Digital Content:This Changes Everything

Tom CaswellWA State Board for Community & Technical

Collegestomcaswell.com | @tom4cam |

tcaswell@sbctc.edu

Blackboard World 2012July 12, 2012Unless otherwise specified, this presentation by Tom Caswell is licensed

under a Creative Commons Attribution Unported 3.0 License.

Relax.

Slides available at: http://slideshare.net/tom4cam

CC BY-NC-ND Dreaming Girls Head By: Elfleda http://www.flickr.com/photos/carolinespics/153137487

The Dream

That everyone have access to high quality, affordable, accessible learning opportunities.

It will require we share the educational resources we produce and that we spend our limited public resources wisely.

“Nearly one-third of the world’s population (29.3%) is under 15. Today there are 158 million people enrolled in tertiary education1. Projections suggest that that participation will peak at 263 million2 in 2025. Accommodating the additional 105 million students would require more than four major universities (30,000 students) to open every week for the next fifteen years.

1 ISCED levels 5 & 6 UNESCO Institute of Statistics figures2 British Council and IDP Australia projections

By: COL http://www.col.org/SiteCollectionDocuments/JohnDaniel_2008_3x5.jpg

The Need

Cost

Quality

Access

The Iron Triangle

Quality vs. Cost vs. Access

How do we maximize the potential of digital

content and networked technologies?

Digital Content + Internet Delivery =

Lower CostGreater Access

Greater Quality

Right?

Hold that thought…

Education Is Sharing

Teachers Share With Students

knowledge and skillsfeedback and criticism

encouragement

Students Share With Teachers

questionsassignments

tests

If There Is No Sharing

there is no education

Successful Educators

share most completelywith the most students

Knowledge is Magical

can be given without being given away

Physical Expressions Are

Notto give a book you must give it away

Expressions Are DifferentTo give a book you must give it away

When Expressions Are Digital

they also become magical

An Indescribable Advance

the first time in human history

Both Knowledge and Expressionscan be given without giving away

Unprecedented Capacity

we can share as never before

Unprecedented Capacity

we can educate as never before

What Does “Share” Mean?

online it means copy and distribute

Cost of “Copy”For one 250 page book:

• Copy by hand - $1,000

• Copy by print on demand - $4.50

• Copy by computer - $0.00084

Cost of “Distribute”For one 250 page book:

• Distribute by mail - $5.20

• Distribute by internet - $0.00072

Copy and Distribute are “Free”

this changes everything

Educational Sharing

also means adapting or editing

Sense-making, Meaning-making

connecting to prior knowledgerelating to past experience

(in an appropriate language)

Digital Makes Editing “Free”

editing a printed book or magazine is difficult and expensive

Free Copy, Distribute, Editwe can share as never before

Free Copy, Distribute, Edit

we can educate as never before

Except We Can’t© forbids copying, distributing,

and editing

© Cancels the Possibilities

of digital media and the internet

what to do?

CopyrightForbids

Internet Enables

Use copyright to enable sharing

What is Creative Commons?

A simple, standardized way to grant copyright permissions to

your creative work.

39

Attribution

Non-CommercialNo Derivative Works

Share Alike

http://creativecommons.org/choose

Step 1: Choose License Conditions

40

Step 2: Receive License

Digital + Opendiagnostic, adaptive, interactive

free, full local control (4Rs)• reuse• revise• remix• redistribute

Digital + Open

Digital Content + Internet Delivery

+ Open License =

Lower CostGreater Access

Greater Quality

400 million open resources so far

Higher Ed

uses a Creative Commons License (CC

BY-NC-SA)

Blackboard

Open as a continuum

• Sharing, access, materials, practice

IndividualImages

“Courses”

Open Course Library

Saylor.org

Course MaterialsOpen Textbooks

StandaloneModules

FlickrOpenLearn

Courses +Certification

MIT OCW MITxUdacity / Coursera

TED-Ed

Moving Forward

Content

Snippets

Courses

OC

L L

og

o C

redit

s: T

imoth

y V

ale

nti

ne &

Leo R

eyn

old

s 

CC

-BY-

NC

-SA

What’s in it for me?

Building Reputation Through Digital, Open

SharingBrett SheltonAssistant ProfessorInstructional Technology& Learning SciencesUtah State University

Research Interest:Instructional Games

USU OCW - Instructional Games

How do you end up on the first page of a Google search in your field?

What kinds of professional opportunities could that yield?

Digital, Open Sharing Discoverability

New Opportunities

http://techplan.sbctc.edu

“We will cultivate the culture and practice of using and contributing to open educational resources.”

All digital software, educational resources and knowledge produced through competitive grants, offered through and/or managed by the SBCTC, will carry a Creative Commons Attribution License (CC BY).

State Board “Open” Policy

A collection of openly licensed (CC BY) educational materials for 81 high-enrollment

college courses

Project Goals:1. Lower textbook costs for students2. Improve course completion rates3. Provide new resources for faculty

Please visit: http://opencourselibrary.org

Credit: Timothy Valentine & Leo Reynolds  CC-BY-NC-SA

Open Course Library

SBCTC Example:English Composition I

50,000+ enrollments / year x $175 textbook = $8.7+ Million every year

Affordability

The first 42 courses were released October

31, 2011Over 35,000 visits from 125

countries to http://opencourselibrary.org

Over 80 media mentions worldwide

Open Course Library

Initial Impact

In the first year, students will save

$1.1 million in textbook costs

That’s more than we spent to develop the courses… in year 1.

Open Course Library

Saylor.org Reuses Open Course Library Materials

Open Course Library

Open Course Library Saylor iTunes U

OCL in iTunes U

NEW HE Models are En Route

Conclusion1. Digital + Open: Implement policies

and solutions to encourage content that is both digital AND open (meaning free, shareable, adaptable, and editable)

2. Lifelong Learning: Allow course content to be persistent and discoverable with tools like CourseSites (so students can preview lessons before they are officially enrolled and review them after).

Tom CaswellEmail: tcaswell@sbctc.edu Blog: http://tomcaswell.comTwitter: @tom4cam

Slides available at: http://slideshare.net/tom4cam

Unless otherwise specified, this presentation by Tom Caswell is licensed under a Creative Commons Attribution Unported 3.0 License.

Questions?