BforB presentation - Learn to market yourself the BforB way - 7 september 2013
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Transcript of BforB presentation - Learn to market yourself the BforB way - 7 september 2013
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BforB UKNew In Business?
Learn How To Market Yourself Cost Effectively
The Business for Breakfast Way
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What You Will See•Who am I•Marketing Challenges For New or
Small Businesses•4 Important Words•4 Tools / Systems / Techniques You
Must Use•Summary
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Who am I•Managing Director - BforB
•Past President -SCC•Chartered
Accountant•25 Years experience
•Social Media Addict
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The ChallengesNo experience No job
No money No network
No customers No focus
No reputation No plan
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4 Important WordsHard-workDisciplinePerseverancePlan
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4 Things To DoNetworkingReferral MarketingReputation BuildingSocial Media
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Networking• Business is lonely• Everyone needs a friend or two or three• Every contact made can bring 250 new
contacts• Fortune is in the follow up• Use every opportunity• Give - do not take• The 4 important words
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Referral Marketing•A referred client 6 times more likely to buy•85% of business done by word-of-mouth•Organising this power•Most cost effective form of marketing•The importance of the qualified lead•Permission to use my name•The 4 important words
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Reputation Building
•Character = Competence•Behaviour, behaviour, behaviour•Congruence•Takes time to build•Often Your sole differentiator•The 4 important words
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Social Media•Leverage your network•Build your reputation•Cost effective•Continues the conversation•The 4 important words•Pick your weapon
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In Summary4 Important Words
High activity = High results
Fortune is in the follow-up
“Use my name”
Character = Competence
Continue the conversation
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Join In The BforB Funtwitter.com/TedTheBforBBeartwitter.com/BforBuk
Business For Breakfast – Staffordshirehttp://uk.linkedin.com/in/stuartwalton
www.flickr.com/groups/bforbstaffs/
www.youtube.com/user/BforBuk
www.facebook.com/Business For Breakfast