Best Practices in Online Communication
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Transcript of Best Practices in Online Communication
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“I am convinced and I think our Board will agree that our new relationship with Riot Sports Marketing has allowed us in our most recent Gala & Benefit on the Intrepid on May 13th to double our attendance and donations to the Beat the Streets-New York City program.”
Al BevilacquaBeat the StreetsFormer state chairman, New York USA Wrestling
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Building Our Brand and Telling Our Story
Best Practices in Online Communication
•Goals•Actions•Solutions
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Club to do list
-Update website
-Promote club
-Raise money
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Club to do list
-Update website
-Promote club
-Raise money
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What are your goals?
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Your Actions... what you're doing now
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My Experiment
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•Jake Herbert Wins Silver Medal
•State Membership Meeting Saturday
•Spring Tourn. Schedule Released
•Last Chance to Qualify for Fargo
•National Team Finishes 5th!
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Solution...
• If it is time efficient, it gets done.
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“Time is the enemy of all volunteers….there is not enough time to do everything and being a former state chairman for New York State I am acutely aware of the commitment of time it requires.”
Al Bevilacquaformer state chairman, New York
Solution...
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Solution...
• If it is time efficient, it gets done.
•Reduce outcome to effort ratio.
•Easy to implement best practices.
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Technology
45-54 year olds spend more time online than any
other age group*
Source: http://www.onlinemarketing-trends.com/2011/02/average-time-spent-online-per-us.html
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Technology
93% Of adult US internet users are on
Facebook*
source: BlogHer, April 2011
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Technology
1 in 4 minutes online is spent on a social networking site*
*source: Neilson “22% of the time spent online is attributed to social networking sites.”
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Technology
92% Of US adults use email*
source: Pew Internet and American Life Project data
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The Solution
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How to get started...
1.Create an account 2.Contact me (confirm your official state association)
3.Email your content