Beth Springer EVP , International & Natural Personal Care The Clorox Company
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Transcript of Beth Springer EVP , International & Natural Personal Care The Clorox Company
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Beth Springer EVP ,International & Natural Personal CareThe Clorox Company
Lyne BrownVice President Sales, Cleaning Division The Clorox Company
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The Future Started YesterdayStrategic Planning for the 21st Century
An Interactive Dialog
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1913 Founded as an industrial bleach company
1928 Went public
1957 Acquired by Procter & Gamble
1969 Independent again, still making only liquid bleach
Clorox Then:
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Clorox Now:Sales of $5.3 Billion
8300 employees
20% outside USA
SIX R&D facilities
Traded on NYSE
Manufacture products in 25 countries
More than two dozen plants in the USA
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Leading Consumer Brands
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Strategy Fundamentals are Unchanged
Answers Key Questions
What is our Purpose?
What is the Definition of Winning?
Where do we Compete?
How do we Win?
How Should we Configure?
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Strategy Fundamentals are Unchanged
1) Answers Key Questions
2) Outside / In
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Strategy Fundamentals are Unchanged
1) Answers Key Questions
2) Outside / In
3) Long term horizon
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Strategy Fundamentals are Unchanged
1) Define winning
2) Outside / In
3) Long term horizon
4) Simplify complexity
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Strategy Fundamentals are Unchanged
1) Define winning
2) Outside / In
3) Long term horizon
4) Simplify complexity
5) Conscious and distinctive choices
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Strategy Fundamentals are Unchanged
1) Define winning
2) Outside / In
3) Long term horizon
4) Simplify complexity
5) Conscious and distinctive choices
6) Actionable
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Strategy Fundamentals are Unchanged
1) Answer Key Questions
2) Outside / In
3) Long term horizon
4) Simplify complexity
5) Conscious and distinctive choices
6) Actionable
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Strategy in the 21st Century
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Strategy in the 21st Century
Some of our Thoughts Coming into the Dialog
• “Strategic Planning” is an oxymoron
• Connections are tighter inside the company
• Connections outside the company are more common and often critical
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