Blaine “Doc” Ellingsonclhms.com/assets/LIL2010_Doc_Ellingson.pdf · • Ocean-River Estate •...
Transcript of Blaine “Doc” Ellingsonclhms.com/assets/LIL2010_Doc_Ellingson.pdf · • Ocean-River Estate •...
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Dr. Blaine “Doc” Ellingson
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Expanding your local market share with international marketing-
Buyers Optional!
• From zero to top producer in a declining market!
• Succeeding while doing most everything “wrong”!
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Beginning Real Estate Career with International Marketing
• Emergency Exit Hallway Office adjacent to the Women’s Bathroom 8/1/2006
• Needed a mentor –ILHMS online
• March 23rd 2007, RAMB International Real Estate Congress – ILHM Member (Flat Broke)
• *Doing a few things “right”- ILHM Marketing Techniques, Branding, Quarterly Direct Mail Postcards-market report, Press Releases, Stan Barron Copy- Photography and Open Houses!
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Guild Member- July 2008, Sale of Francis Langford - Beach House • Jackie Gleason
“honeymooned here” and Bob Hope had his own suite here!
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Looking For International Opportunities!
-Case Study-
• November 4th 2008,
• Hosted 61 Russian, European real estate professionals, on Hutchinson Island as part of the Realtor Association of Greater Miami and the Beaches (RAMB) International Real Estate Congress
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“Incredible, incredible!” Alex Romanko , President of FIABCI Russia –Europe, plans to retire here!
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One of six properties toured – 10,000 sq ft Ocean Front Master Piece
4 bedroom suites 8 and ½ baths
previously offered at 8.9 million now 3.5 million
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Article came out in morning paper which resulted in a call from one of the most extravagant ocean front estates in our area to consider listing their property!
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Launch of my International Business
• 28,000 SQ Feet • Ocean-River Estate • 14 car underground garage • Sky Lounge • Wine Vault • Indoor Gun Range • Picture part of a Pre-List gift
–”A toast to the successful launch and sale of the Plazzo di Marre”
• Night time launch of the shuttle Endeavor!
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International Business Experiences “Press Release -Listing Opportunities” • May 2009 Guest Speaker at the Elite Estate (luxury
symposium) in St. Petersburg, Russia
• Most recently participated with RAMB in Madrid, Spain at SIMA (worlds largest real-estate expo)
• Presented at International Real-Estate Federation conferences in New York City, Washington DC and the United Nations.
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International Marketing has been a Major
Catalyst for Domestic Business! • From my bath room desk beginning to the top
producer.
• I have had 70+ sales over the last 4 years
• 33+ million in sales volume
• Sold 5 of the 10 highest priced homes on Hutchinson Island in 2009
• 4 estate home sales over 1 million in 2010
• Including the Record Residential Sale in the past two years.
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This 4.25 million sale was the result of a referral from a British contact at an Open House!
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Continued Inspiration
The New Wave
of Luxury Home Buyers!
- The Next Middle
Class” By: Lawrence Yun
Global Perspectives Third Quarter 2009
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BRIC Countries • Brazil, Russia, India and China. • These countries compose a population that is 10
times greater than the U.S. • Economic growth in these countries is projected
to be more substantial, sustained than the U.S. and other industrialized countries.
• 30 million new families with disposable income • *Kevin Brass 35% Increase in millionaires in
China, Malaysia, and Singapore! • If just one percent of the new middle class
becomes wealthy it will result in 300,000 to 500,000 new potential Buyers per Year – take advantage of this new economic reality!
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Foreign Buyers: What's Happening Now Associated Press, 10/5/10
• Miami: An unprecedented eighty percent of buyers are foreign based!
• Phoenix: More buyers from Canada than California
• Seattle: Asians are buying property sight unseen
• New York: Chinese buyers has doubled this year
• New York: 25% of buyers near (20 Pine Armani Designed) near WTC building are intl. buyers.
• “The international buyer pool is better than we have ever seen it before” - Phillip White SIR, NY
• In front of the curve - Sotheby’s has 500 offices, 40 Countries, Argentina-Vietnam, newest location Hong Kong, (Asian driven Bing - more hits than Google)
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Where do you Begin?
you already have begun
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So why increase international marketing?
14th hole of the Sailfish Point Country Club
sounds good to me.
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Get on the Train