Beyond Emotion and Cognition
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Transcript of Beyond Emotion and Cognition
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@lmjabreu
Hello
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@lmjabreu
Luis@lmjabreu
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@lmjabreu
Experience Designerand developer
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@lmjabreu
Beyond Emotion
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@lmjabreu
Beyond Cognition
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@lmjabreu
There
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@lmjabreu
is
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@lmjabreu
Empathy
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@lmjabreu
Not Empathic Design
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@lmjabreu
Responsibility
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@lmjabreu
Help People
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@lmjabreu
Design for People
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@lmjabreu
Not Businesses
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@lmjabreu
Because
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@lmjabreu
Not Every Solution
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@lmjabreu
Requires a Credit Card
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@lmjabreu
The Cure for Depression
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@lmjabreu
Isn’t Always a Pill
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@lmjabreu
The Cure for Exhaustion
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@lmjabreu
Isn’t a Coffee
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@lmjabreu
We Need to Break Our Mental Models
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@lmjabreu
We Need to Remember that
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@lmjabreu
If You’re Paid to
Create an App
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@lmjabreu
You Will Create An App
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@lmjabreu
Regardless of the Problem
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@lmjabreu
Cultural Issues Exist( money-based economy, fear of unemployment )
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@lmjabreu
We Can HelpDestroy the World
I'll tell you how
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Taylor & Bobbi
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@lmjabreu
"The 22-year-old cried all night on a friend's couch."
— WSJ
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@lmjabreu
"I felt like someone had hit me in the stomach with a bat"
— Bobbi
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janedoe12
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Catherine Janeway on Facebook
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@lmjabreu
"I'm just glad I live in a state where it'd be illegal to fire me, somehow I didn't think through the potential consequences of G+ embedding itself ever deeper into stock Android stuff."
— Jane Doe
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@lmjabreu
Design For Social Responsibility
examples ahoy!
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@lmjabreu
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@lmjabreu
“Current Balance” doesn't tell the whole story. Answer the question 'how much can I spend now?'
— Simple
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@lmjabreu
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@lmjabreu
"Software developers hold an exceptionally privileged place in society. …we fervently believe to whom much has been given, much is required."
— &yet
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@lmjabreu
Jawbone UPoffer insights
not pavlovian numbers
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Insights
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@lmjabreu
- The data belongs to the user. We … have an obligation to protect it and use it responsibly. !
- Data can only be collected with explicit user permission. … !
- User must have a mechanism to disable access and to request that any collected data be deleted.
— UP API Documentation
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@lmjabreu
Nike+ data helps athletes know more - and do more. The Nike+ platform gives select partners access to the real activity data captured by the Nike+ FuelBand and Nike+ Running devices, used by millions of Nike+ users.
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@lmjabreu
Understand Peoplefor real
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@lmjabreu
Give What They Needbut…
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@lmjabreu
Not What They Wantstatus, competition, resource gathering
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@lmjabreu
pause
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@lmjabreu
So Why Does This Happen?
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@lmjabreu
Animalsbecause we are
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@lmjabreu
We're not rational
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@lmjabreu
We're not emotional
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@lmjabreu
We're a delicate mixof both
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@lmjabreu
We're Not Evilor have are wolves to each other
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@lmjabreu
Conditioningculture, habitat, interactions
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@lmjabreu
Cognitive Biases
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@lmjabreu
94+ Decision Making Biases
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@lmjabreu
25 Social Biases
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@lmjabreu
52 Memory Biases
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@lmjabreu
And more ;(like optical illusions, chatty body
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@lmjabreu
But we're amazingreally
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@lmjabreu
Because we're here.
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@lmjabreu
We're also not herespaaaaace!
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@lmjabreu
And… we are notor are we? But if nothing exists, then surely…
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@lmjabreu
We're Smarter Than Our (primal) selves
we can take control, be aware
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@lmjabreu
To Sum It Up
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@lmjabreu
Get Realit's not just about idealism
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@lmjabreu
We Need Moneyand sometimes we have to compromise
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@lmjabreu
Don't Manipulate People
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Don’t.
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Don’t.
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@lmjabreu
COKE
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@lmjabreu
or that.
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@lmjabreu
Cognition and Emotionare great tools but…
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@lmjabreu
Purpose is Kingpretty please?
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@lmjabreu
Cognitive Science Backdoor
use it responsibly ( fast food restaurant exploit )
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@lmjabreu
We're GateKeepers
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@lmjabreu
Change doesn't happen overnight
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@lmjabreu
Boiling a frogfor good or for worse
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@lmjabreu
Small innocent actions
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@lmjabreu
Mess things up
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@lmjabreu
Remember that.
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@lmjabreu
We need critical mass
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@lmjabreu
We need to remember how people are impacted
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@lmjabreu
Ethics are important to us as a society
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@lmjabreu
To cooperate and improve the world
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@lmjabreu
“[designer] will compromise up to a point but he refuses to budge on design principles he knows to be sound. Occasionally he may lose a client, but he rarely loses the client's respect”— Designing for People by Henry Dreyfuss
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@lmjabreu
Hope that doesn't come out as too unattainable but as
something you can act upon.
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@lmjabreu
ThanksYou Are Not So Smart
How Designers Destroyed The World Click Here to Save Everything