Beverage Product Catalog

v8® Vegetable JuiceThe original green juice was red. The iconic brand consumers know and love – 99% share of vegetable juice sub-segment.1

1 NPD Supply Track 2015-2016.2 Gallup, August 2014: Mintel, Food Packaging Trends - US - 7/2013 Hartman

Group, Re-imagining Health & Wellness, 2013.

• 100% vegetable juice

• 2 full servings of vegetablesper 8 oz serving

• Excellent source of antioxidantvitamins A and C

• No sugar added; no artificialcolors, flavors or preservatives

• Gluten free

• Non GMO

• Vegan, vegetarian and kosher

MeNU TiPV8® is perfect as an ingredient for your food and beverage recipes.

FEATURED RECIPE: BBQ SALMON SALAD

Use our V8® Menu Maker to find more recipes }

Vegetables are The #1 food customers Try to include iN their diet, aNd “fUll-serving” is a toP claim soughT2

BACK OF HOUSE

See product list for additional sizes and flavors }

v8® Beverages:

The V is fOr Vegetables.™ anD v8® is fOr versAtilitY.For 85 years, V8® 100% Vegetable Juice has provided easy ways to help customers get their daily vegetable nutrition. Today more than ever, consumers are looking for nutritious options on-the-go. Trust V8® to build your beverage sales and profit from one of the most powerful wellness brands in the marketplace by delivering unique products with delicious taste, nutritious benefits and convenient packaging that meet your patrons’ needs.

V8® is a brand leader in the shelf-stable juice aisle Give the recognized brands your patrons crave

V8® beverages have products that offer vegetable goodness and antioxidant vitamins

Products fit consumer demand for better-for- you options

V8® offers more than just vegetable juice; it offers fruit and vegetable juice blends as well as energy

One brand delivers on multiple customer needs and wants and appeals to a broad demographic

V8® works around the clockV8® has shown to work as a snack across day parts and as a breakfast item

V8®’s versatility is perfect for applications all across the menu, from cocktails to soups to entrées

Offer back-of-house support with new recipes accessible on Campbell’s Foodservice recipe database and V8®’s Menu Maker platform

FEATURES BENEFITS

V8® outpaces competit ion on

health-related and ingredient-based

statements

V8® showcases transparency

through consumer communications

and labels

V8® del ivers great-tast ing

lower-sugar juices than most of i ts competit ive set

1 Mintel Juice and Juice Drinks, November 2013.

CaMpBell’s® tOMato JuiceMade with only peak-season tomatoes, Campbell’s® Tomato Juice is the perfect blend of taste and nutrition.

1 Nielsen/Spectra Total US/All channels 2012 vs 2011 8IRI MULO 12/12.

• Excellent source of antioxidant vitamins A and C

• Low sodium

• Lower sugar than leading juice drinks

America’s #1 tOMato Juice1

v8 splash®

Offer consumers a tasty, delicious and fruity juice drink for the whole family.

• B

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T SELLER •

v8 splash® hAs had 8 years of coNsecUtive grocery retail sales growth1

MeNU TiP Try a twist on the Caribbean standard, using fresh muddled mint leaves and V8 Splash®. Rum optional.

FEATURED RECIPE: TROPICAL MOJITOSFind more recipes at CampbellsFoodservice.com }

MeNU TiPThe ultimate utility player:

• Campbell’s® Tomato Juice can be used as a mix in cocktails or mocktails

• It is great as a base for sauces and soups as well

• Enjoy it on its own or with a twist of lime over ice

• 100% tomato juice

• 2 full servings of vegetables per 8 oz serving

• Excellent source of antioxidant vitamins A and C

• Gluten free

BACK OF HOUSEBACK OF HOUSE

NEW 12 OZ BOTTLE

See product list for additional sizes and flavors }See product list for additional sizes and flavors }

v8® Veggie BlenDs lower sUgArV8® Veggie Blends provide a perfect solution to the growing consumer base seeking beverages with strong health associations and delightful flavors.

1 IRI Consumer Panel, November 2012.

• 100% juice

• 1 serving of vegetables and 1 serving of fruit per 8 oz serving

• Excellent source of antioxidant vitamins A and C

• No added sugar; no artificial sweeteners, flavors or preservatives

• Gluten free

• Non GMO

v8® Veggie BlenDs 100% (forMerlY v8 V-fUsion®)Delicious, light, sweet taste and texture for a nutritious indulgence. Vegetable nutrition without the vegetable taste.

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v8 V-FusioN® juice BUyers speNd +58% more on categorY compAreD TO oTher shOpPers1

MeNU TiP Mixed berries, banana, yogurt and V8 V-Fusion® make this smoothie a customer favorite no matter what age group.

FEATURED RECIPE: AÇAI BERRY SMOOTHIEFind more recipes at CampbellsFoodservice.com }

30% less sugar than leading 100% Juice – only 14g sugar for average V8® Veggie Blend2

• 75% juice, 25% pure water

• 1.5 full servings of vegetables per 12 oz

• Excellent source of antioxidant vitamins A, C and E

• No added sugar; no artificial sweeteners, flavors or preservatives

• 100 calories or less per 12 oz bottle

• Gluten free

• Non GMO

BACK OF HOUSECOMPETITION OUTLOOK

See product list for additional sizes and flavors }See product list for additional sizes and flavors }

86% oF consUmers are interesteD in fOod and Drinks that have healthyBeneFits beyOnd basiC nuTritioN1

1 Mintel Juice and Juice Drinks, November 2013.2 Leading SS 100% Juice Sugar (Apple 28g, Cranberry 28g, Pineapple 30g, Grape 36g, V-Fusion 23g); 30% less sugar than leading 100% juice market basket 23g.

v8® +energY 8 oz juiCe (still/noN-cArBonATed variant)Fuel nutrition for patrons away from home, giving them the steady energy boost they need through the day with a refreshing juice drink option.

• Natural energy from green tea; as much caffeine as a regular cup of coffee

• 80 mg of caffeine per 12 oz can

• 1 combined serving of fruit and vegetables

• Excellent source of B vitamins; good source of vitamin C

• No artificial colors or flavors

• 50% juice

• 60 calories or less per serving

• Lightly carbonated

COnsumers on-The-gO are looking fOr A qUick fix to bOost their energY And doN't trust ArtiFiciAl energy sOurCes1

v8® +energY 12 Oz (spArkling/carbOnated vAriant)New offering that aligns with today’s consumer health demands within a growing category. V8® +Energy provides positive energy with no regrets.

• B

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T SELLER •

MillenniAls esPecially are looking fOr A great-TAsting, healthier eNergy alternatiVe with ingredients theY Can pronoUNce2

MeNU TiP Add champaign to any of our Energy drinks to create a tasty spritzer.

FEATURED RECIPE: Peach Mango Vodka LemonadeFind more recipes at CampbellsFoodservice.com }

• Natural energy from green tea; as much caffeine as a regular cup of coffee

• 80 mg of caffeine per 8 oz can

• 1 combined serving of fruit and vegetables

• Excellent source of antioxidant vitamins B and C; good source of vitamin A

• No artificial colors, flavors or preservatives

• 34% juice

• 50 calories per serving

• Still (non-carbonated)

BACK OF HOUSE COMPETITION OUTLOOK

See product list for additional flavors }See product list for additional flavors }

36% of patrons will pay more for beverages like V8® +Energy that contain a full serving of fruits and vegetables1

1 Mintel Juice and Juice Drinks, November 2013. 1 2016 Technomic, Healthy Eating Trend Report, Slides 86,89,92.2 Mintel Article: “Nearly six in 10 U.S. energy drink consumers worry about their safety.”

January 2014.

V8® VEGETABLE JUICE PRODUCT CODE CASE PACK

100% Vegetable Juice 00020 48/ 5.5 oz Cans ◆

100% Vegetable Juice with Vitamins A,C,E 11978 48/ 5.5 oz Cans ◆

100% Vegetable Juice Low Sodium 00067 48/ 5.5 oz Cans ◆

100% Vegetable Juice Spicy Hot 00004 48/ 5.5 oz Cans ◆

Vegetable Juice (6 Pack) 17412 24/ 5.5 oz Cans ◆

100% Vegetable Juice 15316 24/ 11.5 oz Cans ◆

Vegetable Juice (6 Pack) 15319 24/ 11.5 oz Cans ◆

100% Vegetable Juice Spicy Hot 04285 24/ 11.5 oz Cans ◆

100% Vegetable Juice Low Sodium 17086 24/ 11.5 oz Cans ◆

100% Vegetable Juice 13804 12/ 12 oz PET ◆

100% Vegetable Juice Spicy Hot 13802 12/ 12 oz PET ◆

100% Vegetable Juice 13803 24/ 12 oz PET ◆

100% Vegetable Juice 18954 8/ 32 oz PET ▲

100% Vegetable Juice 00336 12/ 46 oz Cans ▲

100% Vegetable Juice 20808 6/ 46 oz PET ▲

100% Vegetable Juice Low Sodium 20616 6/ 46 oz PET ▲

100% Vegetable Juice Spicy Hot 20611 6/ 46 oz PET ▲

100% Vegetable Juice Spicy Hot Low Sodium 20807 6/ 46 oz PET ▲

100% Vegetable Juice with Vitamins A,C,E 20612 6/ 46 oz PET ▲

100% Vegetable Juice with Fiber 20614 6/ 46 oz PET ▲

Bloody Mary Mix 20655 6/ 46 oz PET ▲

100% Vegetable Juice 16432 8/ 64 oz PET ▲

CAMPBELL’S® TOMATO JUICE PRODUCT CODE CASE PACK

Tomato Juice (6 Pack) 00007 48/ 5.5 oz Cans ◆

Tomato Juice 01293 24/ 11.5 oz Cans ◆

Tomato Juice (6 Pack) 04029 24/ 11.5 oz Cans ◆

Tomato Juice 18953 8/ 32 oz PET ▲

Tomato Juice 00366 12/ 46 oz Cans ▲

New! Tomato Juice 21248 6/ 46 oz PET ▲

Tomato Juice 16434 8/ 64 oz PET ▲

Tomato Juice Low Sodium 16435 8/ 64 oz PET ▲

V8 SPLASH® PRODUCT CODE CASE PACK

Berry Blend 12807 24/ 11.5 oz Cans ◆

Strawberry Kiwi 12720 24/ 11.5 oz Cans ◆

Tropical Blend 12719 24/ 11.5 oz Cans ◆

Berry Blend 14653 12/ 16 oz PET ◆

Tropical Blend 14654 12/ 16 oz PET ◆

Strawberry Kiwi 14655 12/ 16 oz PET ◆

Fruit Medley 14663 12/ 16 oz PET ◆

Variety Pack 14656 12/ 16 oz PET ◆

Berry Blend 12711 8/ 64 oz PET ▲

Diet Berry Blend 14412 8/ 64 oz PET ▲

Diet Tropical 14426 8/ 64 oz PET ▲

Fruit Medley 13062 8/ 64 oz PET ▲

Strawberry Kiwi 12773 8/ 64 oz PET ▲

Tropical Blend 12573 8/ 64 oz PET ▲

V8® VEGGIE BLENDS PRODUCT CODE CASE PACK

Healthy Greens – Lower Sugar 21796 12/ 12 oz PET ◆

Pomegranate Blueberry – 100% Juice (6 Pack) 18867 24/ 8 oz Cans ◆

Strawberry Banana – 100% Juice (6 Pack) 18866 24/ 8 oz Cans ◆

Strawberry Banana – 100% Juice 15855 12/ 12 oz PET ◆

Pomegranate Blueberry – 100% Juice 16982 12/ 12 oz PET ◆

Açai Mixed Berry – 100% Juice 20249 6/ 46 oz PET ▲

Light Strawberry Banana – 100% Juice 20254 6/ 46 oz PET ▲

Light Peach Mango – 100% Juice 20252 6/ 46 oz PET ▲

Peach Mango – 100% Juice 20244 6/ 46 oz PET ▲

Pomegranate Blueberry – 100% Juice 20245 6/ 46 oz PET ▲

Strawberry Banana – 100% Juice 20191 6/ 46 oz PET ▲

V8® +ENERGY PRODUCT CODE CASE PACK

Peach Mango – 8 oz (6 Pack) 19625 24/ 8 oz Cans ◆

Peach Mango – 8 oz 19620 24/ 8 oz Cans ◆

Pomegranate Blueberry – 8 oz (6 Pack) 19624 24/ 8 oz Cans ◆

Pomegranate Blueberry – 8 oz 19621 24/ 8 oz Cans ◆

Blackberry Cranberry – 12 oz Sparkling 22806 12/ 12 oz Cans ◆

Orange Pineapple – 12 oz Sparkling 22808 12/ 12 oz Cans ◆

White Grape Raspberry – 12 oz Sparkling 22807 12/ 12 oz Cans ◆

prOduct lisT

GF VG V

GF VG V

GF VG V

GF VG V

GF VG V

GF VG V

Gluten Free Vegan Vegetarian ◆ Front of House ▲ Back of House

CaMpBell’s® v8® FOodserviCe tOols

Visit CampbellsFoodService.com for these resources:

• Product specification sheets

• Product nutrition and ingredients

• Recipes and culinary ideas to use V8® beverages as an ingredient

Use CampbellSmart.com to instantly view our product guide and pinpoint the product information you need. View V8® beverages by segment, menu application or even dietary needs — all you need to know in one easy-to-use resource.

Our V8® Menu Maker makes it easy to bring vegetable nutrition to your menu in dozens of delicious ways. The V8® Menu Maker provides a variety of on-trend, authentic recipes to help you diversify your menu with inspiration from your pantry and your partner, Campbell’s Foodservice.

POS and POP material to drive beverage programs:

• Static clings

• Shelf danglers

• Posters

• Frequency cards

MerchAndising toOls campBellsFoodservice.cOM

campBellsMart.cOM

v8® MeNU Maker

STarT iT up WiTh V8®

Mexican ShriMp cOckTaILThis shareable app is made with cooked shrimp, V8® 100% Vegetable Juice or V8® Spicy Hot Low Sodium Vegetable Juice and your choice of add-ins.

black anD WhiTe bean SaLad Made with onion, green pepper, corn and V8® 100% Vegetable Juice, this delicious bean salsa is perfect for lettuce cups or paired with toast.

cOckTaIL MeaTbAllS WiTh pineappleThe perfect blend of savory and sweetness. V8® 100% Vegetable Juice brings out the heartiness of the ground beef while pineapples add a whole new dimension to the finished flavor.

Mexican ShrimpCocktail

12

COCKTAILS &MOCKTAILS

STARTERS SOUPS, STEWS& CHILIS

SAUCES &MARINADES

ENTRÉES

The Recipe guide

menu Maker

Use our branded equipment to create a better-for-you beverage destination:

• Perfect for permanent display of nutritious on-the-go beverages from the V8® portfolio

• Encourage consumers to grab a beverage with their snack or food purchase to increase check averages and capitalize on impulse purchases

• Drive incremental sales by strategically positioning equipment units in high-traffic areas during all day parts

• Easy-maintenance, no-hassle one-piece equipment; manual fill

Beverage BranDed eQuiPMeNT

V8® branded beverage products should be merchandised in open air coolers or other available refrigeration alongside other nutritious beverage alternatives.

shelF set recoMMendAtiOns

Learn more about the Campbell’s® V8® beverage portfolio at CampbellsFoodservice.com

Operators interested in V8® branded equipment and POS may call Campbell’s Foodservice customer service at 1-800-879-7687

Campbell’s Foodservice has a portfolio of products in the formats and price points you need. With additional hard-working brands like Campbell’s®, Swanson®, Pepperidge Farm®,Prego®, Pace®, and SpaghettiOs®, Campbell’s Foodservice is your perfect partner.

Barrel cooler detail

Countertop cooler details

neW desigN options AvailAble focused on V8® +energY

our prOMise TO yOu Campbell’s Foodservice is here to serve you in your mission to delight guests, because we believe real food matters for life’s moments. It’s why we’re committed to serving products your guests trust, and why we’re always innovating to make sure we deliver not just on the needs of today, but those of tomorrow as well.

MaDe TO serve™We began serving people nearly 150 years ago, when we were founded on a mission to bring good nutritious food to the many. We’re still committed to that mission today.

careFully crafted foOdsWe’re committed to bringing carefully crafted foods to more people. It’s why we build our recipes from scratch, adding ingredients one by one and leaving no room for anything unnecessary.

our partNershiP with yOuWe partner with and listen to our customers in order to offer the best assistance through attentive customer service, category

expertise, culinary support and more.

Where v8® fiTs iN Give your patrons wining options they can feel good about. V8® provides vegetable nutrition, great taste and refreshment for any moment of the day.

MOMeNTs oF consUmpTion

V8® +Energy On-the-go breakfast

V8® Veggie Blends Routine sips away from home

V8® Veggie Blends Routine sips away from home

V8® +Energy Routine sips away from home/ personal boost

V8® Veggie Blends Routine sips away from home

V8® +Energy Routine sips away from home/ personal boost

V8® +Energy Routine sips away from home/ personal boost

V8® +Energy Routine sips away from home/ personal boost

V8® +Energy On-the-go breakfast

V8® Vegetable Juice Routine sips away from home

V8® Veggie Blends Routine sips away from home

V8® Veggie Blends Routine sips away from home

V8® Veggie Blends Routine sips away from home

V8® +Energy On-the-go breakfast

V8® Vegetable Juice Routine sips away from home

V8® Vegetable Juice Routine sips away from home (leverage routine sips in-home behavior)

V8® Veggie Blends On-the-go breakfast

COLLEGE & UNIVERSITY (VENDING & CAFÉ)

BUSINESS & INDUSTRY (VENDING & CAFÉ)

LODGING

K-12 (VENDING & CAFÉ)

Breakfast AM Snack Lunch PM Snack

V8® Vegetable Juice Routine sips away from home

HEALTHCARE/RETAIL

©2016 CSC Brands LP FSJ-0433 RCP-182559 4/16©2018 CSC Brands LP FSB-V8MM-F18 MCP-02232018 2/18