“Connecting brands with the right customer, time

and place”

A location based

engagement network with unparalleled

targeting and data

beacons do nothing by themselves

a real example in the wild

The user experienceThe user experience

The consumer has enabled app on their

handset

1

App engages the consumer as they enter the store

2

Consumer uses offer at the point of sale

3

The 12 principlesThe 12 principles

Simple

It all starts with a clear

message

RewardingEvery

interaction has to be a value

exchange

Purposeful

Don’t ever engage without real

focus

Push Not Pull

Consumers will not hunt for your marketing

Contextual

Proximity is key, but keep it

human

Easy

Don’t ask the consumer to do

anything

Personal

Location is not enough, need to act on profile

Honesty

Be clear about what you are

doing

Complementary

Aide real-world interactions

Enthusiasm

Don’t over-do it, less is more

Measure

Keep and use all data points - beacons prove

ROI

Delightful

Something people

want to play with

1 2 3 4

5 6 7 8

9 10 11 12

beacons enable a journey

App engages consumer with an offer as they enter

Exclusive content can be made available when in range

Content surfaced based upon proximity

and dwell

Loyalty, collection or

payments triggered at

POS

1

2

3

4

What is possible

8

performance to date

dormant app users turn active

x4 increase in under 4 weeksengagement rates

increasex14 increase compared to SMS, email and

social

redemption rates increase

x19 increase compared to paper coupons

app churn decreases50% reduction in app deletions

Thank you

owen@appflare.com