8/16/2019 BlipTrack Retail

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RetailBlipTrack

It is widely acknowledged thatincreased airside passenger dwelltime leads to increased retailspending.

BlipTrack optimizes queue,operation and staf ng, ensuringthat passengers experience aquick and hassle-free journeythrough airport processes. Bydoing so, management are ableto increase concession dwelltime, encouraging passengers touse retail facilities.

BlipTrack is able to monitor real-time passenger ow in airport concessions. Providingmanagement with a better understanding on where and how travelers move, enabling

airports to optimizeopening hours, signage,shop locations, andgeneral layout to improvethe retail tenancy mixand maximize revenuefrom tenant stores.Identifying ow patternsalso allows airports tocapitalize on the bulkof passenger traf c forbetter scheduling andtask assigning.

By analyzing sales patterns, the solution provides retailers with valuable information onhow to improve and optimize services, such as resource allocation, product placementand variety as well as performance benchmarking, to ensure optimum revenue.

The BlipTrack solutionconsists of both data-collecting sensors andan intelligent analysis

platform. The BlipTracksensors collect real-timedata from Wi-Fi-enableddevices, such as mobilephones and tablets.

The BlipTrack AnalysisPlatform integrates andcombines data from bothBlipTrack sensors as wellas third-party data sourcesin one central server.

All collected data are analyzed, visualized and presented in BLIP Systems´ easy-to-useweb-based graphical user interface, with customizable dashboards and graphs, and caneasily be integrated with existing management systems through various data outputfacilities and open standard protocols.

BLIP Systems A/S · Hækken 2 · DK-9310 Vodskov · +45 98258200 · sales@blipsystems.com · www.blipsystems.com

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