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Harel Ifhar

AWS Israel Country Manager

Welcome

The Best of re:Invent

18.11.2015

Ran Tessler

AWS Solution Architecture Manager

AWS re:Invent 2015 | October 5-9 | Las Vegas

5 Days Event

Over 19,000 attendees

Over 2,500 Bootcamp attendees

269 Sessions

422 Partners

Today’s Structure08:30 – 09:30 Breakfast, Registration and Meet the Solutions Architects

09:30 – 10:00 Keynote– Harel Ifhar, AWS Israel Country Manager

Ran Tessler – AWS Solution Architecture Manager

10:00 – 12:00 Stream, Analyze and Visualize Large Amount of Data

12:00 – 13:15 Lunch and Meet the Solutions Architects

13:15 – 14:45 Agile Development and Operations

14:45 – 15:15 Coffee Break and Meet the Solutions Architects

15:15 – 17:00 Effectively Manage your AWS Resources

3 Use Cases10:00 – 12:00 Stream, Analyze and Visualize Large Amount of Data

Amazon QuickSight

Amazon Kinesis Streams, Firehouse, Agent and Analytics

Amazon S3 – IA, Object lifecycle management, AWS Snowball

Amazon Elasticsearch Service

13:15 – 14:45 Agile Development and Operations Amazon Mobile Hub

Amazon Lambda and API Gateway

Amazon WAF

Amazon IOT

15:15 – 17:00 Effectively Manage your AWS ResourcesControlling Access to your Resources - IAM best practices

Easily Govern and Audit your AWS Resources

AWS Business AWS Technical Roles

Come Talk with Us

Come Talk with Our Partners

Training and Certification

Training course Training objective Dates

Architecting on AWS

(3 Days)

Make architectural decisions based on AWS

recommended principles and best practices

21-23/12

Advanced Architecting on AWS

(3 Days)

Build complex solutions which incorporate data

services, governance, and security on AWS

27-29/12

Registered seats

per customer

% Discount

1 10%

2 15%

3 20%

4 or more 25%

• Target Audience: Solution architects, Solution Design Engineers, IT professionals.

• Delivered by: John Bryce academy

• Promotion details: Registered customers will receive promotion discount as follows:

2008 2009 2010 2011 2012 2013 20152014

“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

Over 1 Million Active Customers

Increased 95% YoY(Q2 2014 vs Q2 2015)

2014 Q2 2014 Q3 2014 Q4 2015 Q1

Amazon EC2 Instance Usage

2014 Q2 2015 Q2

2012 2013 2014 2015

Increased 127% YoY

(Q2 2014 vs Q2 2015)

A $1B Annual Revenue Run-rate Business

Database Services Usage

AWS Rapid Pace of Innovation

2011

82

159

2012

280

2013

516

2014

AWS has launched a total of 559 new features and/or services to -

date* in 2015, for a total of 1,773 new features and/or services

since inception in 2006.

* As of 30 Oct 15

AWS History of Innovation

2009

Amazon RDS

Amazon VPC

AWS Auto Scaling

AWS Elastic Load

Balancing

2010

Amazon SNS

AWS Identity

& Access

Management

Amazon

Route 53

2011

Amazon

ElastiCache

Amazon SES

AWS

CloudFormation

AWS Direct

Connect

AWS Elastic

Beanstalk

GovCloud

2012

Amazon SWF

Amazon

Redshift

Amazon

Glacier

Amazon

Dynamo DB

Amazon

CloudSearch

AWS Storage

Gateway

AWS Data

Pipeline

2013

Amazon

CloudTrail

Amazon

CloudHSM

Amazon

WorkSpaces

Amazon

Kinesis

Amazon Elastic

Transcoder

Amazon

AppStream

AWS OpsWorks

2014

AWS KMS

Amazon Config

Amazon Cognito

Amazon Mobile

Analytics

Amazon EC2

Container Service

Amazon RDS for

Aurora

Amazon Lambda

Amazon WorkDocs

AWS Directory

Service

AWS CodeCommit

AWS CodePipeline

2015

Amazon EFS

Amazon API Gateway

Amazon WorkMail

Amazon Machine

Learning

AWS Device Farm

AWS WAF

Amazon

Elasticsearch Service

Amazon QuickSight

AWS Import/Export

Snowball

Amazon Kinesis Firehose

Amazon RDS for MariaDB

Amazon Inspector

AWS Database Migration

Service

AWS IoT

Amazon EC2 Container

Registry

Amazon Kinesis Analytics

AWS Mobile Hub

* As of 30 Oct 15

AWS EMR

Amazon CloudWatch

Amazon FPS AWS Import/Export

Trusted AdvisorAWS Service Catalog

AWS CodeDeploy

Amazon CloudWatch Logs

AWS has been continually expanding its services

to support virtually any cloud workload, and it

now has more than 60 services that range from

compute, storage, networking, database,

analytics, application services, deployment,

management and Mobile.

Startup Customers

Meerkat

Enterprise Customers

Public Sector Customers

System Integrators

ISV Partners

Solutions

Solutions

The Cloud Removes

Constraints

Build the Applications

We Have Always Wanted

Build Applications

the Way We Have Always

Wanted to Build Them

Six Laws

Every Cloud Architect

Should Know

1 THE GESTALT PRINCIPLE

“The whole is greater than the sum of its parts.”

Big Data & Analytics

Amazon QuickSight

Amazon Elasticsearch Service

Amazon Kinesis Firehose

Amazon Kinesis Analytics

Migration Services

Amazon Snowball

AWS Database Migration Service

AWS Schema Conversion Tool

Security, Compliance & Governance

AWS WAF

AWS Config Rules

Amazon Inspector

Mobile & IoT

AWS Mobile Hub

AWS IoT

2 LUCAS CRITIQUE

“It is naïve to try to predict the effects of a

change entirely on the basis of

relationships observed in historical data,

especially highly aggregated historical

data.”

Past Present Fu tu re+ +

Streaming Data Processing

is Stil l Challenging…

Amazon Kinesis Analytics

Powerful SQL-based, time series analytics for streaming data

Available next year

3 GALL’S LAW

“A complex system that works is invariably found to have

evolved from a simple system that worked. A complex system

designed from scratch never works and cannot be patched up

to make it work. You have to start over with a working simple

system. ”

Virtual Machines Containers Functions

X1 Family

T2.nano

Amazon EC2 Container Registry

AZ Aware Service Scheduler

Integration with Docker Compose

ECS CLI

A W S L A M B D A

No Server is Easier to Manage

Than No Server

VPC Support Long-running Functions Scheduled Functions

Python for Lambda

4 LAW OF DEMETER

“Each unit should have only limited knowledge about other

units. Only talk to friends, don’t talk to strangers.”

Amazon Cognito

API Gateway

Lambda

Lambda

Lambda

MOBILE DEVICE MOBILE BACKENDDATA AND CONTENT

ANALYTICS

NOTIFICATIONS

S3DynamoDB RDS

Mobile Analytics

SNS

The Duality of Devices

How Can We Simplify the

Development of the Next

Generation of Mobile Apps?

3 Steps to App Nirvana With AWS Mobile Hub

1. CHOOSE & CONFIGURE FUNCTIONALITY

3 Steps to App Nirvana With AWS Mobile Hub

1. CHOOSE & CONFIGURE FUNCTIONALITY

2. DOWNLOAD SOURCE

3 Steps to App Nirvana With AWS Mobile Hub

1. CHOOSE & CONFIGURE FUNCTIONALITY

2. DOWNLOAD SOURCE

3. TEST & MONITOR

5 OCCAM’S RAZOR

“The one with the fewest assumptions

should be selected.”

6 REED’S LAW

“The utility of large networks scales

exponentially with the size of the

network.”

AWS IoT

Securely connect and manage devices, at any scale

Beta available today

Connect Billions

of Devices

Introducing AWS IoT

Devices

Connect Billions

of DevicesLightweight

Communication

Protocol

Introducing AWS IoT

Devices Network

Connect Billions

of DevicesLightweight

Communication

Protocol

X509 Certificates

Introducing AWS IoT

Devices Network Security

Connect Billions

of DevicesLightweight

Communication

Protocol

X509 Certificates DynamoDB,

Kinesis, and S3

Introducing AWS IoT

Devices Network Security Data Collection

1

Connect Billions

of DevicesLightweight

Communication

Protocol

X509 Certificates DynamoDB,

Kinesis, and S3

Trigger Lambda

Functions

Introducing AWS IoT

Devices Network Security Data Collection Smarts

1

Six Laws

Every Cloud Architect

Should Know

7 KREMBO’S LAW

G O B U I L D