BIMA Breakfast Briefing | Incubating Innovation | 28 Feb

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BIMA Breakfast Briefing

Incubating Innovation 2.0

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BIMA Patron MembersBIMA Partners

Categories

Communications & ContentTechnologyProduct & Service DesignImmersive Big Data

BIMA AWARDS 2017

Awards

InnovationCraftImpactConscienceSmall Budget

BIMA AWARDS 2017

Advance Awards

Entrepreneurial Business of the Year Startup of the YearTalentDiversity

BIMA AWARDS 2017

Lisa Marie-SmithDirector at ForrestBrown

@ForrestBrownTaxMODERATOR

@BIMA @ForrestBrownTax#BIMAInnovation

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Lawrence WeberManaging Partner Innovation, Karmarama

@lawrenceweber

Speaker

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Doing Innovation your way

@lawrenceweber

2 Thoughts. 6 Minutes.

Define your version of InnovationDeliver it

Defining your Innovation

Replaced generic couple shot at beginning with dynamic product image, including name and logoAdded stylized text overlays to increase comprehension without soundAdded initial question to spark curiosityAdded captivating footage of sugar and cream to reinforce Nestle's key ingredients message

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We took those creative considerations and applied them to our editing decisions.For this creative we made a few changes: [read through 1-4]

We ..

1. Replaced the generic couple at the beginning with a product image/logo2. Added stylized text overlays to increase comprehension without sound3. Added a question to spark interest/curiosity4. Added captivating footage of ingredients to reinforced the product's key messaging

Defining your Innovation Scale

FIT FOR THE FUTURE

AI FOR GOOD-HOW CAN WE USE AI + TO MAKE OUR PRODUCTS BETTER FOR US AND OUR CUSTOMERS

OUR INNOVATION SCALEDrive incremental efficiency in existing activities Reach audiences in new ways and put your brand into new conversations Create brand newproducts and services

Delivering Innovation:The 3 Ps

INNOVATION =

EXPERIMENTING QUICKLY AND EFFICIENTLY TO FIND A SOLUTION THAT MIGHT SCALE

Making boring choices human brain powerAlexa will make them for usMarketing to the algorithm

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HELP BRANDS FIND THE REAL VALUE OF NEW TECHNOLOGY, PLATFORMS AND TECHNIQUES

WORK WITH PARTNERS

THEYVE ALREADY VALIDATED THEIRSOLUTION


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THE BIG PLATFORMS HAVE SMALL EMERGING THINGS TOO

FIND EMERGING TECH YOU CAN EXPERIMENT WITH QUICKLY, WITH LITTLE RISK AND WITH PR IMPACT

DESIGN GREAT PILOTS

DONT JUST LAUNCH AND HOPE


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PERSISTENCE

DOING THE NEW HARDER THAN REPEATING THE OLD


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What did he just say?

Your version of Innovation is different but validYou do need to define itYou do need a strategy to deliver it

The 3 PsPartnersPilotPersistence@lawrenceweber

THANK YOU

Nadya PowellFounder, Innovation Disorder

@NadsBadsSpeaker

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CULTURE DRIVEN INNOVATION

@NadsBads

BUSINESS

The Sunshine Company, Private & Confidential 2016

PASSION

@TheGBDE@InnovationSoc



THREE STEPS TO CULTURE DRIVEN INNOVATION

"I came to see, in my time at IBM, that culture isnt just one aspect of the gameit is the game. In the end, an organization is nothing more than the collective capacity of its people to create valueBut no enterprisewhether in business, government, education, health care, or any area of human endeavorwill succeed over the long haul if those elements arent part of its DNA."Louis Gerstner, Elephants cant dance

1. CHANGE HOW YOURE ORGANISED

Two assumptions:Your business is staticAge = better

Create a flexible and agile structure based on roles, projects, skills. Not age and silos.

LEARN ABOUT HOLACRACYHolacracy is system of organizational governance in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy.

2. CHANGE HOW YOU MANAGE TALENT

Q. Which would you rather...

A: Work in a company 5 days a week, doing similar things, honing your craft and slowly going up the ladder?

B: Work 2 days a week at a company, 2 days a week building your own thing and 1 day a week helping out your mate at their company

The best talentProject not careerPortfolio not ladderNomad not static

3. CHANGE HOW YOU REWARD TALENT

MATERNITY PACKAGEGYMN MEMBERSHIPPRIVATE HEALTHCARE

BUILD INNOVATION FROM THE INSIDE OUT

DONT JUST REWARD PEOPLE AT THE TOPMAKE LIKE JOHN LEWIS AND IMPLEMENT ESOP

Employee Stock Ownership Plan

INDUCTION ENCOURAGES INNOVATIONTRAINING THROUGH HYPER ISLAND, CONTAGIOUS, FUTURELAB, DECODEDPITCH AND WIN 1K FOR XINVENT YOUR OWN COMPANY EXERCISE

THANK YOU FOR YOUR TIME

Paul DawsonFounding Partner, Fluxx

@poleydeeSpeaker

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#ThatBitWherePaulHasToProveHeHasTheCredibilityToStandUpAndTalkAboutTheTopicInQuestion //

fluxx.uk.com @poleydee @fluxxstudios 2017 All rights reserved Fluxx Ltd.

Fluxx Blue: 86/181/208

Fluxx Grey: 100/101/104

Fluxx Magenta: 228/112/168

Fluxx Green: 197/209/59#What the fluxx?Fluxx is a product and service innovation company, encouraging large companies to behave innovatively`

Experiment Studio meet-upBook



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#

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Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#helping the Parliamentary Digital Service work differently

fluxx.uk.com 2017 All rights reserved Fluxx Ltd.


Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59

turning an insurance business into an all you need for your dog business



Fluxx Grey: 100/101/104



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Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#A true story: A client of ours was struggling with a thorny issue



Fluxx Grey: 100/101/104





Fluxx Grey: 100/101/104



But to do this, we need to access all your personal financial data.

Is that ok?



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#they might go nuts and call The Daily Mail



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#so we created an experiment to find out one way or the other



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#it totally floppedonly 24% accepted the idea and said they would opt in



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#we put it live anyway



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#96% of people just did itwithout even thinking about it(and if they hadnt, it was a small enough experiment that nobody would have noticed)



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#theres what people say theyll do, then theres what they actually do



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#You dont need to ask permission.So long as you do something for the right reasons, and make sure you think it through, youll never get in trouble, even if it fucks up.Richard Thwaite, Founder of ConchangoMy first day at work in 1999



Fluxx Grey: 100/101/104


Fluxx Green: 197/209/59#Spend less time debating what might happen, and let your teams experiment to see what actually happensstart by starting



Fluxx Grey: 100/101/104



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Jon DavieCEO, Zone

@jondavieSpeaker

THIS IS NOT INNOVATION



Innovation is hard

INNOVATION IS HARD

DIVERSITY

TIME

REWARD

Twitter @BIMAFacebook fb.com/BIMAHQInstagram @BIMAHQ

BIMA Breakfast Briefing | Incubating Innovation | 28 Feb

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Transcript of BIMA Breakfast Briefing | Incubating Innovation | 28 Feb