BFAR-FIDSD Project Proposal on Price Monitoring

7/29/2019 BFAR-FIDSD Project Proposal on Price Monitoring

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MARKET ASSISTANCE SERVICESPROJECT PROFILE 1

I. PROJECT TITLE: PRICE MONITORING OF FISH & FISHERY PRODUCTS

II. RELEVANT SUB-MAJOR FINAL OUTPUT- Production Support Services- Market Development Services- Information Support Services

III. SUB-SECTORAL COVERAGE- Commercial Fisheries- Municipal Fisheries- Aquaculture- Post-harvest

IV. LOCATION

- NationwideV. OBJECTIVES:

1. To monitor prices of top 15 fresh fish in different fish landing sites/ports, regional foodterminals, barangay food terminals, supermarkets, and supermarkets. Below are the targeted

top 15 fresh fish commodities preferred by consuming public:

1-a. Tilapia 1-I. Pusit

1-b. Bangus 1-j. Alumahan

1-c. Dalagang Bukid 1-k. Salay ginto

1-d. Galunggong 1-l. tambakol

1-e. Tamban 1-m. Samaral1-f. Hipon/Sugpo 1-n. Hasa-hasa

1-g. Yellowfin Tuna 1-o. tawilis

1-h. Alimango

2. To determine the rise and fall of prices of various fresh fish commodities and the factors thatcontribute to it.

3. To submit weekly reports with observations and recommendations to the BFAR management.4. To disseminate updates of monitored prices to QC LGU, media, consuming public and other

interested parties;

5. To attend meetings, consultations, conferences, congress, and other venue of discussion relativeto prices of fish and fishery products.

RATIONALE:

The rise and fall of prices of fresh fish and fishery products is basically the function of supply and

demand. In fisheries the demand is increasing yet the supply is maintained if not decreasing.


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High demand for fish and fishery products brought about by the following:

1. Fresh fish and fishery products markets has been expanded globally, brought about by theso-called globalization. Foreign selling missions and trade shows continually promote fish

and fishery products to foreign buyers;

2. Consumers preference for fish and fishery products over meat and meat products for healthreasons;

3. Increasing institutional buyers which are mainly fish processors who wished to add-value totheir products and joined export markets;

4. Building of malls. Mall owners buy directly from fish producers;5. Fish producers operate stalls in wet markets and sell fish and fishery products directly to

consumers;

6. Booming tourism in the country; and7. Industrialization of the Philippine national economy.

Low supply of fish and fishery products due to:

1. Decreasing fishery resources due to competing use of freshwater, brackishwater and marinewaters, especially municipal fisheries brought about by the industrialization coupled with

tourism. Rice fields are turned into industrial estates, subdivisions, shopping malls, factories,

etc., municipal waters are developed into resorts. Rivers, springs, lakes are tapped for

hydroelectric plants; factories and industrial establishments at river banks drained their

wastes into the river system killing the river and all the living things in it. Mining, especially

open-pit mines drained tailings into the nearby rivers, brooks, and streams.

2. Underproductive and abandoned fish ponds for lack of operational capital;3. Fish producers diversified into other business, for example, from fishing to malling; from

aquaculture to fish processing; and production to trading; etc.,

4. Low catch and production brought about by climate change;5.

Reduction of fish production in lakes and seas due to fish kills;

6. Lack of investments even available credit for fish producers;7. Lack of assistance and interventions for increased fish production from the government.

Observation:

FIDSD has observed in its day to day market encounter with producers and buyers, the change in

the Philippine fisheries marketing system. Traditionally, fisheries marketing is characterized by

layers; and these layers have been identified as the cause of the high price of fish and fishery

products in the markets. Presently, these layers in the marketing of fish and fishery products were

eliminated in two ways: (1) producers sell directly to buyers; and (2) buyers buy directly to

producers; both have no effect on the rise and fall of prices in fish and fishery products. Thus, we

conjectured that the prices of fish and fishery products are governed by non-production factors, but

external market elementspresent prevailing market price, among others.

Before, Navotas and Malabon are the two destinations of fresh fish be it coming from fishponds

or seas. Today, however, this has changed. Fish producers bring their products to the nearest

markets considering the high cost of fuel. This was also facilitated by the establishment of Barangay

Food Terminals (BFT) and Regional Food Terminals (RFT) all over the country. Consequently, fish

harvests in the local communities are either sold to traders-on-site or brought to the nearest

BFT/RFT.


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The above-scenario is validated by the low-volume of fish and unloaded to Navotas and

Malabon. As such, the natural consequence is a higher price of fish and fishery products in those

wholesale and retail markets, even in wet markets outside Navotas and Malabon.

In the Supermarkets, prices of fresh fish and fishery products are much higher than those sold in

wet markets even if they are direct sellers to public consumers, because of add-on higher overhead

cost incurred in obtaining and selling products.

In the case of fish producers who operate stalls in wet markets, thus directly sell their products

to consumers also pricing of their fish and fish and fishery products is dictated by the present

prevailing market prices, which by the way very difficult not to go with for it means bigger profit

margin for them.

In retrospect, the elimination of market-layers does not lower the price of fish and fishery

products as in the case of fish producers who sell directly to consumers thru stalls operation in the

wet markets. Rather, the rise and fall of prices of fish and fishery products is observably dictated by

the external market forces.

Given the above, FIDSD shall continually conduct price monitoring of fresh fish commodities and

fishery products to validate the propositions on the Philippine fisheries marketing system.

VI. PROJECT DESCRIPTIONFish price trend is important especially in projecting the supply and demand of fish and

fishery products. As part of the Market Driven Fisheries Development Program, a continuous

monitoring of prices of fish and fishery products in selected fish landing sites/ports, wet markets and

supermarkets in Metro Manila will be conducted to come up with actual and updated information

on the prices of fish and fishery products. Regional prices will be collected in coordination with the

designated focal persons.

VII. METHODOLOGY OF PROJECT IMPLEMENTATION

The project will provide information services on the price trend of fresh fish commodities in the

market. This is in coordination with all BFAR Regional Offices thru its Focal Person and the Local

Government Units in Metro Manila Area. Considering also the need to get the wholesale prices of

fish, landing fish port areas will also be monitored.

Commodities (15) to be monitored will be specific and categorized as to fresh and/or live. The

regions will have to submit monitored prices weekly through emails. Daily prices will be

consolidated and submitted to the Director. This will then be compared and analyzed through a

graphical data form and written report (market reports based on actual conduct of price monitoring)

projecting the supply and demand of each commodity.

Actual market survey will be conducted covering at least one wet market and supermarket at

the North, East, West and South area of Metro Manila. The enumerators will be given monthly

allowances to cover transportation expenses.

Price consolidated will be post at the bulletin board daily for everybodys consumption.


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A. PERSONNEL COMPLEMENT

NAME POSITION % OF INVOLVEMENT

PILAR F. FONTELAR, Ph.D. Division Chief 20

MARLENE G. CALAGIAN Senior Aquaculturist 45

MARY ANN B. DELA CRUZ Aquacultural Technician (COS) 5

ADRIAN R. MANALAYSAY Administrative Aide V (COS) 15JHONA MAE M. SETUBAL Administrative Aide V (COS) 5

ALEX C. DIONISIO Administrative Aide V (COS) 5

SARAH JANE MAGBANUA Administrative Aide V (COS) 5

B. SCHEDULE OF IMPLEMENTATIONACTIVITIES Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Conduct of Daily Price

Monitoring in Metro Manila

Wet Markets & Supermarkets


Monitoring in the Regions

(Wet Markets) 15 Regions

Weekly Submission of Price

Monitored Data (Report)

Field Visits to Fish Ports

Lucena Fish Port

Gen San Fish Port Complex

Sual Fish Port

Davao City Fish Port

Camaligan Fish Port

Zamboanga Fish Port

Iloilo Fish Port

Consultation Meeting on PriceMonitoring

C. FUNDING REQUIREMENTS (000 P)ACTIVITIES Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec


Monitoring in Metro Manila

Wet Markets & Supermarkets

18 18 18 18 18 18 18 18 18 18 18 18


Monitoring in the Regions

(Wet Markets) 15 Regions

135 135 135 135 135 135 135 135 135 135 135 135

Weekly Submission of Price

Monitored Data (Report)Field Visits to Fish Ports

Lucena Fish Port 12

Gen San Fish Port Complex 36

Sual Fish Port 12

Davao City Fish Port 36

Camaligan Fish Port 12

Zamboanga Fish Port 36


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Iloilo Fish Port 32

Consultation Meeting on Price

Monitoring

66

Purchase & acquisition ofequipment

80

FUNDING REQUIREMENTS (DETAILED)

Particulars Amount

1Central Office Enumerators Allowance P150 x

4pax x30 days x 12 months 216,000.00

2Regional Enumerators Allowance P150x2 pax x

30 days x 12 months x 15 Regions 1,620,000.00

3Travelling Expenses (field visit to 8 Major Fish

Ports in the Country)

Lucena, Sual, Camaligan P6,000 x 2pax x 3ports 36,000.00

Iloilo Fish Port P16,000 x 2pax 32,000.00General Santos City, Davao & Zamboanga City

P18,000 x 2pax x 3ports 108,000.00

4

Quarterly Consultation Meeting with Regional

Enumerators P550 (lunch & snacks) x 30 pax x

4meetings 66,000.00

5 Equipment

one (1) unit desktop computer with printer 80,000.00

GRAND TOTAL 2,158,000.00

VI. Target Beneficiaries

Producers Consumers Researchers Other Fishery Stakeholders

BFAR-FIDSD Project Proposal on Price Monitoring

Documents

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