“Big Data in Oil & Gas Field Surveillance”James Freeman, P. Eng. Chief Marketing OfficerZedi Inc.“Analytics, Big Data and the Cloud” Conference, April 24, 2012

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Who is Zedi?

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• Established in 1987• Global Headquarters in Calgary• Edmonton Research Park• 550 Employees and Contractors in 17 offices in

Canada and the USA• 900 upstream and midstream Oil & Gas

customers in Canada, the USA, and in 23 other countries

• Top-line revenue in 2011 of $92 million• ZED on the TSX-V• A recognized Great Place to Work for the past four

years by the Great Places to Work® Institute

What does Zedi do?

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Exploration ReclamationOperations

Zedi provides services enabled by people and technology to upstream and midstream customers in the Oil & Gas Industry

These services help our customers:

•Avoid Downtime•Reduce Operating Costs•Address HS&E challenges•Improve Compliance with Industry Directives

We help customers Realize Production Potential

How does Zedi do this?

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Zedi runs its business as a cloud-based service capturing accurate, timely data from the well-

site

TelecomNetwork

TelecomNetwork

ZediNetwork

ZediNetwork

Source:Upstream and

midstream gathering system

Transport

ValidateStoreAdd Value

Display

How does Zedi get data?

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1. Field Management Solutions•Produce, Monitor, Alarm, Control•Near-real-time (minute, hourly)

Smart Alek®

MTRAC®

Zedi ConnectTM

SCADA

SilverJackTM

The richest source of timely, accurate, actionable data comes from real-time monitoring at the well-site

How does Zedi get data?

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2. Central Processing•Historical Data•Daily resolution, gathered daily, weekly or monthly

3. Data Exchange•Varying frequencies and resolutions

Zedi also gathers historical data by means of manual collection or via third-party systems

Zedi DataExchangeTM

Zedi EFM Walk-up

Zedi True ChartTM

How do we view the data?

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Zedi offers SaaS tools to view and analyze the various types of data we collect

Data Management Solutions•Analyze, Report

Zedi AccessTM

Zedi VitalTM

Zedi DashboardsTM

What type of data do we collect?

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1. Customer Data

Zedi is using industry tools to monitor customer behaviour today, but this will move towards segmentation and persona-based modeling

Server-based: Monitoring customer visits and browser type via Google Analytics

What type of data do we collect?

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2. Operational Data

Field-based: Operational Datafrom a SilverJack ControllerTM

Server-based: Operational Data and Apdex score from New Relic monitoring Software

As a cloud-based server provider, we need to monitor the health of the assets supporting our

customer’s production process

What type of data do we collect?

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Pump cards showing load on the rod string as a function of displacement during the stroke cycle

Load

on

Rod

Str

ing

Displacement of Rod String

What type of data do we collect?

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3. Production Data

Volume or mass flow rates of fluids can be determined using the Bernoulli principle/equations

Examples of Production Data

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A typical, healthy gas well.

Time

Sta

tic P

ressu

re

Diff

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nti

al P

ressu

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Temperature

Examples of Production Data

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A gas well that is showing random but somewhat intermittent behaviour. This could be attributable to

water slugging in the well bore

Time

Sta

tic P

ressu

re

Diff

ere

nti

al P

ressu

re

Temperature

Examples of Production Data

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A struggling gas well showing intermittent behaviour, potentially because of impact of other

wells sharing pipeline or the reservoir

Time

Sta

tic P

ressu

re

Diff

ere

nti

al P

ressu

re

Temperature

Examples of production data

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Time

Sta

tic P

ressu

re

Diff

ere

nti

al P

ressu

re

Temperature

A gas well with plunger lift cycles building up and then releasing pressure

What do we do with the data?

Reporting Compliance and Auditing (Today)• Cash-flow and payments to ERCB and partners

Static Alarm Thresholds (Today)• Customer configures alarms for individual sensors/data types• Set High and Low Process Control Limits to create server or

field-based alarms

Open- and Closed-Loop Control (Today)• Enable remote control of the well through the SaaS offering

based on observed data to effect changes in well behaviour (Human feedback loop)

• Enable autonomous control of the well locally at the well through intelligent instrumentation (Algorithmic feedback loop)

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Report, Alarm, Control

Future Analytics development

Adaptive Alarm Thresholds• Algorithms monitor underlying process and adjust control

limits if appropriatePredictive Process Behaviour

• Look for patterns in historical production data to predict future well behaviour

Customer Analytics • Profiling into User Personas and study software grazing

patterns to optimize work-flow design or recommend additional tools that might add value

Condition-based maintenance• Sensors report various operations pieces of data that are then

analyzed to predict when servicing or preventative maintenance might be required

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What comes next?

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• Continue to develop Analytics Program through a combination of internal investments and partnerships• Signed a five-year agreement with TR

Labs in February 2012 for an ongoing Data Analytics program

• Build Partnerships with talented companies interested in doing analytics work in Oil & Gas

Zedi is committed to transforming data to help upstream and midstream customers realize their production potential

Questions?

James Freeman, P.Eng.Chief Marketing Officer

James.freeman@zedi.cawww.zedi.ca

+1 780 701-3007

LinkedIn: http://www.linkedin.com/in/jamesfreeman1

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