Billboard Advertising : Cost And Ideas For Your Next Advertisement

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Chapter 1 Chapter 2

Cost of Billboard Advertising In India Top creative billboard advertising ideas with examples

Cost of billboard advertising : Imagine a scenario with billboard ads! Let us consider

an example of DOOH advertising in stations and highly traffic occurring road, one of

the ten will look up to the advertisement, imagine the number of views per day and the

conversions happening. So it is proven and evident that billboard advertising is one of

the most imperative ways of marketing in the present day.

Cost of Billboard Advertising In India

City Size Starting Cost (in INR)

Bangalore 10*15 40,000

Mumbai 15 X 40 70,000

Ahmedabad 12 x 8 4,800/Square Feet

Hyderabad 40 x 25 45,000

Chennai 30 X 12 41,000

Delhi 20 X 20 90,000

75% of people rely on billboards to get their information and offer details from many

brands. As it is one of the smart ways to draw attention and create awareness,

companies need to invest in billboards but do you want to know about the details and

cost of billboard advertising.

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When you plan to invest in something, you would plan your future benefits when you

invest now. Anything that brings less than your investment would never be a better

choice to pick up.

The cost of advertisements varies with different terms. Few might be cheaper and

few be really expensive but the outcome and promotion would be worth the pay. Take

a look at the costing variations that I found in my research.

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Size of the hoarding

The billboard costing will be based on the size of the hoarding. It is obvious that we

pay based on the size, which is like the height, length, and place. Bigger the hoarding,

the higher the cost of it.

Lit and non-lit billboards

Billboards are of two types like lit and non-lit

The lit ones which mean they will have lights on the boards and it will comparatively

costly than the non-lit ones. Non-lit billboards are the usual ones like traditional OOH

billboards

Cost based on the visibility

Billboards are meant for advertising, keeping them on places where won’t notice is of

no use. It must be taken care of that they are placed on highly visibility reaching

areas. Billboards can be placed everywhere and every board will get impressions but

placing them on higher-visibility areas like most traffic happening places will get

higher reach rates than keeping it at normal places.

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Talking about the cost, the places of high visibility will be costlier than keeping them

in normal places.

Location-based costing

As we discussed earlier regarding the highly visible areas, location for placing the

billboards also matters. Placing them on prominent roads, market places,

theatres, mall and in cities where the visibility rate will be high, will cost high.

Duration

Based on the duration of the billboard hoarding at a place, the cost will be estimated

accordingly. The agreement for the cost will be like when the duration is long, the

cost will be high.

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Some billboard ad agencies make a contract for the duration, location, and pricing.

City

Costing for metropolitan cities and placing higher traffic will be costly and small-town

pricing will be comparatively lesser.

Audience

Targeting the right audience in the main point for any business sectors, so while

marketing with billboards, they can strategies the right audience group and place

billboards right away, to gain more promotions and conversions.

Gained knowledge about the advertisements and costings, now let’s look at the

advantages of using billboards

Attractive ads

Animated ads

Programmatic DOOH

Higher impact

Demands attention

Engaging and targeting ads

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Billboard advertisements date back to the 1830s. These were best described as

oversized posters on buildings that face the roads. The medium has evolved since

then. Today, Out-of-home advertising has turned digital. Some billboard ads respond

to movement while others are integrated with Artificial Intelligence

What is billboard advertising

Billboard ads are a great way to capture a person’s attention while they’re outdoors.

They’re big, bold and beautiful. These ads are visible through the day and night and

remain so for the entire duration of the campaign.

Introducing the Smart Billboard

The world of billboard advertising has been revolutionized by digital technology. The

first digital billboards were installed in 2001. The display wasn’t completely digital

and had a low-resolution compared to today’s screen. But, back in the day, this was

groundbreaking. Since then, a lot has changed.

Smart billboards have evolved to a place where they combine the billboard design and

big data analytics. Some billboards use information from smartphone tracking to

adjust the ads. The world’s first interactive billboard was launched by Porsche in

January 2015.

Advertisers have found that digital billboards have a high recall rate and offer a much

higher ROI as compared to traditional billboards.

.

Top 8 creative billboard advertising ideas with examples

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Top 8 Creative Digital Billboards

Outdoor advertising has moved beyond static display and extended to interactive

experiences that offer better customer audiences. The top 8 outdoor advertising

ideas amongst them are:-

1.The Economist

A billboard by the Economist is a fine example of a simple billboard with artificial

intelligence. At first glance, the billboard is simple- a 3-dimensional bulb set against a

red background. But, when a person walks by, the billboard ‘lights up’. Quite literally,

the bulb lights up when a person walks under it.

Advertising Agency: Abbott Mead Vickers BBDO, UK

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2.Reebok ZPump2.0

When Reebok launched the ZPump 2.0, they brought out an interesting billboard to

drum up publicity. They installed an outdoor billboard with a speed camera. It used

motion detection and real-time object recognition to identify people running past it

and calculate their speed. People who ran past the billboard at a speed higher than

17km/hr unlocked a free new pair of shoes.

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3.British Airways

British Airways brought out a billboard ad that used data from surveillance

technology for tracking flights to grab attention. When a British Airways flight flew

overhead, the image of a child walked across the screen pointing towards the flight.

The flight number and destination were also displayed on the screen. The billboard

used technology to channel an audience’s excitement and make the advertisement

look like magic!

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4.Coca Cola

The Coca Cola ad is based on the viewer’s emotions instead of his/ her browsing

history. This billboard was an attempt by the brand to connect with their audience.

The billboard uses facial recognition. When a person comes towards the billboard the

face on it smiles and winks.

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5.Oreo

As part of its Wonder-filled campaign, Oreo took over the largest advertising space in

Times Square and published not 1 but 12 billboards. The billboards displayed Oreos

being shared across mediums and created a visual tapestry that extended across

buildings.

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6.Apotek

Apotek created a responsive billboard designed to fight against smoking. The

advertisement was activated every time a smoker walked past. The smoke detectors

in the billboard were activated and triggered the video of a man coughing followed

by an anti-smoking message and an advertisement for products that can help with

nicotine addiction.

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7.GMC Arcadia

This digital outdoor advertising used facial recognition cameras that could identify

people by gender, age and expression. This data allowed the billboard to respond

dynamically. For example, when a woman walked by, a video with the phrase, “Hello

my lady” would play on the screen. The screen could also be used to play interactive

games with the onlooker.

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8.Pepsi

Pepsi took advertising up a notch with augmented reality. The brand used technology

to transform bus shelter walls into fake windows. As a bus made its way to the bus

stop, the window would show attacking robots, flying saucers and many other unlikely

objects.

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