Beyond Gamification: Lessons from Game Design for Engaging Users
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Transcript of Beyond Gamification: Lessons from Game Design for Engaging Users
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Beyond GamificationLessons from Game Design for Engaging Users
Catt Small @cattsmall
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I’m Catt Small
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I’m a gamer
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I’m a UX designer & developer
Bedrocket Media Ventures
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I’m an event coordinator
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I’m a teacher
The Code Liberation Foundation
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I’m a game maker
Quantum Box
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UX is a hybrid
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Jurassic Park
The field is constantly
EVOLVING
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UX Game Design
pettileaf.deviantart.com
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ACHIEVEMENTS LEVELING UP
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STRATEGY MOOD
EMOTIONS
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What UX can learn from games
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Complexity vs. Value
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Very confusingNot enough meaning, too much complexity
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Very interestingMore usefulness/meaning than complexity
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At least a 1:1 ratio
ComplexityUsefulness
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Five Stages, © Asia Hoe, Catt Small & Chris Algoo
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Five Stages, © Asia Hoe, Catt Small, & Chris Algoo
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BREAK DOWN complex features
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Prioritize features
Complex feature
Part 1
Part 2
Part 3
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Let users contribute
content
Allow users to sign in w/o
Content screening
process
Front-end user CMS
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Be consistent across platforms
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Both games © SEGA
Sonic 2, Game GearSonic 2, Genesis/Mega Drive
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Spelunky, © Mossmouth, LLC
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Prism Shell, © Brooklyn Gamery
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Since 2011,
MORE SMARTPHONES have sold than computers
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Don’t assume anythingAbout how people use your services
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Playtest production-ready code
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Test more than just
PROTOTYPES
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FEEL
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Your product should feel
RESPONSIVE
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Add Easter eggs
ellythegee.deviantart.com
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Easter eggs are
RELATABLE
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Game Players Game Makers
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Sonic Generations, © SEGA
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Sonic Generations, © SEGA
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Your product has
PERSONALITY
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BOND
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Capitalize on emotions
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FUN
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MEMORABLE
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Dys4ia, © Anna Anthropy
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Contrast, © Compulsion Games
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Prism Shell, © Brooklyn Gamery
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To review:
• Balance complexity with value
• Create a cohesive cross-platform system
• Playtest production-ready builds
• Add Easter eggs
• Capitalize on emotions
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Thank you!Questions?
Tweet me @cattsmall.