BIL Presentation Final

7/31/2019 BIL Presentation Final

1/26

BRITANNIA INDUSTRIES LIMITED


2/26

Contents

Britannia Background

Britannia - Top Indian FMCG Company

Our Purpose, Values & Vision

Historical Timeline

Biscuit Market Overview

Our Product PortfolioBiscuits

Foods Breads, Cakes & Rusks

Dairy Business

International Presence

Manufacturing & Distribution footprint

Quality Processes at Britannia


3/26

Britannia Background

Britannia - Top Indian FMCG Company

Our Purpose, Values, Vision & Goals

Historical Timeline


4/26

Britannia is one of the top FMCG companies in India

2007 Size in US$ MillionContribution to

FMCG% Growth % (YoY)

FMCG MARKET 17,116 14%

ITC limited 4084 24% 14.7

Unilever 3866 23% 14.7

Nestle India 918 5% 24.3

Britannia 630 4% 17.5

Nirma 578 3% 3.6

Dabur 536 3% 15.6

Parle prods 482 3% 14.4

Marico Inds 393 2% 14.4

Colgate-Palmolive

380 2% 13.8

GlaxoSmithkline

326 2% 17.7


5/26


6/26

Our History

2001 2005 2007

Among Forbes global top 300 smallcompanies

Britannia among Forbes global top 200small companies

Ranked one of India'sbiggest brands, No.1 food brand

Rated as the No.1 MOST TRUSTED FOOD BRAND in a survey conducted

by AC Nielsen ORG0-Marg and published in Economic Times

Ranks No.1 Brand in the Metros across all categories

1980

Public issue - Indian shareholding crosses 60%, Re-christened Britannia Industries Ltd. (BIL)

Groupe Danone acquires stake in Britannia

Wadia Group acquires stake in Britannia; becomes an equal partner withGroupe Danone

Focus on health & wellness with 'Eat Healthy, Think Better'campaign

BIL enters the dairy products marketMETAMORPHOSIS

1993 1997

Britannia established with an investment of Rs. 295 in Kolkata

GENESIS

1890 1910 1920


7/26

Biscuit market overview


8/26

Biscuit Market in India

Parle,35%

Surya, 4%

I T C, 8%

Anmol, 4%

Others, 14%

Britannia, 35%

Glucose

19%

Marie15%

Milk

9%Cream

13%

Cookies

26%

Crackers

14%

Health4%

Others0%

Value Market Share

2007 Market Size US$ 1.85 Billion

Business Segments

Biscuits Market is growing at around18% CAGR

By 2011, It is expected to be US$ 3.5Billion

Britannia is one of the largest player byvalue

Britannia experienced a high growth of18% y-o-y in the year 2007-08


9/26

Britannia Offerings

Biscuits

Foods - Breads Cakes & Rusks

Dairy Products

International Business


10/26

Our Offerings

Biscuits Dairy Foods

Kids Indulgence Snacking Adult Health

$250 Million $150 Million $80 Million $50 Million $ 40 Million $ 50 Million

$ - US Dollar


11/26

BRANDS ESSENCE

Energy & fun

"Life energy" of milk

Fun and Delight

Addictive & Intriguing Taste

Light & easy start to the Day

The healthy way to live

Sinful

Richness andGoodness

Celebrate an occasion

Brands

AREA OF OPERATION

Not Just Glucose or Milk Biscuits but

Kids Health and Development

Not Salty and Salty-Sweet biscuits but ..Snacking

Not Marie and Arrowroot butHealth

Not Danish cookies butSheer Indulgence

Not Just a Cream Biscuit butThe World of Kids Delight

BeyondFestive

AffordableRichness and Goodness


12/26

TIGER

Launch year - 1997

2nd Largest selling Biscuit brand of the country

Contributes 41% to total Britannia volumes

Targeted towards Kids

Brand Promise Towards Building Champions for Tomorrow

Available in 5 ranges :-

Glucose

Banana

Creams

Coconut

Chota (Poppables)

Chai Biskoot


13/26

MILK BIKIS

Heritage Brand (35 + years old)

Defined / Created the Milk Biscuits category in India

Milk Bikis offers SMART NUTRIENTS, to aid both physical & mental developmentin growing kids.

Brand Promise Value Added Milk Nutrition in a Delightful Form.

TG Young Mothers, and growing Kids (2-7 years)


14/26

GOODDAY

Launch Year - 1986 with two variants : Cashew & Butter

Amongst the fastest growing brand within the Britannia Portfolio Available in 5 delightful variants

Cashew

Butter

Pista-Badam

Choconut

Chocolate Chip

Brand name extension - Cakes

Targeted towards housewives.

Brand Promise- Responsible indulgence option for specialoccasions for the entire family, because of its rich naturalingredients


15/26

MARIEGOLD

One of the oldest brand in the Portfolio of Britannia, spanning over 50 years

As ideal Tea Time accompaniment Targeted Audience Homemakers (30+ Years)

Brand Position The light and perfect Rejuvenation pause.

Available in 3 exciting variants

Classic

Vita

Doubles


16/26

NUTRICHOICE

Largest health Biscuit brand of the country Targeted Audience Health Sensitive Adults 27+ years

Brand Position The informed choice for a discerning health seeker

Available in 4 healthy variants

Thin Arrowroot

Cream Crackers

Digestives SugarOut


17/26

50-50

Launch Year - 1993

Category leader within 2 yrs of its LaunchBrand Promise Addictive and Intriguing Taste Get hooked

Targeted Audience Youth (15+ Years) for whom enjoying the journey ismore important than reaching any destination

Available in 3 exciting variants

Classic (1993), Maska Chaska (2001), and Pepper Chakkar(2005)

Marks Britannia foray in the Snacking Category, through launch of 50-50Ckutkule Namkeens.


18/26

Launch Year 2002

The largest indulgence biscuit brand for Kids in the country

Available in more than a dozen delightful variants

Brand Mascot The Mischievous Funtoosh Kid

Recent Launch Treat Fruit Rollz Filled with real Fruits

TREAT


19/26

Foods - Breads Cakes & Rusks

Started Breads operations in 1958, cakes in 1963

Product range includes White Breads, Whole wheat Breads,Specialty Breads

Cakes are available in multiple flavors as bar and cup cakes

Rusks are toasted breads which are very popular in north andwest India

Every single day, 3 million people across

India consume fresh Britannia bread


20/26

Dairy Business

Britannia New Zealand Foods is a joint venture between Britannia and Fonterra foods,

New Zealand started in 2003

Our Products

Butter

Cheese

Dairy Whitener

Ghee Yoghurt


21/26

International presence

Current

In 3 yrs

ManufacturingFootprint


22/26

Middle East

As a part of our global expansion strategy, Britannia acquired StrategicFoods International, Dubai and Al Sallan Foods International, Oman in2006

These acquisitions deepen our footprint in GCC region and expands ourreach in the African, Central Asian markets

Though the key products is biscuits, these companies allow us to expandour product portfolio into wafers, filled rolls, chocolates and chocolatecoated biscuits and chocolate filled cakes


23/26

Sri Lanka

Recently we started operations in Sri Lanka with Britannia Lanka Pvt Ltd

Manufacturing facility in Kandy

National roll out beginning shortly


24/26

BIL factory 3

Equity CP 6

CP 34

Bread/ Rusk CP 15

Franchisee 10

Cake 4

Dairy 8

Total 80

54 Warehouses

2400 Distributors

Manufacturing and distribution footprint


25/26

Quality Assurance in Britannia

Independent Quality Structure with a VP

heading Quality Daily Quality Indexing System at Factories

Quality Culture activities such as 5S & TQM inBIL factories

Vendor Quality Improvement Program in place

3rdParty audits for Depots (SOPs) & RetailQuality Audits

Internal Quality, Food Safety & Process Auditprocesses

All Factories manufacturing biscuits for ExportsHalal certified

Quality Manual for Biscuits and uniformimplementation

Toll Free system for consumer responses


26/26

For more informationVisit us at : www.britannia.co.in
http://www.britannia.co.in/http://www.britannia.co.in/

BIL Presentation Final

Documents

Transcript of BIL Presentation Final