Beyond Surveys: The Evolution of Holistic Employee Engagement
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Transcript of Beyond Surveys: The Evolution of Holistic Employee Engagement
Masoud Golshani-Shirazi
Vice President Human Resources
Aujan Coca-Cola Beverages Company
BEYOND THESURVEYS:
Evolution ofEmployeeEngagement
Engagement = Commit / Risk / Costs
To aCause
To a set ofrules orsystem
I gotnothing on
this one
To an Action/ Direction
To aPerson To a
Team
Do we really need to discuss therelationship between Engagement &
Results?
Good people who are Engaged are GREAT for our business !!Mean of responses from 410 Corporate Officers
“How much more does an engaged high performergenerate annually than an average performer?
Increased productivity inoperational roles
Increased profit ingeneral management
roles
Increased revenues insales roles
Source: McKinsey’s War for Talent 2000 survey of 410corporate officers at 35 large US companies
40%49%
67%
High Engagement only
When High Engagement Is Matched ByHigh Enablement Exceptional Results Follow
Source: Based on linkage case studies using Hay Group’s global normative database
High Engagement+ High Enablement
50%50%
-54%-54%
89%89%
x4.5x4.5
10%10%
-40%-40%
71%71%
x2.5x2.5
Employee performanceIncrease in employees above performance expectations
Employee performanceIncrease in employees above performance expectations
Employee retentionReduction in turnover rates
Employee retentionReduction in turnover rates
Customer satisfactionCustomer satisfaction rates
Customer satisfactionCustomer satisfaction rates
Financial successRevenue Growth
Financial successRevenue Growth
Business ResultsBusiness Results
SAY they are Engagementwant to STAY and STRIVE
People Strategy
Acquire right People Development our People
X
How engaged can a person be?
Increasing operational challenges
War, Unrest,Arab Spring etc
NewRegulations
NewTechnology
UncertainBrand &Sector
boundaries
Instability of Keyinstitutions
(e.g. Financial)
Globalizationof Economies
& Markets
Engaged Team is the differentiator
CurrencyInstability
Changes inDemography
E.g. GenerationY & Z
SocialMedia &Telecom
The Survey
What questions does the Survey raise?
Can you comparedifferent Ethnic groups?
Is every year or other yearthe right approach?
How much is aboutexpectation management?
More Engagement Vmore Enablement
Does forcing theaction plan work?
If increase trust inconfidentiality allows formore honesty and thenlower results?
What I have learnt about doing theSurvey so far
One Pulse for wholeorganization
Sincerity Vs.Tokenism
Act of Engagement
Share Reality &Dependences Ownership
Who do you want to travel with inparts of your life journey?