BEYOND SOLO ADS

DAY 2 – Boosting Your Results

IN TODAY’S LESSON…• Know your customers

• Evaluate & segment lists

• The power of joint-ventures

• Avoiding the dreaded email “void”

• 7 deadly mistakes

• How to use urgency to sell more products & services

• Boosting response

KNOW YOUR CUSTOMERS

• Are you getting any response from your list (i.e. via sales or even feedback)?

• Are you getting unsubscribes?

• Do your unsubscribes exceed your sales?

KNOW YOUR CUSTOMERS

• Unsubscribes are really NOT a bad thing!

• Your customers are pre-qualifying themselves

• It could be a tip-off something is up…

• Time to evaluate.

KNOW YOUR CUSTOMERS• What they need?

• What they're missing?

• What they associate you with… when they think of you?

• If they remember who you are?

• If they read your emails -- and why?

• If they don't read your emails -- and why?

• What they wish you'd provide.

• Whether or not they'd be interested in helping you serve them.

KNOW YOUR CUSTOMERS

• Try Surveys…

• Lots of Free Wordpress Options

• SurveyMonkey.com

• Facebook Surveys

KNOW YOUR CUSTOMERS

• Keep the focus on your subscriber

• Don't ask more than 5 questions in this kind of survey.

• Make it as easy as possible

• Send them a "thank you" email

• Send them an unannounced, high-value bonus

EVALUATE & SEGMENT YOUR LISTS

• Do not annoy, bore or distract subscribers interested in "group X" issues with information better suited to "group Y".

• Greatly increase the chances that your emails will actually be opened.

EVALUATE & SEGMENT YOUR LISTS

• “How do I get people moved over to my new sub-list?“

• Manually move them

• Have them re-opt in

• These customers are the golden ones who are psychologically compelled to pay more attention to your emails…

EVALUATE & SEGMENT YOUR LISTS

• Also use a graduated list system.

• Don't keep him or her forever cruising in a circular holding pattern.

• Advance your subscriber up your sales funnel.

EVALUATE & SEGMENT YOUR LISTS

• Also use a graduated list system.

• Don't keep him or her forever cruising in a circular holding pattern.

• Advance your subscriber up your sales funnel.

THE POWER OF JOINT VENTURE PARTNERS

• Approach a super-affiliate or well-known marketer in the same general niche topic as yours.

• Provide them with their own already-set-up affiliate resources.

• Give them a professionally presented Review Copy.

• Watch the sales and leads pour in!

THE POWER OF JOINT VENTURE PARTNERS• PPL (pay per lead) or PPC (pay per click) advertising campaigns based around a

single, long-tailed keyword.

• Low-cost ezine advertising -- if you choose the right ezine, this can be a particularly powerful tool, making use of someone else's list.

• Social networking buzz creation (facebook, twitter)

• Social bookmarking (stumbleupon, digg, reddit)

• Youtube video creation -- this can be another great buzz-maker.

• Seo (it still counts in 2013 folks!)

• Forum special offers (like a wso)

• Press releases (prweb is recommended)

AVOID THE EMAIL “VOID”

• Don’t overdo the "tactics" to the point of stripping away the humanity and individuality.

• 3 Components to Remember

• Simply getting your email into your reader's actual inbox.

• Motivating your reader to open your email.

• Compelling your reader to take action.

AVOID THE EMAIL “VOID”

• Don’t overdo the "tactics" to the point of stripping away the humanity and individuality.

• 3 Components to Remember

• Simply getting your email into your reader's actual inbox.

• Motivating your reader to open your email.

• Compelling your reader to take action.

AVOID THE EMAIL “VOID”

• Make sure your reader actually receives what you send!

• Don’t Trigger spam filters

• Don’t try to fool the spam filters

• Don’t send only a graphic as an email

• Don’t use Java Scripts, Attachments, Flash or ActiveX

• Don’t forget to test your emails!

AVOID THESE SPAM FILTER "TRIGGER“ WORDS• HOTTEST

• LIMITED TIME ONLY!

• YOU'RE ALREADY APPROVED

• FREE

• BEST

• NEW

• ON SALE

• GIGANTIC SALE!

• TRIAL OFFER

• PER DAY [MONTH, WEEK]

• DEAL

• YOU WIN

• YOU'RE A WINNER!

• CLAIM YOUR

• FOR ONLY $

• REMOVE

• WHY WAIT

• BIGGEST

AVOID THE EMAIL “VOID”

• Focus on motivating your reader to open your email.

• Creating a catchy subject line…

• Keeping it short…

• Triggering curiosity…

AVOID THE EMAIL “VOID”

• Two Vastly Important Components

• Knowing exactly who you're speaking to...

• And actually speaking to them.

• Write like you are writing a friend..

• While also being relevant to your business. (A bit tricky.)

THE 7 DEADLY SINS (COMMON MISTAKES)• Mistake # 1: is Delivery Frequency

• Give your readers time to process information

• Don't add to information overload

• Seek feedback from your paying subscribers.

• Exit or retention offer ready for un-subscribers.

• Don't ignore the power of signature lines.

• Don't bombard people with your offers.

• Don't continually ask for feedback.

• Experience level of your subscriber.

THE 7 DEADLY SINS (COMMON MISTAKES)

• Mistake # 2: Being afraid to send reminders.

• Sending a really short, friendly, simple reminder: is being helpful

• Life gets busy, and people forget…

• Kiss it… Don't try to mystify or intrigue them with your subject line.

• Do NOT use "FINAL NOTICE!" OR “URGENT!”

THE 7 DEADLY SINS (COMMON MISTAKES)

• Mistake # 3: Assuming

• Assume = Ass (out of) u and me.

• Even your biggest fan can get confused and forget who was offering what.

THE 7 DEADLY SINS (COMMON MISTAKES)

• Mistake # 4: Confusing Your Reader

• Presenting too many offers.

• Avoid list crossover due to “Auto Responder Blindness”.

THE 7 DEADLY SINS (COMMON MISTAKES)

• Mistake # 5: Over-using old strategies

• Using “Magic Mistake” Headline Strategies

• People are tired of seeing this…

THE 7 DEADLY SINS (COMMON MISTAKES)

• Mistake # 6: Sending out the same promotional email as everyone else.

• Chances are your customer is on other lists.

• Never “swipe” exact headlines and copy to promote an offer.

• This makes you seem insincere and people will ignore you.

THE 7 DEADLY SINS (COMMON MISTAKES)

• Mistake # 7: Not emailing consistently.

• Don’t send a flurry of emails for a week or two... Then disappear.

• Plan and implement.

• Make sure your autoresponder is pre-programmed.

CREATING URGENCY

• Two Major Focus Areas here:

• Giving your subscriber a strong, overwhelming reason to click

• Providing that link and/or call-to-action!

CREATING URGENCY• Two particularly effective strategies:

• Provide a limited-time coupon or offer.

• Makes your reader feel privileged

• Provides that incentive to buy now

• Trigger an emotional response

• Fear (insecurity)

• Anxiety

• Eagerness

• Excitement

BOOSTING YOUR RESPONSE RATES• PROMOTION

• Use Affiliates To Sell

• CLICKBANK

• JVZOO

• WARRIOR PLUS

• Give affiliates a high conversion freebie item or special offer for their list.

• Reward and acknowledge your affiliates.

BOOSTING YOUR RESPONSE RATES

• Pay Attention To What Is Working

• What made these particular emails so effective?

• What was the common denominator?

• Did they solve a problem? Teach? Entertain?

• If they solved a problem, what sort did they solve?

BOOSTING YOUR RESPONSE RATES

• Make sure your name and "hat" appear in the "from" section of your email.

• Ex. Berna Frumly: Vintage Lace

• Ex. Berna Frumly: Kids Kraft

FOR TOMORROW…

• Overlooked Secrets to High Response

• Creating Sales Funnels

• My Tried & True Traffic Sources

Q & A

• QUESTIONS? CONTACT ME

• THANK YOU FOR ATTENDING!