Big Brothers Big Sisters: FREEThink 2015 Brochure & Flyer Design
4
BIG BROTHERS BIG SISTERS OF GREATER SACRAMENTO MARCH 29, 2015
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Transcript of Big Brothers Big Sisters: FREEThink 2015 Brochure & Flyer Design
BIG BROTHERS BIG SISTERS OF GREATER SACRAMENTOMARCH 29, 2015
page 2BIG BROTHERS BIG SISTERS OF GREATER SACRAMENTO – RECRUITMENT
Big Brothers Big Sisters of Greater Sacramento provides children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change their lives for the better. The challenge they face, on a national scale, is that recruitment is imbalanced.
Men/Big Brothers are needed to mentor male youth/Little Brothers who come from single parents. The majority of the referrals come from mothers with sons. Women need to become aware that, beyond mentorship, they could help the agency and still contribute to making life-changing impacts on these children.
Targeted recruitment materials were needed that spoke to each of these audiences and help close the gap on the imbalance.
recruitment
page 3BIG BROTHERS BIG SISTERS OF GREATER SACRAMENTO – RECRUITMENT
RECRUITMENT self-mailing brochure
page 4BIG BROTHERS BIG SISTERS OF GREATER SACRAMENTO – RECRUITMENT
RECRUITMENT fl yer
