SEO For WordPress

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SEO for WordPress

Transcript of SEO For WordPress

  • 1. SEO for WordPress
      • From:Not Bad
    • To:Optimal
    • In A Few Steps

2. What Is SEO?

  • SEO stands for Search Engine Optimization
  • An optimized site or blog page allows search engines to:
    • find it
    • index it
    • understand it
    • evaluate it
    • rank it

3. The Most Basic of SEO Basics

  • First step: Think First, Write Later.
  • You should actually USE the phrases you want to rank well for in blog posts.
  • Where exactly?
  • In prominent places of your posts and pages.
  • USE Keyword Phrases in:
  • Document Title
  • Body Headings (H1, H2..)
  • First Paragraph
  • Bold Text
  • DON'T:
  • Stuff Keywords
  • Make Page Feel Spammy
  • Make Copy Sound Strange

4. WordPress Out of The Box

  • Not Bad
  • Not Ideal
  • Not Fully Optimized
  • Tweak It
  • Set Options
  • Utilize Plugins

5. ADMIN: Set Privacy Option

  • Settings
  • Privacy
  • Blog Visibility
    • I would like my blog to be visible to everyone, including search engines (like Google, Sphere, Technorati) and archivers

6. ADMIN: Permalink Structure

  • Settings
  • Permalinks
  • Customize Permalink Structure
  • Optimal:
      • /%category%/%postname%/
    • Ok To Be Different
    • Dates: Useless for SEO, but may be useful to users
    • Best to get%postname%in there somewhere

7. ADMIN: URL Canonicalization

  • Settings
  • General
  • WordPress address (URL)
  • Make A Choice
    • www.yoursite.com ?
    • Or yoursite.com ?
  • Use It Everywhere
    • Links To Site
    • Correspondence
    • Signatures

More info:http://www.mattcutts.com/blog/seo-advice-url-canonicalization/ Pronounced:ka-NAHN-nihk-uhl-ih-ZAY-shun 8. ADMIN: Categories

  • Manage
  • Categories
  • Add New
  • Top Level
  • Important Concepts
  • Broad Topics
  • Keyword Research
    • Google Adwords Keyword Tool*
  • One Category per Post

https://adwords.google.com/select/KeywordToolExternal 9. PLUGIN: All In One SEO Pack

  • Default settings work well
  • Places post title before blog name in meta title
  • Uses excerpts for meta descriptions
  • Uses categories for meta keywords
  • wordpress.org/extend/plugins/all-in-one-seo-pack/

10. PLUGIN: Excerpt Editor

  • Gives extra control over excerpts
  • Autogenerates excerpts but allows overriding
  • Allows images, HTML, and links on home page
  • www.laptoptips.ca/projects/wordpress-excerpt-editor/

11. Theme Edit: Excerpts

  • Design
  • Theme Editor
  • Edit archive.php
  • Edit index.php
  • Edit search.php
  • Replace the_content() with the_excerpt()
    • Manually enter post excerpts in post editor if first words of post aren't descriptive and enticing to users
    • Aim for high click-thru rates in search results

12. Theme Edit: Nuke Dupe Content

  • Design
  • Theme Editor
  • Edit header.php

13. Theme Edit: Post Titles - H1

  • Design
  • Theme Editor
  • Edit single.php
  • ...the_title();...
  • Ok to use different tag if necessary. or are best, but don't freak if your theme just won't accomodate that.
  • Use whatever tag works best for your theme.

14. Post Slugs (Permalinks)

  • Write
  • Post
  • Permalink
  • Slugs should contain only most important words
  • Strip out stop words like a, an, the
  • Use SEO Slugs plugin to auto-strip stop words

http://wordpress.org/extend/plugins/seo-slugs/ 15. Post Image Optimization

  • Image Search Brings Traffic
    • Image File Names: use descriptive keywords
    • Image alt and title attributes: use descriptive keywords
    • Remain user-friendly; Don't use keywords that aren't descriptive of the image
    • Don't keyword stuff alt and title attributes

16. Judicious InterLinking

  • Link to Important Posts
    • Manually add links to the posts you believe are most important to your sidebar
  • Link to Popular Posts
    • Jaw Popular Posts Widget
    • http://wordpress.org/extend/plugins/jaw-popular-posts-widget/
  • Link to Related Posts
    • Yet Another Related Posts Plugin (YARPP)
    • http://mitcho.com/code/yarpp/

17. Encourage Sharing / Linking

  • Encourage readers to share posts on social and microblogging sites
    • Suggest tags/categories to use on social sites
    • Sociable plugin
    • http://wordpress.org/extend/plugins/sociable/
  • Encourage readers to link to posts
  • Encourage readers to bookmark posts on social bookmarking sites such as delicious.com

18. Participate and Reciprocate

  • Link out to other blogs and posts
  • Participate in conversations on blogs and social sites
  • Write guest posts for other blogs
  • Let others write guest posts on your blog
  • Participation and Reciprocation is a more friendly, honest form of Scratch My Back and I'll Scratch Yours gaining traffic and links for all involved.

19. More Great Plugins

  • Yoast Breadcrumbs
    • http://yoast.com/wordpress/ breadcrumbs
  • Meta Robots
    • http://yoast.com/wordpress/meta-robots-wordpress-plugin/
  • RSS Footer
    • http://yoast.com/wordpress/rss-footer/

20. Title Code Snippet (manual)

Place in header.php, replacing any code currently in place for tag 21. Meta Description Snippet (manual)

  • single_post_title('', true);
  • } else {
  • bloginfo('name'); echo " - "; bloginfo('description');
  • }?>" />

Place in header.php below title snippet 22. DazzlinDonna (Donna Fontenot)

  • DazzlinDonna: Making A Living Online
    • http://www.dazzlindonna.com/blog/
  • SEO Scoop
    • http://www.seo-scoop.com/
  • eBusiness Coach and Consultant
    • http://www.ebuzzcoach.com/
  • Online Press Kit Templates
    • http://www.presskittemplates.com
  • This Presentation
    • http://www.seo-scoop.com/seo-wordpress/