Beyond 4G: A Venture into Digital Services
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Transcript of Beyond 4G: A Venture into Digital Services
Smart Axiata Confidential
114-Nov-14
Smart Axiata Confidential
OUR DIGITAL SERVICES ASPIRATIONSmart aspires to build a significant presence in the Digital Services space over the next five years.
Smart to provide mobile-centric lifestyle Making Smart the mobile digital lifestyle champion
in Cambodia
Smart to be at the forefront of innovation Bringing innovative, business models to market,
growing its digital footprint across Cambodia
Smart aspires to generate significant Digital Services revenue in future
Requiring quantum leap effort to achieve this
Smart Axiata Confidential
DIGITAL LIFESTYLESmartphones have been the “change agent” offering opportunities for Telcos to capture hidden opportunities.
…thus capturing increased ‘customer wallet share’ through digital access to services
…thus capturing increased ‘customer wallet share’ through digital access to services
allows us to capture a greater ‘share of moments’…
allows us to capture a greater ‘share of moments’…
Current wallet sharePotential wallet share
Current ‘share of moments’
Potential ‘share of moments’
By connecting the 'dots' we will be able to generate greater insights on our consumers’
digital lifestyle…
…offering the opportunity to monetize every consumer interaction with digital
services
Smart Axiata Confidential
Mobile Advertising
Mobile Payments
Digital Commerce
Mobile Remittances
Digital Ad spend > Print Ad spend for the
first time in 2010
+60% mobile payment transactions in 2012
(USD 172 Bn)
USD 5 Bn mobile sales at eBay in 2011 (+455% since 2009)
35% annual growth globally – USD 55 Bn
market in 2016
Source: Press search, Gartner, Juniper Research
HUGE GROWTH POTENTIAL FOR TELECOMS AS DISPLACEMENT OF OFFLINE REVENUE CONTINUES
Smart Axiata Confidential
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Smart Axiata Confidential 14-Nov-14
• Messaging• Display • Insight/Analytics
• Remittance• Mobile Payment• Micro Lending• NFC, OTT Wallet
• Online Shopping (OMP, C2C, B2C)
• Price Comparison• Bookings – Events,
Leisure, Health
• Video• Music• Gamification• Learning / Edu• Events / News
• Navigation• Telematics• Home Security• Smart Metering
Digital Advertising
Digital Money
Digital Commerce
Digital Ent / Edutainment
M2M Connected Devices
(API Framework - Identity, Payment, Location...)
Regional Business in OFW, D-Ads and D-Commerce
Digital Services Delivery Platform (Remittance, Gifting, Entertainment…)
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POTENTIAL SCOPE OF DIGITAL SERVICESLeading integrated operators are now exploring opportunities in investing in some of these verticals.
Smart Axiata Confidential
MOBILITY-CENTRIC LIFESTYLE SERVICESWe own core assets to be leveraged to offer and support mobile-centric lifestyle services and become the ‘go-to’ channel to reach digital consumers.
Nationwide retail presence
Customer relationship
Trusted, ubiquitous
brand
Telcos will focus on leveraging our core mobile
assets…
…but offer Voice, Messaging and Digital Services, anywhere,
anytime and on any device
Anywhere
Anytime
Any service
Any device
Mobile network / platforms
Mobility-Centric
Lifestyle Services
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14-Nov-14
SMART’S 1st GENERATION DIGITAL SERVICESCollaboration with partners is key for success.
• Unparalleled content and entertainment innovation.
• Exclusive partnership for delivering of mobile music. Anytime. Anywhere.
• CRBT, full-track audio, video downloads, music and streaming.
• Music portal on iOS, android and Windows soon!
• Micro Personal Accident insurance. • Sum insured of USD2.5k up to four persons.• Instant approval via SMS or talk to our service
agent. • 1 year policy of 2c/day only with 50c initial
registration.
• Micro life insurance.• For 18-59 years old. • Registration channel: *2248*1#, 010242248,
Smart Store, field agent, BIMA call center. • USD.80c/month for USD1k cover OR USD
1.60c/month for USD2k cover.
Smart Axiata Confidential