Alpine Meadows, Squaw Valley• Relatively minimal social media efforts
OVERVIEW OF RECENT BLOG POSTS• Highway to Heavenly Marketing Campaign
• Heavenly utilizes Twitter, Facebook, and YouTube for an awesome, effective, and genius marketing campaign.
• Promotes customer-based marketing• Builds brand awareness• Customer loyalty• Effectively reaches target demographic
OVERVIEW OF RECENT BLOG POSTS• Subaru: Triggering an Experience and a Feeling
• Subaru creates an online application to increase social media efforts with use of customer-created viral videos.
• Customer-based marketing strategy• Builds customer loyalty • Builds customer interaction• Excellent source of market information• Effectively reaches target demographic
OVERVIEW OF RECENT BLOG POSTS• Local Ski Resort Social Media Efforts
• Online application for the ski industry. The application compares multiple social media fans and influence, for a social media effort analysis.
• Compares Facebook, Twitter, and Klout.• Measures Facebook fans• Measures Facebook engagement• Measures Twitter followers• Measures Klout influence
• Heavenly is the leader in social media out of any ski resort in the world.
OVERVIEW OF RECENT BLOG POSTS• Website Demographics: A Lake Tahoe Ski Resort Comparison
• Using www.Alexa.com in order to obtain free, and useful market information.
• A guide to understanding website traffic, analyzing results, and realizing potential marketing strategies
• Comparing website demographics• www.skialpine.com• www.skiHeavenly.com• www.Northstarattahoe.com
THE ENDDon’t forget to check out my e-portfolio!