Beta Alpha Psi Presentation at the University of Utah
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What is a Profession ?
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Transcript of Beta Alpha Psi Presentation at the University of Utah
What is a Profession?
Why Does it Matter?
CPAs– first among financial professionals
2%
5%
7%
4%
11%
10%
7%
15%
22%
13%
15%
21%
21%
19%
34%
1%
0%20%40%60%80%100%
% Negative perception
Overall evaluation of professionals among BDMs
Physicians
Certified Public Accountants (CPAs)
Chief Financial Officers (CFOs)
Chief Executive Officers (CEOs)
Tax advisors
Auditors
Financial planners
Accountants who are not CPAs
Management consultants
Attorneys
Commercial bankers
Insurance agents
Investment bankers
Mortgage brokers
Stock brokers
Hedge fund managers
64%
52%
46%
45%
34%
32%
30%
27%
24%
22%
19%
17%
17%
15%
15%
10%
0% 20% 40% 60% 80% 100%
% Positive perception
No significant differences in positive perceptions from 2011.
Source: Applied Research & Consulting, LLC
CPA evaluation holds steady over time
Source: Applied Research & Consulting, LLC
52%
32%
27%
52%
28%
24%
48%
23%
24%
0% 20% 40% 60% 80% 100%
CertifiedPublic
Accountants(CPAs)
Auditors
Accountantswho are not
CPAs
% Positive evaluation (top 3 box)
2013 BDM2011 BDM2008 BDM
Overall evaluation of professionals among BDMs
40%
17%
17%
47%
21%
21%
41%
13%
15%
0% 20% 40% 60% 80% 100%
CertifiedPublic
Accountants(CPAs)
Auditors
Accountantswho are not
CPAs
% Positive evaluation (top 3 box)
2013 INV2011 INV2008 INV
Overall evaluation of professionals among Investors
But Why Does it Matter?
How Much do New CPAs Get Paid?
Starting Staff Senior Manager -
20,000
40,000
60,000
80,000
100,000
120,000
PublicIndustry
How much do experienced
CPAs get paid?
CPA Firm Partners - $349K to $492K
A Tale of Two Cities
Controller in Industry$83K to $153K
Why Associations Make a Difference
Meet Jeremy Pierce . . .
Professional Services: Day in the Life
Benefits
CPA review course discounts and scholarship opportunities
uacpa.org/studentresources
Benefits
Student Newsletter
BenefitsChapter Meetings (FREE Lunch/Breakfast)
Rub shoulders with future co-workers
Find Your Fit
Find Your Fit results
CPA Exam Aid
Questions? [email protected]
Let’s ConnectDan Griffiths is the Director of Advisory Services at Tanner, a CPA firm based in Salt Lake City. He provides strategic and business planning, business coaching, and leadership development. Contact Dan at: [email protected] Or connect with him on LinkedIn: www.linkedin.com/in/dangriffithscpa
Braden Thompson is the Membership Development Coordinator at the Utah Association of CPAs. He specializes in marketing and communication. Contact Braden at: [email protected] or connect with him on LinkedIn: www.linkedin.com/in/bradensthompson
