BioClinitech- Services And Capabilities

BioClinitech Technologies Pvt. Ltd.

A Customized IT Solutions and Medico Marketing Services Company

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Introduction

A Medico-Marketing Support Service and Customized IT Solutions Company established

in 2004 and offering innovative products and services to the global pharmaceutical and biotech

industries.

Headquartered in Mumbai with a branch office in Hyderabad, the firm was conceived as an

attempt to manage the information overload and provide customized and innovative solutions to

the global healthcare and allied industries.

The team is a blend of global professionals with wide experience in Healthcare, IT, Biotechnology

and broad training in business and strategy

Our products and services provide clients with the innovative solutions to maximize growth

opportunities and life-cycle of existing products.

Business model includes a comprehensive suite of services designed to impart a global

perspective in two distinct portfolios: IT Solutions - Website Development & Maintenance and

Medico-Marketing Support Services

About UsAbout Us ServicesServices ExpertiseExpertise MethodologyMethodology

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Our Working Style

Collaboration

By understanding your needs we can deliver valuable and innovative solutions. But we also remember there might be more than one way forward

We are focussed on maximising real-world results. We understand the complexities of your position

and the difficulties in

implementation

We work withyour perspective in mind. We

will proactively follow a methodology based on our expertise and your needs.

We understand that the realisation of growth requires the committed involvement of stakeholders organisation-wide

INNOVATIVE PRAGMATIC

INCLUSIVE CHALLENGING

About UsAbout Us ServicesServices ExpertiseExpertise

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Services

Medico-Marketing Communication Services

Medico-Marketing Communications: Content development and design in print and soft versions offers a portfolio of innovative technology-based products and data services that facilitate enhanced marketing of pharmaceutical / life science products and services

E-Publishing and E-Journal Solutions

The Strategic Insight Series: Provides healthcare executives with strategic insights and opinions on the most notable issues impacting healthcare markets today and in the future. This thought-provoking analysis focuses on a different Healthcare market sector each week and:

- Discusses news, strategies, and innovations that are occurring in that sector

- Assesses the near- and long-term impacts on companies directly involved in the market sector, as well as the ripple effects on other industry participants and players

- Reveals unidentified activities in the immediate product or technology market, and also in related or complementary industry segments

- Access to information from various sectors helps organizations identify market expansion opportunities and pinpoint possible areas of technology convergence, leading to expansive growth possibilities.

Interactive Services

- Summits / Conferences / Product Launch Services

IT Solutions (Website Design, Development and Maintenance Services)

Website Design, Development, Maintenance and Hosting

Search Engine Optimization

Intranet and Extranet Development


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Services

Healthcare Communications - Public Relations

Engaging KOL’s: We engage KOL’s by launching a holistic campaign across print, television and radio media, so as to get as much reach as possible, and increase awareness of the high prevalence and mortality associated with life-style diseases, while primarily popularizing the KOL’s.

At BCT, we can get through to the masses by means of content, which is:

- Easily accessible

- Highly focused

- and which has a social motive i.e. to highlight the problems associated with general health and bring to the light the risks associated with the same

Social Media and Online Marketing

Social media optimization

Viral Marketing

Web based Applications

Creative Solutions


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BCT – Scientific Content - Segments and Services

Scientifc Communication

Physician Driven Literature

Leave Behind Literature

Consumer Driven Inputs

Medical Education

Compiling content from Conferences, Workshop &

Symposia

Conference / Symposia Highlights Booklet

Live Events through Webcasting

Global Clinicians Address through CME

Focus Group Discussions

KOL Management

Medical Writing

Abstracts and Manuscripts(Stand alone & Part of larger

project)

Posters and Presentations

Branding Solutions

Product Monographs

Booklets (Molecule / Indication Based

Training Material

Patient Literature Multilingual

Focus Group Discussions

Booklets (Molecule / Indication Based

Animation Films

BOTH PRINT AND ELECTRONIC SOLUTIONS / PROGRAMMING

News Letters

CME Packages and Slide Kits

New Launch Support Services

Other Services

Medical and Market Intelligence

Online Services

Intranet / Extranet Development

Physician / Brand Websites

Online Journals

Clinic Data Management / Patient Therapy Management Programs

Flash Slide Presentations

Case Study Compilations

Names / Logo Design / Positioning / Launch Strategy / Supporting Scientifc Content

SMS Monitoring System


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Superior Analysis and Responsiveness

• Practical business perspective• Superior quality• Expedited implementation

• Personal project execution by senior consultants / medical team and project managers

• Personal project execution by senior consultants / medical team and project managers

• Immediate client access to senior consultants / project team

• Small, flexible teams• Rapid problem definition/framework

• Network of specialized consultants• Own a server in Singapore

• Teams tailored for specific challenge• Faster execution• The server combines a high bandwidth

with efficient uninterrupted hosting services

• Teams tailored for specific challenge• Faster execution• The server combines a high bandwidth

with efficient uninterrupted hosting services

• Founders have several years of IT, marketing and research experience

• Commitment to clients’ interests first

• Founders have several years of IT, marketing and research experience

• Commitment to clients’ interests first

• A true global strategic IT Solutions & Marketing Solution powerhouse

• IP Protection

• Fosters long-term successful partnership• No conflicts of interest• IP confidentiality and copyright protection

maintained

• Fosters long-term successful partnership• No conflicts of interest• IP confidentiality and copyright protection

maintained

Our FirmOur Firm Value Addition to Our ClientValue Addition to Our Client


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Solutions for Sustainable Long Term Partnerships

Based on several years of individual experience in the sectors we

service

Represents the best practices of the segments and services we focus

on

Demonstrates approach to ‘Web Development’ partnerships,

providing a “big picture” context for engagements

Demonstrates our fundamental focus on driving growth

Focuses on your business results, not just our development efforts

Growth

Partnership

Basics

About UsAbout Us ServicesServices ExpertiseExpertise Growth PartnershipGrowth Partnership

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Research and Analysis – Drivers

About UsAbout Us ServicesServices ExpertiseExpertise Growth ConsultingGrowth Consulting

Competitive Intelligence Market Size/Potential

Internal/External Analysis (SWOT) Market Modeling/Forecasting

Benchmarking/GAP Analysis Market Share Analysis

Awareness Studies Market/Therapeutic Segment Analysis

Concept/Product Testing Market Trends/Drivers

Messaging/Advertising Tracing Consumer/Physician Trends

Positioning Studies Demand Analysis

Value Chain/Supply Chain Analysis Pricing

Market Metrics &

Analytics

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Strategies for Success

About UsAbout Us ServicesServices ExpertiseExpertise Growth ConsultingGrowth Consulting

Strategic Counsel

Business and Marketing Strategic Recommendations to support growth:

Market entry strategy

Product launch

Market positioning

Market expansion/penetration

Distribution channel optimization

Technology licensing

Corporate partnering

And others…

Market Metrics and Analytics

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World-Class Development Team

Domain expertise in specific segments

Company expert team availed by clients for depth of understanding

Constant contact with industry

Abreast of the latest trends

Undergo continuous training and receive frequent exposure to new technologies

Provide unbiased perceptions and opinions

About UsAbout Us ServicesServices ExpertiseExpertise Growth PartnershipGrowth Partnership

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Superior Analysis and Responsiveness

Unique Responsiveness and World-Class Implementation Supported by Superior Domain

Expertise


• Personal project execution by senior consultants and project managers

• Immediate client access to senior consultants

• Small, flexible teams• Rapid problem definition/framework

• Network of specialized consultants• Global Resources Access

• Teams tailored for specific challenge• Global capabilities• Faster execution

• The ‘India’ Cost & Quality Benefit• Commitment to clients’ interests

• Practical business perspective• Superior quality• Expedited implementation

• A true growth partner• Strong IP Protection Policy

• Objective and perceptive in suggestions and implementation focusing on building your business solutions

• No conflicts of interest

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Our Support to Clients in the Product Development Process

LineExtension

LineExtension

ConceptUse

Tests

ConceptUse

Tests

ConjointStudies

ConjointStudies

Segment-ation

Segment-ation

MarketDefinition

AndFeasibility

MarketDefinition

AndFeasibility

Usage and Attitude

Usage and Attitude

FeasibilityStudies

FeasibilityStudies

IdeaGeneration

IdeaGeneration

QualitativeQualitative

ConceptScreeningConcept

Screening


ConjointStudies

ConjointStudies

LaunchLaunch

TrackingStudies

TrackingStudies

RetailChannelTracking

RetailChannelTracking

CustomerSatisfactionCustomerSatisfaction

Product/Brand

Re-launch

Product/Brand

Re-launch

PricingResearchPricing

Research

Segment-ation

Segment-ation

NeedsAnalysisNeeds

Analysis

CommunicationDevelopment

CommunicationDevelopment

AdvertisingPretest

AdvertisingPretest


ConceptTesting

ConceptTesting


ConceptUse

Tests

ConceptUse

Tests

ConjointStudies

ConjointStudies

SegmentationSegmentation

For illustrative purposes only – Non-Exhaustive


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Some Esteemed Clients

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BCT – Website Development Methodology

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Phase 1 – Problem Definition

In this phase, the objective is to understand clearly the voice of the prospective customer. When doing business on the Internet, we realize the importance of being clearly understood, to provide the best solutions to our customers.

Steps in Problem Definition

First Contact. BCT gets an email inquiry from a prospective client.

The request is examined. To understand the requirements better, some questions are emailed back to the prospective client.

The clarifications are provided. The client questionnaire is duly filled and forwarded.

The request is now re-examined for any further details required at this stage. If not, then a rough estimate of the time and costs involved in the project is made. In the case of large web applications or database driven website, a proposal for doing a detailed analysis can be done for a flat fee. The deliverables might be as follows.

- Requirements Document

- Level 1 Work Breakdown Structure and Project Schedule

- Payment Schedule

- Draft of the Contract of Agreement.

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Phase 2 – Web Design and Development Methodology

METHODOLOGY

The Evolving Iterative Approach - We often use the evolving iterative approach to web

development. In this methodology, once the preliminary requirements are clarified, the

next step is to quickly build the prototype of the web application. From then on, it is the

continuing evolution of this prototype until it becomes the final product, exact to

specifications.

Visibility - The Key Advantage. This is a revolutionary, new approach to software

development and extremely suited to offshore development and outsourced services. When

you outsource your requirement of web solutions to us, we are sensitive to the fact that you

require high visibility of the WIP (work in progress). This is the reason why we have adapted

this methodology to our development process. At each stage along the development, the

web application evolves before your own eyes. Here are the broad milestones in this

process:

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Broad Milestones in the Web Development Process

1. Prototype: The first and crucial phase. The prototype shows you the shape of things to come. This

is much more than just a visual representation. It represents all the screen elements in the final

solution. This is the mould into which we start to breathe the breath of life! Feedback from the client

is taken and required modifications are incorporated.

2. Functional Specifications Document: Before starting to actually develop the functionalities, we

document all the functional specifications. The client reviews it and gives feedback again and with

this, the requirements specifications are fully captured.

3. The Proof of Concept: The prototype evolves to its more complex level of existence. Many parts of

the prototype spring to life. We have this intermediate delivery before the final delivery to establish

the proof of concept. The client can now almost feel the solution that he/she had entrusted us to

develop. What remains now is just formality. Our production engine hauls the project to completion.

4. Final Delivery: The final product is delivered after testing. There are no surprises, and no tense

expectations on the date of delivery. For you had seen it evolve!

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SMS Broadcasting / SMS Alert Services

SMS Broadcasting (Group Messaging) is fast becoming a popular and cost-effective way of sending out short announcements to your customer base effectively. It enables you to send product / concept specific information to all the group members/ doctors/ users in one go. This facility provides an extra edge to the sales strategies and a vital tool for the sales force.

Customer Feedback: Customers can easily send feedback on products and services in just a minute by replying to the SMS. This is the cheapest and the fastest way to get valuable customers feedback.

Poll or Voting: Organize a poll or voting event and get the customer response through it. This is the best way to collect user demographics

Preventive Healthcare :

Schedules / Reminders to patients for timely preventive check-ups

Alerts to patients for vaccination

Tip-of-day to chronic patients

Tips of the day

Information to doctors on new research

Diagnostic Healthcare :

Patients can express their query / receive diagnosis reports

Alerts to patients on promotional schemes (e.g. free diabetes test this weekend)

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BCT – Software Development Methodology

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BCT – Software Development Life Cycle

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Sample - Typical Project Timeline for Website Development

Project Work Plan

Project Kickoff & Planning

Stage 1Layout Development &

Designing

Stage 2Content Population

Stage 3Quality Check

Stage 4Proto-Site Delivery

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3

4

5

Weeks

1

21 3 4

Approval of Project

Stage 5 Updation Services

Final Website

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5 6

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BioClinitech Technologies Contact - Details

BioClinitech Technologies Pvt. Ltd.

Contact Person

Mr. Girish Mehra

(Managing Director)

Handphone Number

093246 63257 / 099679 57744

Contact Address

D-202, Rajshree Co-op Housing Society,

Tarun Bharat Society

Chakala, Andheri (East)

Mumbai – Maharashtra

INDIA – 400 093

Phone Number: 022-2823 5253 / 6573 9833

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Thank You

BioClinitech- Services And Capabilities

Business

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