Blog post_presentation_ mkt 380
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Transcript of Blog post_presentation_ mkt 380
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University of Nevada, Reno
Graduating Business Marketing Student
ALIX LAUB
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ABOUT ME
I am a creatively driven marketing and graphic design student who believes in using energetic and adventurous ideas as a guide to fulfilling my visions and abilities.
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ABOUT ME
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ABOUT ME
Graduation : May 2012
Degree: Bachelor of Science, Business Marketing Major
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ABOUT ME
Outside of the marketing world..
• I am a born and raised Lake Tahoe local.
• I am an outdoor enthusiast
• I hike, bike, swim, wakeboard, snowboard, ski, camp, scooter ride, rock climb, and long board.
• I am the owner of an awesome Siberian Husky.
• I am inspired by music
• I am a highly social, energetic, and adventurous Leo.
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ABOUT ME
• E-portfolio can be found at www.gypsteradventures.wordpress.com
• E-marketing and social media blog can be found at www.alixlaubblog.wodpress.com
@alixlaub
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ABOUT ME
Marketing Experience : School Projects
2010 International Marketing class
• Constructed a marketing feasibility plan for CamelBak
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ABOUT ME
Marketing Experience : School Projects
2011 Integrated Marketing Communications class
• Developed a marketing strategy for Mt. Rose Ski Resort
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ABOUT ME
Marketing Experience : School Projects
2012 E-Marketing class
• Team Captain for Google Adword Campaign executed for Sunridge Golf Course (http://www.unr.edu/nevada-today/news/2012/google-adwords)
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ABOUT ME
Marketing Interests• Creating marketing solutions
• Utilizing social media
• Overall e-marketing strategies
• Conducting market research
• Creating and restructuring brand image
• Increasing brand awareness
• Consumer relationship management
• Designing and implementing advertisements
• Conducting competitive analysis
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ABOUT MEMy Marketing InterestsCreating marketing solutions
Current Trends
Company Goals
Target Market
Media Platforms
Budget
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ABOUT MEMy Marketing InterestsUtilizing social media
Pinterest Google + Facebook
Twitter Klout
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ABOUT MEMy Marketing InterestsOverall e-marketing strategies
Online videos
Online advertisements
Company website
Online Promotions
Online market
research
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ABOUT MEMy Marketing InterestsConducting market research
Online Review
Websites
Social Media
Analytical websites
Experience Based
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ABOUT MEMy Marketing InterestsCreating and restructuring brand image
Research Analyze Plan Implement
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ABOUT MEMy Marketing InterestsIncreasing brand awareness through
social media special events promotions
creation of viral videos advertisements
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ABOUT MEMy Marketing InterestsConsumer relationship management
Maintaining social media
sites
Upholding positive
customer experience
EffectiveCustomer Service
Increasing customer interaction
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ABOUT MEMy Marketing InterestsDesigning and implementing advertisements
Online
Radio
PrintTelevision
Newspaper
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ABOUT MEMy Marketing InterestsConducting competitive analysis
Strengths Weaknesses
Threats Opportunities
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ABOUT ME
Other Professional Interests and abilities• Graphic Design
• Management
• Business communication
• Finance and accounting
• Writing
• Spanish
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WHAT YOU WILL FIND ON MY MARKETING BLOG:
• A highlight of different effective company marketing strategies
• Useful market research websites
• Effective online marketing campaigns
• Analysis of successful e-marketing strategies
• Comparisons of different company’s social media efforts
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MAIN FOCUS:• Current effective e-marketing and social media
efforts for the Ski Resort Industry
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OVERVIEW OF RECENT BLOG POSTS
• Social Media Efforts : Vail Resorts versus KSL Resorts
• Highway to Heavenly E-marketing campaign
• Subaru: Triggering an Experience and a Feeling
• Local Ski Resort Social Media Efforts
• Website Demographics: A Lake Tahoe Ski Resort Comparison
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OVERVIEW OF RECENT BLOG POSTS• Social Media Efforts: VAIL vs. KSL
• Vail Resorts : Heavenly, Kirkwood, Northstar
• EpicMix Mobile Application
• Leader in social media efforts
• KSL Resorts: Alpine Meadows, Squaw Valley
• Relatively minimal social media efforts
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OVERVIEW OF RECENT BLOG POSTS• Highway to Heavenly Marketing Campaign
• Heavenly utilizes Twitter, Facebook, and YouTube for an awesome, effective, and genius marketing campaign.
• Promotes customer-based marketing
• Builds brand awareness
• Customer loyalty
• Effectively reaches target demographic
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OVERVIEW OF RECENT BLOG POSTS• Subaru: Triggering an Experience and a Feeling
• Subaru creates an online application to increase social media efforts with use of customer-created viral videos.
• Customer-based marketing strategy
• Builds customer loyalty
• Builds customer interaction
• Excellent source of market information
• Effectively reaches target demographic
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OVERVIEW OF RECENT BLOG POSTS• Local Ski Resort Social Media Efforts
• Online application for the ski industry. The application compares multiple social media fans and influence, for a social media effort analysis.
• Compares Facebook, Twitter, and Klout.
• Measures Facebook fans
• Measures Facebook engagement
• Measures Twitter followers
• Measures Klout influence
• Heavenly is the leader in social media out of any ski resort in the world.
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OVERVIEW OF RECENT BLOG POSTS• Website Demographics: A Lake Tahoe Ski Resort Comparison
• Using www.Alexa.com in order to obtain free, and useful market information.
• A guide to understanding website traffic, analyzing results, and realizing potential marketing strategies
• Comparing website demographics
• www.skialpine.com
• www.skiHeavenly.com
• www.Northstarattahoe.com
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THE ENDDon’t forget to check out my e-portfolio! www.gypsteradventures.wordpress.com