Better Corporate Blogging
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Transcript of Better Corporate Blogging
![Page 1: Better Corporate Blogging](https://reader033.fdocuments.in/reader033/viewer/2022051209/547c3b53b4af9fc3158b50ac/html5/thumbnails/1.jpg)
@JasonKeath #Likeable
Better Corporate BLOGGING
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ABOUT
SocialFresh.com / InvestInSocial.com
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#Likeable Share the awesome
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1. Why Blog? 2. Writing 3. Headlines 4. Action Items Q&A
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WHY BLOG?
1/4
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When your content helps someone, it puts them on your team.
via @JASONKEATH
#Likeable
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The longer you keep Fans reading the more likely they will convert.
via @JASONKEATH
#Likeable
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WHY BLOG? CORE QUESTIONS 1. Who do I want to help? 2. How can I be helpful? 3. What do I want the blog
to accomplish?
ANSWERS 1. Audience 2. Content 3. Action
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Deciding On The Key Action Drives EVERYTHING
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1. Thought leadership 2. Product sales 3. Sales leads 4. New clients
Examples of Goals
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1. Subscribe 2. Buy a product or service 3. Complete a sales lead form 4. Return to the site 5. Continue to the next page 6. Sign up as a member
Examples of Actions
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WRITING
2/4
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Your headline leads to content leads to content leads to ACTION.
via @JASONKEATH
#Likeable
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4 Example Post Types
1. Opinion 2. How To’s 3. Lists 4. Research
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6 Writing Tips
1. Be aware of word count 2. Do not waiver 3. Be overly useful 4. Write with passion 5. Make your posts easy to scan 6. Spend time on headlines
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HEADLINES
3/4
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Your headline is your elevator pitch.
via @JASONKEATH
#Likeable
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The 4U Headline Approach
1. Useful 2. Urgent 3. Unique 4. Ultra Specific
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I think I get it. But do you have any examples?
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Rumors that Microso= May Buy Yahoo, but No ConfirmaEon Yet
Microsoft Buying Yahoo?
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Idol Finale RaEngs Well Up From Last Year's RaEngs
Idol Ups Finale Viewership By 5 Million
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Help Us Help You Write Your A Cover LeOer For YOUR Job Search
How To Write A Killer Cover Le?er That Gets You Hired
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How To Write Great Headlines
The Cheater's Guide To WriDng Great Headlines
7 Secrets From Headline WriDng Experts
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CALLS TO ACTION
4/4
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Your Blog is a LANDING PAGE
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Make a clear ask & OFFER VALUE
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Calls To Action
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Your blog exists to make your readers look cool.
via @JASONKEATH
#Likeable
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BRAND EXAMPLES • Seomoz • Kissmetrics • Hubspot • Wildfireapp
TRAINING • Problogger • Copyblogger • ChrisBrogan.com • SocialFresh.com
Continued Reading
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THANK YOU
SocialFresh.com/Newsletter