THE BRAND

Harmont & Blaine’s mission is to celebrate the best of Italian style.

A BRAND WITH 25 YEARS OF HISTORY

Harmont & Blaine is an upper premium brand with an unmistakable Italian soul and an international vocation. The label is under the guidance of the eponymous company founded in 1986 in Naples by 4 passionate brothers who first manufactured leather gloves, to subsequently enter the men’s fashion accessories world with the launch of British-inspired striped ties.

Domenico and Enzo Menniti together with Paolo and Massimo Montefusco have presided over the growth of the company over the last 25 years, bringing about a notable shift, in 1995, towards the concept of a colorful total look.Paolo Montefusco is currently Chairman of Harmont & Blaine’s Board of Directors.

The Brand

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From there onwards, Harmont & Blaine and its iconic dachshund, called Blaine, have achieved constant international expansion thanks to a highly recognizable esthetics driven by the lively and upbeat vibrations of Italian style and Mediterranean appeal.

The Brand

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DOMENICO MENNITI, PAOLO MONTEFUSCO, MASSIMO MONTEFUSCO, ENZO MENNITI

PAOLO MONTEFUSCO

The Family behind the Brand

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1995 20052001 2010 2014

1998 20082004 2013 2020

The first Shirt Collection debuts in Capri

Launch of the Junior Collection

The first boutique opens in Capri

Launch of the Womenswear Collection

The Private Equity Fund Clessidra becomes shareholder

Presentation of the first Menswear Collection

Launch of the Shoes Collection

The first boutique outside of Italy opens in Miami

Opening of the Milan Showroom

Launch of the 25th Anniversary Collection

CORPORATE MILESTONES

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ITALIAN STYLE AND COLOURFUL CREATIVITY

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Harmont & Blaine’s Italian soul beats through the free-spirited,

optimistic and colorful side of life.

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HIGH QUALITY AND STYLE

Inspired by the beauty of nature, and by the dynamic and connected pace of modern living, the seasonal collections for men, women and children combine high quality and absolute comfort in a signature design vision grounded in effortlessness and functionality.

The love for colors represents a core style code that imbues every element of the wardrobe with an inventive, fresh and joyful spirit, rendered through an unconventional play of shades and patterns for a truly distinctive twist.

Italian style and colourful creativity

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Italian style and colourful creativity

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THE ICONIC DACHSHUND

It is not by chance that the brand has designated the dachshund, a courageous, elegant and very playful dog, as an emblem of this infinite creativity and passion for the unexpected.

The happy Blaine is the iconic friend that enhances and identifies each and every garment, becoming a symbol of Italian excellence and the highest quality.

Italian style and colourful creativity

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The Brand

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COLLECTIONS

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Smart casual style for every landscape and experience, from the city streets

to the great outdoors.

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A SMART CASUAL STYLE

Harmont & Blaine’s design approach goes beyond the classic rules of tailoring to deliver a smart casual style that works for every occasion, from office time to leisure to overseas travel. The notion of 24-7 comfort and freedom of movement meets a stylish and laid back attitude that turns informal wear into the new dress code for every day.

Responding to today’s changing needs and trends, an all-purpose day-to-evening wardrobe is offered to all consumers searching for an easy look and feel. Essential shapes are crafted using high quality fabrics and innovative materials, re-inventing the classic into the contemporary.

Collections

Garments are streamlined, practical and versatile, envisioned to smoothly transition from early AM business meetings to evenings out and weekend escapes in the open air. Graphic patterns, exclusive prints and customized details are consistently mixed and remixed in a unique balance between relaxed elegance and personal taste.

Every look is completed with a comprehensive array ofaccessories ranging from hats and belts to the casual and sportive shoes. Along with the menswear and womenswear lines, the offer also includes a childrenswear collection.

Collections

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Collections

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SEEN IN HARMONT & BLAINE

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Seen in Harmont & Blaine

PAOLO BONOLIS

FIORELLO

ALESSANDRO GASSMAN

MASSIMILIANOROSOLINO

ELLE MCPHERSON

HELEN HUNT ASHANTI

SILVESTER STALLONE

JASON LEWIS

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BRAND COMMITMENT TO SUSTAINABILITY

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Along with the promise of a colorful and smart casual style, sustainability is the other

key value that guides Harmont & Blaine.

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SUSTAINABILITY

Along with the promise of a colorful and smart casual style, sustainability is the other key value that guides Harmont & Blaine, continuously tying the brand’s creativity with an authentic commitment to safeguarding the planet and its precious resources.

Since 2012, the year in which the company obtained ISO 14001 certification for its compliant environmental management system, the brand’s mindset and product development have been increasingly oriented towards responsible solutions and intelligent innovations. This mission to limit consumption and reduce the impact of manufacturing processes is manifested in a precise code of conduct that is shared with all employees inside and collaborators outside the company.

Brand commitment to sustainability

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Harmont & Blaine’s green vision involves almost each aspect of the business, from the design of the collections to selecting its network of partners, from final production to bespoke marketing content for physical and digital channels. Social and environmental responsibility is embraced as a true corporate culture, which actively contributes to the reorganization of production systems and the implementation of a fluid, effective and eco-friendly supply chain, focused on transparency, traceability and quality.

The intrinsic value of a “cool & conscious” product, which remains firmly anchored to the brand’s DNA while always capturing the latest trends, comes from the use of innovative techniques and state-of the-art materials that place nature and sustainability at center stage.

Brand commitment to sustainability

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ECO CASHMERE

Eco Cashmere is a soft, warm knitwear capsule collection made entirely in Italy using 50% pure cashmere and 50% recycled cashmere yarns from production deadstock.

Each style is offered in a palette of 16 different shades, from classic to pop, once again attesting to the major role of color at Harmont & Blaine.

Brand commitment to sustainability

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Brand commitment to sustainability ECO CASHMERE

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ECO DENIM AND ONE GLASS ONE JEANS

Eco Denim is the capsule collection that reimages the iconic 5-pocket jeans using only organic cotton sourced from certified organic farming and treated with special low energy consumption washes. Natural fibers are dyed through the Eco-Alchemy 360° process, which avoids using water and chemicals, and reduces toxic gas emissions into the environment. One Glass One Jeans is an extremely innovative treatment that implements the revolutionary eFlow technology to allow a pair of denim pants to be washed using only one glass of water instead of the 70 liters habitually used.

Brand commitment to sustainability

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THE 25th ANNIVERSARY COLLECTION

The 25th Anniversary Collection celebrates the brand’s 25th birthday presenting 25 shirts that evoke the striped fabrics used by Harmont & Blaine from 1995 to today, reinterpreting and reworking them with a contemporary twist.

Linens and cottons are supplied by the Albini Group, the leading producer in Europe for shirt fabrics, favoring the use of ECOtone and BIOFUSION® organic cottons, both coming from organic cultivations with a traced origin and both certified in accordance with GOTS - Global Organic Textile Standards.

Brand commitment to sustainability

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LOVE THE OCEAN

Love the Ocean is a special project that champions Seaqual® fabrics, created with recycled polyester sourced from sea waste and post-consumption plastic bottles. This ground-breaking material blends recycled yarns with Tencel fibers, organic cotton and recycled cotton to guarantee high levels of lightness and breathability.

Brand commitment to sustainability

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HARMONT & BLAINEAND THE WORLD OF SPORTS

HARMONT & BLAINE AND THE WORLD OF SPORTS

Harmont & Blaine’s connection with the world of sport, in particular football, originates from the founders’ great friendship with Fabio Cannavaro, former captain of the Italian national football team, a bona fide Neapolitan, and one of the brand’s most esteemed style ambassadors.

This longtime partnership also led the company to support the Fondazione CannavaroFerrara, founded in Naples by players Ciro Ferrara and Fabio Cannavaro to provide concrete health and education programs to underprivileged youth marginalized by poverty and social hardship.

Today the brand takes to the field again as Official Style Partner of the AC Milan Football Club and first supporter of the charity initiatives sponsored by Fondazione Milan.

Harmont & Blaine and the world of sports

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In September 2020, Harmont & Blaine announced the signing of a prestigious partnership as official

style partner of the AC Milan Football Club for the next two seasons.

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OFFICIAL STYLE PARTNER

The brand will provide formal wear and club uniforms for the Senior Men’s and Women’s teams as well as for the technical staff.

Aside from the club uniforms, inspired by the Rossoneri athletic energy and sense of fair play, a curated wardrobe of high performance looks made with wrinkle-free fabrics will also be available for purchase on Harmont & Blaine’s online boutique, the Milan flagship store on Corso Matteotti, a selected network of monobrand Harmont & Blaine stores, as well as through the AC Milan e-commerce platform and branded AC Milan Milan-based stores.

Harmont & Blaine partnership with AC Milan

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HARMONT & BLAINEIN THE WORLD

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Harmont & Blaine boasts a distribution network comprising 99 monobrand stores, 464 multi-

brand boutiques and 58 department store shop-in-shops and corners in 34 countries

around the world.

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HARMONT & BLAINE’S GLOBAL DISTRIBUTION

Today, Harmont & Blaine’s international presence relies on a widespread cross-channel distribution strategy that makes the brand’s offering available in 34 countries across Europe, APAC and the Americas, with over 99 monobrand stores in Italy and abroad, and a recently launched expansion plan in China.

The brand’s distribution is further reinforced by a consolidated wholesale network of over 464 leading multi-brand boutiques and 58 department store shop-in-shops and corners, driven by relevant partnerships with prestigious players such as La Rinascente, Coin, El Corte Ingles and Palacio de Hierro.

Harmont & Blaine in the World464Multibrandboutiques

58Departmentstores

99Monobrandboutiques

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Harmont & Blaine in the World

PALACIO DE HIERROMEXICO

EL CORTE INGLESSPAIN

RINASCENTEITALY

FORTE DEI MARMI

PORTOFINO

CAPRI

MIAMI

MEXICO CITY MALTA

TORINOMILANO

NAPOLI

MILANO SHOWROOM

NAPOLIHEADQUARTER

Harmont & Blaine in the World

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DIGITAL STRENGTH

The sales boom of Harmont & Blaine’s online boutique is the result of a new marketing trajectory that is helping the brand enrich its client base and strengthen its identity with more dynamic, more targeted and more engaging digital tools. Supported by a fast and efficient CRM system and by a specialized division for content curation and creation, Harmont & Blaine’s e-commerce leverages a SEO-driven, articulate calendar of seasonal campaigns and product launches with constant website updates, direct emailing and social media activations that reinforce the brand’s direct connection with customers while maintaining consistency and alignment with each other.

Harmont & Blaine online

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www.harmontblaine.com