Biz Bytes

Part 3

1

• These bats called the “Rhino series”

are part of an Australian sports good

firm Symonds Co., which were a rage

back in the old days. Although much

out of production nowadays why did

they cause ruckus in the Alaknanda

Valley in present day Uttarakhand

back in 1973?

Answer

• They were allocated a plot of

Hornbeam forest by the Indian

government, which was actually

meant for the locals to use as part

of their agricultural tools.

• Angered by this and with support

from an NGO the Chipko movement

was sparked off.

2

• The 6th Critics' Choice Awards held at Los Angeles

by the Broadcast Film Critics Association in 2001

created a special category called “Best Inanimate

object” (probably the only time this was done so).

• As a result a company grabbed the limelight for

one of its products which was uniquely marketed

for a while basking in the success of the film.

Identify the brand with the product in question.

Answer

• Wilson the Volleyball from Castaway

3

• If the middle man’s name is Jeffrey Katzenberg,

and the one on the far right in David Geffen,

identify the covered person and their joint

venture.

Answer

• Steven Spielberg and Dreamworks SKG

4

• This multipurpose stadium’s dome's ceiling in Houston, Texas which

opened in 1965 contained numerous semitransparent panes made

of Lucite. Players quickly complained that glare coming off of the

panes made it hard for them to track fly balls and hence they were

painted white, which solved the problem. But another predicament

arose due to the subsequent lack of sunlight.

• What was the new problem and how was it solved by the

employees of the company shown below thus giving birth to a

trademark?

Answer

• The natural grass withered and died because of the

new opaque dome. Monsanto employees installed a

new type of artificial grass on the field,

ChemGrass, which was trademarked as AstroTurf,

after the name of the facility itself (Houston

Astrodome)

Long Visual Connect

• Sample slides

L1

L2