BI Trends in the Financial Services Sector May...
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BI Trends in the Financial Services Sector May 2012 Mark Sands Regional Director, Australia & New Zealand Email: [email protected]
Transcript of BI Trends in the Financial Services Sector May...
BI Trends in the Financial Services Sector
May 2012
Mark Sands Regional Director, Australia & New Zealand
Email: [email protected]
Big Data
Mobile Adv. Analytics
Consumerization
Data Discovery
BI Use Cases in FS
TOPICS
User Needs
Traditional BI
Role of IT
Social
Cloud
CAGR 10%+, 10bb+, Top5 for CIOs
The Consumerization of BI (and IT)
Mobile Self Service
Common BI Challenges
IT says…
Business can’t
define requirements
We don’t want to
lose control of
our data
We need centralized
administration,
security and auditing
We must adhere
to corp. standards
Business says…
BI needs to be
easy to use
Existing BI
performs too slow
and I only use it
for export to .XLS
I need more
flexibility and
self service
BI projects take
too long to deploy
Discovery (dis-ˈkə-v(ə-)rē):
Find (something or someone) unexpectedly
or in the course of a search.
Gartner: “BI bifurcation”
SOURCE: Gartner Emerging Technology Analysis paper on
Visualization-Based Data Discovery Tools, June 2011
Traditional
BI (aka: “Stack Vendors”,
“Mega-vendors”,
“Report-centric BI” etc)
“What began as a market buying trend in 2010 has become a bifurcation of
the market into two distinct segments.” - Gartner
Business
Discovery (aka: “Data Discovery”,
“Visual Analytics”,
“Agile BI”, etc)
The Evolving BI Landscape and IT’s Changing Role
STACK
VENDOR BI
• Managed
reporting
END USER
• Pre-calculated
dashboards
OPERATIONAL DATA SOURCES
IT DEPARTMENT
IT ROLE
• Data preparation
and governance
+ • Responsible for
building all the
analyses
REPORT-CENTRIC ARCHITECTURE
(IT-driven, tightly controlled)
STACK
VENDOR BI
• Managed
reporting IT ROLE
• Data preparation
and governance
+ • Enable business
users to create
their own
analyses
IT ROLE
• Data preparation
and governance
+ • Responsible for
building all the
analyses
END USER
• Pre-calculated
reports and
dashboards
BUSINESS USER
• Self-service
analysis
• Create analysis
relevant to specific
business problems
• Change analysis
on the fly
DISCOVERY BI
• Dynamic
dashboards
• Search live data
• Any device
OPERATIONAL DATA SOURCES
IT DEPARTMENT
BUSINESS DISCOVERY ARCHITECTURE
(Business user-driven, self-service)
End User
User Driven
• User decides where to start
• All data, always visible
• Minutes to change
• Insight driven
Traditional BI Business / Data Discovery
Region
State
Product
Sales
Person
IT Driven
• Linear, pre-defined thinking
• Insights missed in hidden data
• Months to change
• Data-centric
Region
Product
State Sales
Person
Rapid User Adoption
Social BI, Unstructured Data
Advanced Analytics
Big Data
Cloud
Financial Services Trends and Use Cases
The Balancing act in Financial Services…
Increase
Revenue
(ex: Customer
Intelligence)
Decrease
Costs
(ex: Expense
Management)
Manage
Risk / Compliance
(ex: Regulators, Credit Risk, etc)
Business
Agility
(ex: M&A, New Products, etc)
Hot Discovery Apps in Financial Services
Compliance and Fraud Investigation
Risk & Exposure Analysis Risk & Compliance
(remain in
business)
Investment Analysis
Transaction Analysis Business Agility
(stay ahead)
Customer Analysis & Targeting
Sales Performance
Customer
Intelligence
(grow revenue)
Operational and Financial Control
Expense Management
Cost Reduction
(efficiency)
Business Discovery is Broadly Applicable to FS sample customer projects
Dashboard
Analysis
Risk Management & Compliance
• Risk & Exposure Analysis
- Credit, Market, Portfolio, Operational
- Cross-Product and Counterparty Risk
• Compliance – Traded Products, Basel II/III,
KYC, AML, USA Patriot Act, TCF
Operations, IT, & Back Office • Expense Management
• Financial & Management Reporting
• P&L Analysis by LOB
• Fund Accounting / GL
• IT Systems & SLA Management
Executive Management • Executive Dashboards and Mobile /Tablets
• Balanced Scorecards
• Predictive / What-If Analysis
• Product Performance
• Performance, Margins, Commissions
Trading • Trade Activity & Realization Analysis
• Cash Management
• Predictive Analysis
• Sales & Trading Performance
• Trade Life-Cycle Management
Sales, Distribution, & Financial Advisors • Sales & Revenue Analysis
• Customer Targeting
• Wealth Management Analysis
• Sales Performance Analysis
• Online Channel Applications
Asset Management • Portfolio Management & Analysis
• Investment Performance & Profitability
• Investment Research
• Scenario / What-if Analysis
• AUM Analysis / NAV Interpolation
Lending, Payments & Transactions
• Transaction Activity Analysis
- Deposits & Withdrawals
- Payments & Collections
• Mortgage and Loan Production
• AML / Fraud Investigation
Marketing & Product Management
• Customer Cross-sell and Up-sell
• Customer Profitability & Segmentation
• Product Performance Analysis
• Marketing Campaign Analysis
• Web Analytics
Case Study: Leading Nordic Bank
Increased volume of customer interactions with expected revenue impact of 40M SEK
Improved quality of customer interactions with expected revenue impact of 100M SEK
Challenges • Improve ability for the bank’s 500+ branches to target customers in a
customized manner
• Empower 6500+ sales advisors to increase customer interactions
and better cross-sell / up-sell products and services
• Replace legacy SQL based tools and find an alternative to the bank’s
reporting tool – which could not solve the problem
Solution
Deployed QlikView to 6000+ users at 500+ branches for:
• Customer targeting at the individual branch level
• Ad-hoc customer base analysis for cross-sell / up-sell
Results • Increased volume of client interactions: a 1% increase means over
40M SEK in revenue
• Improved quality of meetings: a 1% improvement in sales means
over 100M SEK in revenue
• Created new, flexible analytics alternative to Microstrategy
A full-service regional bank serving 9.5 million consumer and 650k commercial clients in
the Nordics, with 500+ branches, SEK 1.9 billion in assets, and 17K employees.
Case Study: Top10 Global Bank
Challenges • Deploy dashboard to CEO and direct reports
• Improve information available for salespeople and traders to better
capture market opportunities for clients
• Gain a better understanding of current and historical sales profitability
Solution
Deployed QlikView to global users in areas such as:
• Sales and Trading Performance
• Market Trending & Analysis
• Historical Pricing
• Client Portfolio Analysis
• Client Service
Results • Improved client performance and increased revenue through better
market insight
• # of existing reports reduced> 90%
• Created a QlikView COE which is staffed by 2.5 people and supports
60+ project areas with 2-3 weeks turn on per project
Leading global financial firm with deep client relationships and product capabilities, with
presence in over 50 countries and assets of over $1 trillion.
Deployed to C-Level execs in weeks
Built a COE (in IT) with 60+ projects
Top 5 Global Insurance Broker
Generated new revenue by offering analytics to paying customers
Competitive differentiation and customer service
Challenges • Help increase sales and incent carriers to sell more products
• Provide world class service, value, and transparency to insurance
carriers to improve relationships.
Solution
Deployed QlikView to 100+ insurance carriers (2000+ users) via an
online portal for:
• Individual Sales Performance & Benchmarking vs. Peers
• Credit Ratings & Analysis
• Bound Premiums & Upcoming Renewals
• Policy Lapses Including Underlying Reasons
• Customer Satisfaction Survey Results
Results • Increased sales and commissions by enabling carriers to sell more
policies
• Competitive edge as preferred broker through stronger
relationships with carriers
$22B in written premiums, a worldwide presence in the Americas, EMEA, and APAC
About QlikTech
• U.S.-based company,
founded 1993 in Sweden
• 24,000 customers in
100 countries
• 1,200 global partners
• 1,000+ employees across
28 offices in 23 countries
• Grew 42% YoY
• NASDAQ: QLIK
• Strong local presence
• Dedicated FS team
24000+ customers
including 2500+ in Financial Services
QlikTech (product is )
Technology, data and BI is
evolving
Summary
Business Discovery is all
about user-driven BI
QlikView is the proven Business
Discovery market leader
