Big-tent UX (UX Camp West 2016)
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Transcript of Big-tent UX (UX Camp West 2016)
Big-tent UX
@pboersmaUX Camp West 2016
Peter Boersma* Dutch but married to Hamburger Deern * information ergonomist = computer science + cognitive ergonomics * interaction designer * UX strategist * design process freak * UX Cocktail Hours in Amsterdam since 2001
T-model for UX (2004)
every field
shallow skills
deep skills
business skills
skills of other fields skills of other fields
UX = many related fields
UX = many related fields
user experience skills
every UX practitioner is unique
user experience practitioner X
every UX practitioner is unique
user experience practitioner Y
every UX practitioner is unique
user experience practitioner Z
every UX practitioner is unique
unicorn
7 main pillars
Business
Strategy
Resource Management
Research
Design
Evaluation
Implementation
7 main pillars
Big-tent UX
Business
X
Business
Strategy
sales service
communitiescore brandclient
client
competitor
competitorcompetitor
competitorcompetitor
big competitor
big competitor
client
client competitor
competitor
sub-brandcommunities
corebrand
onlinesupport
onlinesales
client
Strategy
Resource Management
Roadmap Management
progress
progress
progress
progress
area
area
area area
area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment
Scope Management
easy hard
merely contributes
essential
quick win
repair quality
winner!
pick just a few of these for your release!
Time & Budget Management
estimate
assumptions
calculations
(explanations)risks
example estimate
assuming we design 10 wireframes (5 complex + 5 medium)
plus 15 components we estimate
we need 300 hours
butwe don’t know the
documentation needsof the developer
(5x16 + 5x8) + (15x12)
Culture Management
Kim Goodwin on Org. Culture
People’s Social Style
Guarded
Open
Indirect Direct
Guarded
Open
Indirect Direct
People oriented
Guarded
Open
Indirect Direct
Task oriented
Guarded
Open
Indirect DirectSlowpace
Guarded
Open
Indirect DirectFast pace
Relator Socializer
Thinker Director
Guarded
Open
Indirect Direct
Resource Management
Research
ask
what is the idea?will it help you reach your goals?
will customers accept it?why now?
how fast can you move?
and find out value of answers
ask: what is the idea?
ask: why now?
and find out the value of answers
ask
who are you?what do you use now?
how do you feel about it?when is it a good/bad day?
what should it be like?
and find out value of answers
Design Research
Research
Design
MOBILE APP
MUSIC PLAYER IN BAR
matching
user profile
bar profile
OUT OF SCOPE
“Concept diagram” for bank siteLife
Play Buy
based onreal motivations of real people
with modules to discover
and personalise
with informationabout products & processes
Learn
aimed at sellingrelevant products in a transparent
fashion
Design
Evaluation
EvaluationWith a few people * focus group* usability test * releasing an MVP
With many people * public beta
With all users* analytics * A/B tests * SEO
A
B
C
28% better
Evaluation
Implementation
WTF is “the full allotment”!?Thank you for submitting your application to the American Kennel Club. Unfortunately, we are unable to complete the processing of your application.The dog name you selected cannot be used because American Kennel Club has already registered the full allotment of this breed with your requested name.So that we may continue processing your application, please print a VALID name choice in the space below.
American Kennel Club guidelines
Agile and UXAgile is useful
for in-house developers of increments toexisting systems.
Promising applications of Agile
Promising applications of Agile
Promising applications of Agile
The 5-day sprint (2010)
Implementation
7 main pillars
from pillars to tent
Process
why document your process?1. to agree on what ‘things’ are called
2. to link design activities with other processes
3. to increase efficiency through standardization
4. to speed up integration of team members
5. to explain to your client where they are involved
6. to measure your work, so you can improve it
Start with sketching your process
SITEMAP
wireframesrequire-
ments usabilitytest
Screen
FLOWproto- type
design principles
Persona
1 2 3 4
Persona
SITEMAP
wireframesrequire-
ments
usabilitytest
Screen
FLOW
proto- type
design principles
1 2 3 4userresearch conceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usabilitytest
Screen
FLOW
proto- type
design principles
http://www.slideshare.net/Hienadz.Drahun/50-visual-definitions-of-user-experience
userresearch conceptdesign
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usabilitytest
Screen
FLOW
proto- type
design principles
10 steps1. identify your current deliverables
2.create diagram with deliverables & phases
3.describe activities, specifying input & output 4.present process to rest of company
5.improve diagram & descriptions
...
10 steps...
6.create templates & instructions for deliverables
7.update diagram & descriptions 8.promote your process, internally & externally
9.measure & evaluate working with the process
10. continue to improve the process
a plan for process improvement
I will <do something>together with <another role>
and we will change <a part of the process>to improve <a success metric>
before <a deadline>.
Process
Big-tent UXBusiness Strategy
Resource Management
DesignEvaluationImplementation
Research
Big-tent UXBusiness Strategy
Resource Management
DesignEvaluationImplementation
Research
Process
UX = many related fields
user experience skills
every UX practitioner is unique
user experience practitioner X
Big-tent UX
@pboersmaUX Camp West 2016