Bing Ads Holiday Insights for Campaign Planning
Transcript of Bing Ads Holiday Insights for Campaign Planning
Bing Ads Insights for Your Holiday Planning
Abridged Version For the full download register at https://aka.ms/holidayinsights
Mandy Leifheit
Sr. Strategic Account Manager
Bing Ads, Microsoftwww.linkedin.com/in/mandyleifheit
MJ DePalma
SEM Pro Channel Manager
Bing Ads, Microsoft
@mjdepalma
Scott Finholm
Account Director
Bing Ads, Microsoft
@Finholm
Linda Shi
Retail Marketing Manager
Bing Ads, Microsoft
www.linkedin.com/in/LindaShi
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KNOW when are shoppers
searching for gifts
LEARNhow should I plan
for key dates
TRY best practices to
step up your game
3 Keys to Successful Holiday Planning
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4
The Shopping Season
KNOW when are shoppers
searching for gifts
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20%
35%
19%
5%2%
5%
41%
24%
11%14%
3-6+ Months
Before
1-2 Months
before
2-4 Weeks before 1 Week before Day of the
Holiday
Christmas Hanukkah
Mark your calendars for a lengthier shopping season
As the days get shorter, the shopping season continues to lengthen. In fact, 1 in 5 Christmas shoppers in the US have noted that they plan to begin as early as August.
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69%US Holiday shoppers webroomed.
Many holiday shoppers “webroom” – or check out products online before visiting the brick-and-mortar store to purchase.
Shoppers are more omnichannel than ever.
Savvy holiday shoppers showroom – or visit a brick-and-mortar store to check out its “showroom” of products before buying online, often for a lower price.
Deloitte, “Deloitte 2015 holiday survey,” October 2015.
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Shoppers research their purchases
ahead of time. 8 out of 10 of the highest
search volume days on mobile on the
Bing Network occur in November, and
skew for weekends. 2
Black Friday and Cyber Monday are the
only top 10 ecommerce to occur in
November. 1
1
2
2
6
16
10 5 4
6 7 9
10 3 1
Top 10
Mobile
Search Days
Top 10 PC/Tablet
Search Days
November is for window shopping on mobile
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1
2
$1.48B
$1.95B
21
8 2
1 2 3
5 4 9
8 7
A lookback at December 2015Cyber Monday isn’t a single day event.
Actually, it kicks off a 3-day of marathon
of huge desktop search volume 2 and
ecommerce spending. 1
Don’t forget about December 11, which
represents more ecommerce revenue
than the celebrated retail holiday Green
Monday.
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Top 10
Mobile
Search Days
Top 10 PC/Tablet
Search Days
1
2
Cyber Monday
19
December 2016
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Green Monday
T-2 Weeks
10
Extend your Holiday cheer with the Bing Audience
50MUnique searchers
exclusive to Bing
Network1
+20%Higher spend
from shoppers on
Bing Network2
36%Paid click share
for Bing Network
ads in retail3
s
Lower CPC vs.
Google AdWords
in most verticals4
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LEARNhow should I plan
for key dates
TRY best practices to
step up your game
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Pre-game First HalfSecond
Half
Over-
time
Black Friday &
Cyber MondayChristmas New Years
Holidays .
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Pre-game Checklist
Bing Shopping Campaigns
Budget Strategy
Mobile campaigns
Brand-term bidding
Maximize Text Ad Extensions
Universal Event Tracking - Remarketing
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For the full Bing Ads Holiday Insights game plan register for the on-demand webcast and download from the resource list:
https://aka.ms/holidayinsights
Join us this Thursday…. Launch a Shopping Campaign for the Holidays! We’ll show you how.
Register for the Bing Shopping Campaign webcast
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https://aka.ms/bingshoppingwebcast
Want more Holiday spirit?
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Download the full Insights Report
@bingads
linkedIn.com/company/bing-ads
facebook.com/bingads
blog.bingads.com
instagram.com/bingads
slideshare.net/bingads
youtube.com/bingads
Getting Started
Feeling the Holiday spirit?
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Thank you