Beyond the Click: Creating Lifetime Value with Digital Advertising

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Transcript of Beyond the Click: Creating Lifetime Value with Digital Advertising

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Affinity

YouTube

Facebook & LinkedIn

Custom Affinity

Gmail Ads

Display Select Keywords

In-MarketAudiences

Twitter

Remarketing

Yahoo Bing

Google Search

Facebook Custom Audiences

Customer Match

Remarketing for Shopping

RLSA

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Why Pay Per Click Advertising is so Effective

Why Pay Per Click Advertising is so Effective

Pay Per Click (PPC) Advertising

Pay Per Click (PPC) Advertising

Double click 04-2005-the-decade-in-online-advertising

Double click 04-2005-the-decade-in-online-advertising

Pay-Per-Click Advertising: A Literature Review

Pay-Per-Click Advertising: A Literature Review

WEDNESDAY, JULY 17, 2013 732-747-8060 TDN Home Page Click ... · Advertising advertising@thoroughbreddailynews.com Alycia Borer, Director of Advertising Lia Kusch, Senior Advertising

WEDNESDAY, JULY 17, 2013 732-747-8060 TDN Home Page Click ... · Advertising [email protected] Alycia Borer, Director of Advertising Lia Kusch, Senior Advertising

Generating Leads on a Tight Budget...Pay per Click Advertising aka – Sponsored Search • Pay per click (PPC) is an advertising model used on websites, advertising networks, and

Generating Leads on a Tight Budget...Pay per Click Advertising aka – Sponsored Search • Pay per click (PPC) is an advertising model used on websites, advertising networks, and

Brief intro to pay per click advertising

Brief intro to pay per click advertising

Introduction to Google AdWords/Pay Per Click Advertising

Introduction to Google AdWords/Pay Per Click Advertising

Winnipeg Pay Per Click Advertising - Tutorial: Google for Webmas

Winnipeg Pay Per Click Advertising - Tutorial: Google for Webmas

Contextual Advertising by Combining Relevance with Click Feedback

Contextual Advertising by Combining Relevance with Click Feedback

Click! Online Advertising Assignment #1

Click! Online Advertising Assignment #1

PPC - Best Practice for Pay Per Click Advertising

PPC - Best Practice for Pay Per Click Advertising

Advertising Automation Software - Nanigans · Advertising Automation Software Advertising ... predictive optimization, deep data ... lifetime value, downstream

Advertising Automation Software - Nanigans · Advertising Automation Software Advertising ... predictive optimization, deep data ... lifetime value, downstream

Learning The World Of Pay Per Click Advertising

Learning The World Of Pay Per Click Advertising

A Lifetime Romance with Advertising

A Lifetime Romance with Advertising

Why Businesses Use Pay-Per-Click [PPC] Advertising

Why Businesses Use Pay-Per-Click [PPC] Advertising

Chapter 1 Introducing Pay Per Click Advertising ...catalogimages.wiley.com/images/db/pdf/9780471754947.excerpt.pdf · Chapter 1 Introducing Pay Per Click Advertising ... and then

Chapter 1 Introducing Pay Per Click Advertising ...catalogimages.wiley.com/images/db/pdf/9780471754947.excerpt.pdf · Chapter 1 Introducing Pay Per Click Advertising ... and then

Pay Per Click Advertising

Pay Per Click Advertising

DIGITAL ADVERTISING TRAINING - Liturgical …...CPC stands for Cost Per Click. Typically referring to Pay Per Click Advertising (Google Adwords & Bing). For these digital advertising

DIGITAL ADVERTISING TRAINING - Liturgical …...CPC stands for Cost Per Click. Typically referring to Pay Per Click Advertising (Google Adwords & Bing). For these digital advertising

Avvo Webinar: Pay-Per-Click Advertising for Attorneys

Avvo Webinar: Pay-Per-Click Advertising for Attorneys