Betteridge Jewelers Engagement Ring Book

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Transcript of Betteridge Jewelers Engagement Ring Book

  • Handcraf ted Engagement Rings Since 1897

  • Now & ForeverWe consider it our privilege and duty to learn from over a century of Betteridge craftsmen.

    This wealth of experience enables us to create the most beautiful and durable engagement rings in the world.

    Our jewelers have witnessed firsthand the strengths and weaknesses of every ring design and understand what gives a ring enduring style and comfort.

    It is our dedication to the creation of lasting beauty that makes each Betteridge ring truly unique.

    Selecting an engagement ring is an extremely personal choice that should be driven by a complete understanding of your options and opportunities. Read on and well take the guesswork out of finding the perfect ring...

    Terry Betteridge F I F T H G E N E R AT I O N J E W E L E R A N D O W N E R O F B E T T E R I D G E

  • Education

    Diamond ShapesThe 4 Cs of Diamond Quality

    Diamond CertificationThe Betteridge Difference

  • To create your perfect engagement ring, you should introduce yourself to the broad variety of diamond shapes available.Diamond cutting styles vary widely, so you need to determine which shape is right for you.

    4 | Diamond Shapes

    Round Brilliant AsscherEmerald Cushion

  • | 5

    Although the majority of engagement rings feature round brilliant cuts, many of the most distinctive and elegant rings are built with emerald, asscher and cushion-cuts, as well as other fancy-shaped diamonds.

    Oval PearMarquise Heart

  • 6 | The 4 Cs of Diamond Quality: Color

    A diamonds color grade actually refers to its lack of color. Diamonds with little or no color receive higher color grades.

    D-COLOR CUSHION-CUT DIAMOND

    Color is the most important characteristic to consider when selecting a diamond, because particularly with larger diamonds, its the first thing that people notice.

    - T E R R Y B E T T E R I D G E -

  • | 7

    COLORLESS NEAR COLORLESS NOTICEABLE COLOR

    D - F G - J K - Z

    D

    E - F

    G - H

    I - J

    K - Z

    Highest color grade. Extremely rare.

    While colorless to the unaided eye, minute traces of color can only be detected by an expert gemologist.

    Color is only detectable if the diamond is compared to another diamond of a rarer color grade.

    Color is barely noticeable as a slightly warm tone.

    Betteridge does not recommend purchasing K-Z color grade diamonds for your engagement ring.

    Color Grades

  • 8 | The 4 Cs of Diamond Quality: Clarity

    Most diamonds have minor imperfections, whether internal inclusions or external blemishes. Diamonds with fewer, or smaller, imperfections receive better clarity grades.

    We dont sell diamonds with visible imperfections. Although it might be microscopic in a diamond, it grows in the mind.

    - W I N B E T T E R I D G E -

    FLAWLESS EMERALD-CUT DIAMOND

  • | 9

    NO VISIBLE IMPERFECTIONS BARELY NOTICEABLE IMPERFECTIONS OBVIOUS IMPERFECTIONS

    FL,IF VVS1, VVS2, VS1, VS2, SI1, SI2 I1, I2, I3

    FL

    IF

    VVS1, VVS2

    VS1, VS2

    SI1, SI2

    I1, I2, I3

    Flawless

    Internally Flawless

    Very Very Slightly Included

    Very Slightly Included

    Slightly Included

    Included

    No internal or external imperfections. Extremely rare.

    No internal imperfections. Very rare.

    Difficult to see imperfections under 10x magnification.

    Imperfections are imperceptible to the unaided eye.

    Imperfections are easy to see under 10x magnification and may be visible to the unaided eye.

    Betteridge does not recommend purchasing I-clarity grade diamonds for your engagement ring.

    Clarity Grades

  • A diamond's cut grade is an objective measure of its brilliance. A poorly proportioned diamond allows light to escape through the bottom or sides of the crystal. The finer the cut, the more light is returned to the wearer

    through the top of the gemstone.

    10 | The 4 Cs of Diamond Quality: Cut

    IDEAL ROUND BRILLIANT CUT DIAMOND

    Although its often the most overlooked of diamond qualities, no other characteristic has a greater influence on a diamonds sparkle than its cut.

    - B R O O K E B E T T E R I D G E -

  • | 11

    TOO SHALLOW IDEAL TOO DEEP

    Excellent

    Very Good

    Good

    Fair

    Poor

    Reflects the vast majority of light. Symmetrical pattern of light and dark areas.

    Reflects the majority of light that enters. May be slightly darker in center or towards edges than an excellent cut.

    Reflects much of the light that enters. Somewhat asymmetrical pattern of light and dark areas.

    Noticeably less brilliant than better cut grades. Obvious dark patches in the center and towards the edges.

    Betteridge does not recommend purchasing poor cut grade diamonds for your engagement ring.

    Cut Grades for Round Briliants

  • A carat is a measure of the weight of a diamond. All else being equal, the price per carat increases with carat weight.

    12 | The 4 Cs of Diamond Quality: Carat Weight

    2.01 CARAT OVAL-CUT DIAMOND

    Diamond price per carat does not increase linearly; it tends to jump following whole number carat sizes. For instance, the price per carat of a 0.98 carat diamond may be substantially less than that of a similar

    quality 1.02 carat diamond. If you want to maximize the size of your diamond on a budget, then look for carat sizes that are just below milestone weights.

    - T E R R Y B E T T E R I D G E -

  • | 13

    1 CARAT 2 CARAT 3 CARAT 4 CARAT 5 CARAT

    5.5 x 5.5mm 6.9 x 6.9mm 8.1 x 8.1mm 9.0 x 9.0mm 9.6 x 9.6mm

    A S S C H E R

    1 CARAT 2 CARAT 3 CARAT 4 CARAT 5 CARAT

    6.5mm 8.2mm 9.6mm 10.6mm 11.4mm

    R O U N D B R I L L I A N T

    1 CARAT 2 CARAT 3 CARAT 4 CARAT 5 CARAT

    6.1 x 4.8mm 7.6 x 6.1mm 9.3 x 7.4mm 10.5 x 8.4mm 11.0 x 8.8mm

    E M E R A L D

    1 CARAT 2 CARAT 3 CARAT 4 CARAT 5 CARAT

    5.9 x 5.1mm 7.9 x 6.9mm 9.0 x 7.8mm 9.8 x 8.5mm 10.3 x 8.9mm

    C U S H I O N

    * D I A M E T E R A N D D I M E N S I O N S A R E A P P R O X I M A T E

  • Before you select a diamond, you should receive a copy of its grading report as verification that it has undergone an unbiased examination by a trained gemologist.

    This report will include an analysis of a diamonds color, clarity, polish and symmetry.

    14 | Diamond Certification

    5.24 CARAT EMERALD-CUT DIAMOND (D-COLOR, VS1-CLARITY)

    The Gemological Institute of America (GIA) produces the most respected grading reports in the industry today. Alternate reports, for instance, by the AGSL or EGL may grade diamonds to less strict standards than the GIA does.

    - W I N B E T T E R I D G E -

  • | 15

  • We handcraft all of our engagement rings. Unlike most of the jewelry industry that simply manipulates pre-made mountings, we make customized settings for each ring to maximize the beauty of your diamond

    and make certain it is completely secure.

    16 | The Betteridge Difference

    We only use the finest materials and engineer each ring to survive the joys and trials of marriage.

    - T E R R Y B E T T E R I D G E -

  • | 17

    Our Standards

    We do not use diamonds with strong fluorescence, which alters the look of the diamond depending on the lighting.

    We manufacture rings in platinum and 18k yellow gold; white gold wears poorly, and we avoid it.

    Our mountings are forged, not cast. This gives each setting inherent strength.

    Q u a l i t y S t a n d a r d S

    Color

    Clarity

    Cut

    Betteridge Quality

    D, E, F, G, H

    FL, IF, VVS1, VVS2, VS1, VS2, SI1, SI2

    Excellent, Very Good, Good

    Not Used in Betteridge Rings

    I - Z

    I1, I2, I3

    Fair, Poor

    Characteristics

  • Our Favorite Engagement Rings

    Round BrilliantEmeraldAsscherCushion

    Fancy Shapes & Colored Stones

  • 20 | Round Brilliant

    The round brilliant is the most popular and well-researched diamond cut. Using advanced mathematics, diamond cutters have optimized the number and placement of the round brilliants facets to disperse the maximum amount of light.

    When evaluating round brilliants, cut and color tend to be the most important diamond qualities, while size, color and purity ultimately determine pricing.

  • | 21

    Round bRilliant cut diamond engagement Rings featuRing, fRom left, thRee-stone setting, tapeRed baguette-cut sides, pav-set diamond band,

    solitaiRe setting and vintage-style diamond suRRound with bead-set diamond band

  • 22 | Emerald

    Emerald-cuts are characterized by rectangular facets that run parallel along the length and width of the diamond, creating the iconic step-cut. This shape tends to be preferred by those who favor classic jewelry styles.

    Emerald-cuts often have a more reserved appearance than round brilliant cuts, accentuating the clarity, or purity, of the diamond, as opposed to its brilliance.

  • | 23

    emeRald-cut diamond engagement Rings featuRing, fRom left, solitaiRe setting, half moon-shaped sides, thRee-stone setting,

    tapeRed baguette-cut sides and east/west setting with pav-set diamond band

  • 24 | Asscher

    Developed in 1902, the asscher-cut is an elegant variation on the classic emerald shape. For those who prefer a more vintage style, an asscher-cut diamond reinforces a historic tradition of beauty.

    Color and clarity are critical when selecting an asscher-cut. Poor color tends to be visible in the corners of the diamond, and the asscher-cuts large table, or topmost facet, accentuates inter