How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)
SoCal UX Camp 2015 Innovation and Design Thinking
Transcript of SoCal UX Camp 2015 Innovation and Design Thinking
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Innovation and Design Thinking
Sean Van Tyne
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“We know from our history that while promotions may win quarters, innovation wins
decades.”
Bob McDonald, Chairman, President, and CEOProctor & Gamble
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“Design thinking is… a discipline that uses the designer’s sensibility and methods
to match people’s needs with
what is technologically feasible and what a viable business strategy can
convert into customer value and market opportunity.”
Tim Brown, CEO and president of IDEO
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Design Thinking Process
d.school: Institute of Design at Stanford
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Design Thinking Best Practices
Empathize – for the people you are designing for and their feedback
Define – Craft Clarity. Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideas.
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Design Thinking Best Practices
Ideate – Radical Collaboration. Bring together innovators with varied backgrounds and viewpoints. Enable breakthrough insights and solution to emerge from the diversity.
Show Don’t Tell – Communicate your vision in a impactful and meaningful way using illustrative visuals and telling good stories.
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Design Thinking Best Practices
Embrace Experimentation – Prototyping is not simply a way to validate your idea; it is an integral part of your innovation process. We build to think and learn.
Be Mindful of Process – Know where you are in the design process, what methods to use in that stage, and what your goals are.
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Thank You
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