Beyond beauty fashion and beauty

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  • THE PARALLEL TRAJECTORIES OF FASHION AND BEAUTY BEYOND BEAUTY 2014 NICOLE TYRIMOU, BEAUTY AND PERSONAL CARE ANALYST

  • Euromonitor International

    2

    About Euromonitor International

    A trusted business intelligence source

    Biggest global player in strategic business intelligence

    Four decades of research experience

    Very widely respected across each industry covered

    Consumer-focused: industries, countries, consumers

    Subscription services and custom research

    800 analysts in 80 countries

    Regional research hubs

    London (HQ), Chicago, Singapore, Shanghai,

    Vilnius, Dubai, Cape Town, Santiago, Sydney,

    Tokyo, Bangalore

    Industry specialist client support teams

    WHO ARE EUROMONITOR INTERNATIONAL?

  • BEAUTY AND FASHION ALIGNMENT

    GEOGRAPHICAL GROWTH OPPORTUNITIES

    KEY CATEGORY FOCUS

    FUTURE PROSPECTS

  • Euromonitor International

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    0

    200,000

    400,000

    600,000

    800,000

    1,000,000

    1,200,000

    1,400,000

    1,600,000

    1,800,000

    2,000,000

    2008 2009 2010 2011 2012 2013

    US

    $ m

    illi

    on

    Apparel Beauty

    Beauty Less Than A Third Of The Total Apparel Market

    BEAUTY AND FASHION ALIGNMENT

  • Euromonitor International

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    0

    1

    2

    3

    4

    5

    6

    7

    2004 2006 2008 2010 2012 2014

    % G

    row

    th

    Apparel vs. Beauty Growth

    Apparel Beauty

    The Parallel Lives Of The Industries

    BEAUTY AND FASHION ALIGNMENT

  • Euromonitor International

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    Luxury Fashion And Premium Beauty Grow In Alignment

    BEAUTY AND FASHION ALIGNMENT

    -4

    -2

    0

    2

    4

    6

    8

    10

    12

    14

    -40,000

    -20,000

    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    140,000

    2008 2009 2010 2011 2012 2013

    Ye

    ar-

    on

    -Ye

    ar

    % G

    row

    th

    US

    $ M

    illio

    n

    Designerwear Premium Beauty Designerwear % Growth Premium Beauty % Growth

  • Euromonitor International

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    Different Roots To Entry

    BEAUTY AND FASHION ALIGNMENT

    Collaborations

    Licenses

    In-House

  • BEAUTY AND FASHION ALIGNMENT

    GEOGRAPHICAL GROWTH OPPORTUNITIES

    KEY CATEGORY FOCUS

    FUTURE PROSPECTS

  • Euromonitor International

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    US$ 1-4Billion US$ 7 Billion

    Premium Beauty - Asia Pacific Dominates while Western Europe Rises

    GEOGRAPHICAL GROWTH OPPORTUNITIES

    US$ 34 Billion US$ 20-25 Billion

    4.5%

    16%

    4%

    2.3%

    0.7% 3.4%

    %value growth 2013

    15%

  • Euromonitor International

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    US$ 2-5Billion US$ 5-8 Billion

    Designerwear Remains Heavily Depended On Mature Markets

    GEOGRAPHICAL GROWTH OPPORTUNITIES

    US$ 50 Billion US$ 25-32 Billion

    6%

    9%

    8%

    7%

    5%

    1.5% 4.6%

    %value growth 2013

  • Euromonitor International

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    Consumers In Emerging Markets Have The Highest Interest For Luxury

    GEOGRAPHICAL GROWTH OPPORTUNITIES

  • Euromonitor International

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    But.. Consumers Interest In Luxury Fragrance Remains Universal GEOGRAPHICAL GROWTH OPPORTUNITIES

  • BEAUTY AND FASHION ALIGNMENT

    GEOGRAPHICAL GROWTH OPPORTUNITIES

    KEY CATEGORY FOCUS

    FUTURE PROSPECTS

  • Euromonitor International

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    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    0

    5,000

    10,000

    15,000

    20,000

    25,000

    30,000

    35,000

    PremiumSkin Care

    PremiumFragrances

    PremiumColour

    Cosmetics

    PremiumHair Care

    PremiumSun Care

    PremiumBath andShower

    PremiumBaby/ChildProducts

    % V

    alu

    e G

    ro

    wth

    US

    $ m

    illi

    on

    2013US$mn 2011-12% growth 2012-13%

    Slowdown In Top Two Premium Categories

    KEY CATEGORY FOCUS

  • Euromonitor International

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    Brand Loyalty In Skin Care and Colour Cosmetics prevails

    KEY CATEGORY FOCUS

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

    Apparel & Footwear Skin care Fragrances Colour Cosmetics

    % o

    f re

    sp

    on

    de

    nts

    Brand Loyalty within Consumers Interested in Luxury

    Loyal Disloyal

    Source: Euromonitor International Analyst Survey Note: Showing percent of respondents interested in luxury purchasing habits

  • Euromonitor International

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    Fashion Brands Struggle To Make An Impact In Skin Care

    KEY CATEGORY FOCUS

  • Euromonitor International

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    High profit margins

    Asia Pacific influence

    Affinity to luxury

    Yves Saint Laurent Or Rouge Christian Dior Dream Skin

    Dolce & Gabbana skin care Tom Ford mens skin care

    Fashion Brands Up Their Investment In Skin Care

    KEY CATEGORY FOCUS

  • Euromonitor International

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    -1

    0

    1

    2

    3

    4

    5

    6

    -10

    90

    190

    290

    390

    490

    Fragrances ColourCosmetics

    Skin Care Fragrances ColourCosmetics

    Skin Care

    Christian Dior Chanel

    % G

    row

    th

    US$

    mill

    ion

    2008-13 value growth 2008-13 CAGR

    The Fashion Giants Of Beauty

    KEY CATEGORY FOCUS

  • Euromonitor International

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    Fragrance Skin Care Colour Cosmetics

    New Entries From The Fashion World

    KEY CATEGORY FOCUS

  • Euromonitor International

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    J Crew

    Fragrances

    & Other Stories

    Beauty

    Top Shop

    Facial Make-Up

    Apparel Brands Moving Into Beauty

    KEY CATEGORY FOCUS

  • Euromonitor International

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    Fashion Brands Launching Stand-alone Beauty Stores

    KEY CATEGORY FOCUS

    RETAIL

  • Euromonitor International

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    Christian Dior took over Harrods London 2013

    Chanel celebrates mothers day London 2013

    Events And Exhibitions Around The Brand

    KEY CATEGORY FOCUS

  • Euromonitor International

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    Revival of the brand with new fashion line

    and accessories

    Puig opens new office in Paris to be closer to

    fashion lines

    90% of sales come from fragrances

    Can Success In Beauty Revive The Fashion Image?

    KEY CATEGORY FOCUS

  • BEAUTY AND FASHION ALIGNMENT

    GEOGRAPHICAL GROWTH OPPORTUNITIES

    KEY CATEGORY FOCUS

    FUTURE PROSPECTS

  • Euromonitor International

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    US Italy Japan

    France China UK

    Russia Germany South Korea

    Others

    US$3.7 billion

    US$1.5 billion

    US$1.4 billion

    The Future Of Designer Wear Stays In Mature Markets

    FUTURE PROSPECTS

    TOTAL in

    2018

    US$154

    billion

  • Euromonitor International

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    Premium Future Growth Concentrated In Three Categories

    FUTURE PROSPECTS

    Country 2013-18 US$ mn growth

    China 4,335

    US 2,970

    South Korea 1,489

    Brazil 805

    UK 755

    Saudi Arabia 731

    Russia 575

    Germany 399

    Key absolute growth markets

    $20,6billion

    $6.7billion

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    Absolute Growth 2013-18 US$ million

    US

    $ m

    illi

    on

    Skin care

    Hair Care

    Colour Cosmetics

    Fragrances

    Key absolute growth categories

  • Euromonitor International

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    0

    2000

    4000

    6000

    8000

    10000

    12000

    14000

    2013 2018

    US

    $ m

    illi

    on

    Mens designer wear selected top markets 20013 vs. 2018

    US France China South Korea

    0

    200

    400

    600

    800

    1000

    1200

    2013 2018

    US

    $ m

    illi

    on

    Mens premium skin care selected top markets 2013 vs. 2018

    South Korea China US France

    Unexplored Territories Mens Grooming FUTURE PROSPECTS

  • Euromonitor International

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    Unexplored Categories - Baby And Child Specific Products

    FUTURE PROSPECTS

  • Euromonitor International

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    Key Takeaways

    FUTURE PROSPECTS

    Asia/China Key white space for fashion brands in skin care

    Middle East Easy entry point for designer fragrances

    USA Holds equal potential across all beauty segments

    Fashion Beauty

  • Euromonitor International

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    Future Issues To Consider

    FUTURE PROSPECTS

    Fierce Competition

    Sustaining Affordable

    Luxury

    Lifestyle Status

  • THANK YOU FOR LISTENING Nicole Tyrimou

    Analyst - Beauty and Personal Care Research

    Nicole.tyrimou@euromonitor.com

    @Nicole_Tyrimou