Beyond MVP: 10 tips for creating your Minimum Loveable Product @ Lean Conf 2014
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Transcript of Beyond MVP: 10 tips for creating your Minimum Loveable Product @ Lean Conf 2014
BEYOND MVP: CREATING YOUR MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N
L A U R E N C E M c C A H I L L / L E A N C O N F 2 0 1 4
GOOD AND CHEAP AIN’T FAST
FAST AND GOOD AIN’T CHEAP
CHEAP AND FAST SURE AIN’T GOOD
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
MINIMUM VIABLE PRODUCT
“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
“ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
“ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
MINIMUM LOVEABLE PRODUCT
“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
“BUILD SOMETHING THAT A SMALL
AMOUNT OF USERS LOVE”
SOURCE: Y COMBINATOR!
THINK
BIG
START SMALL
“ DON’T MAKE CUSTOMERS HAPPY. MAKE HAPPY CUSTOMERS. DHARMESH SHAH
10 TIPS TO MAKE IT MINIMUM LOVEABLE
BUILD SH!T THAT MATTERS
1
START WITH
WHY?
THE VISION
PINPOINT YOUR PURPOSE & VALUES
FOCUS
2
“ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
BLUE OCEAN STRATEGY
TIMEBOX IT
3
SOLVE HIGH
VALUE PROBLEMS
4
5 MINS
LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
VALUE PROPOSITION CANVAS
ADD SURPRISE &DELIGHT
5
KANO MODEL
INVEST IN DESIGN
6
GET ‘EM HUNGRY
FOR MORE
7
BUILD YOUR TRIBE
8
WHO’S GONNA LOVE YA?
CREATE A MANIFESTO
IF YOU CARE THEY’LL CARE
MAKE IT
REMARKABLE
9
“ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
DON’T BE
LONELY
10
5 MINS
PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
IN SUMMARY
GAIN A FOLLOWING WHILE EXPLORING
OPPORTUNITIES
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
VIABLE
VANITY Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN FOR
EMOTION
(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
REMARKABLE
THE NET PROMOTER SCORE
TRIBAL
BUILD YOUR TRIBE
8
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
BUT… BE AWARE
A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA
OR A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
THANKS