Bess Auer: Blogging 101 #FLBlogCon13
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Transcript of Bess Auer: Blogging 101 #FLBlogCon13
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Blogging 101Bess Auer
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Bess Auer
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Bess AuerEducator, blogger, social media pro
![Page 4: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/4.jpg)
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
![Page 5: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/5.jpg)
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
![Page 6: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/6.jpg)
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
![Page 7: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/7.jpg)
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Wife and mom
![Page 8: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/8.jpg)
Web Log
bLog
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Web Log
bLog1997: Online diary
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Web Log
bLog1997: Online diary
2013: 100 million websites today
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No special coding language!
Pick a template and go!
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Header
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Header
Blog Posts
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Header
Blog Posts
Navigation
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Header
Blog Posts
Navigation
Widgets
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Header
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Header
Blog Posts
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Header
Blog Posts
Navigation
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Header
Blog Posts
Navigation
Widgets
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Header
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Header
Blog Posts
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Header
Blog Posts
Navigation
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Header
Blog Posts
Navigation
Widgets
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Header
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Header
Blog Posts
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Header
Blog Posts
Navigation
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Header
Blog Posts
Navigation
Widgets
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Header
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Header
Blog Posts
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Header
Blog Posts
Navigation
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Header
Blog Posts
Navigation
WidgetsWidgets
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How Do I Set Up a Blog?
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Wordpress.com
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Wordpress.com
Blogger.com
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Wordpress.com
Blogger.com
Tumblr.com
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Wordpress.com
Blogger.com
Tumblr.com
SquareSpace.com
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Provide hosting
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Provide hosting
Provide templates
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Provide hosting
Provide templates
Provide widgets
![Page 45: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/45.jpg)
Provide hosting
Provide templates
Provide widgets
Provide social media tie-ins
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Service-hosted vs. Self-hosted
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Service-hosted vs. Self-hosted
Free Costs money
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Service-hosted vs. Self-hosted
Free Costs money
Easy to do Requires know-how
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Service-hosted vs. Self-hosted
Free Costs money
Easy to do Requires know-how
Limited widgets Unlimited widgets
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Service-hosted vs. Self-hosted
Free Costs money
Easy to do Requires know-how
Limited widgets Unlimited widgets
Temporary space You own the space
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Service-hosted vs. Self-hosted
Free Costs money
Easy to do Requires know-how
Limited widgets Unlimited widgets
Temporary space You own the space
Limited customizations Unlimited customizations
![Page 52: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/52.jpg)
How Do I Do a Blog Post?
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5 Reasons You Should Blog!
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5 Reasons You Should Blog!
Being a blogger is not as daunting a task as you might think. There are several reasons you should...
![Page 61: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/61.jpg)
5 Reasons You Should Blog!
Being a blogger is not as daunting a task as you might think. There are several reasons you should...
![Page 62: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/62.jpg)
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blog,
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blog,
reasons to blog,
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blog,
reasons to blog,
why blog,
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blog,
reasons to blog,
why blog,
how to blog,
![Page 68: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/68.jpg)
5 Reasons You Should Blog!
Being a blogger is not as daunting a task as you might think. There are several reasons you should...
![Page 69: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/69.jpg)
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How Do I Create
Widgets?
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Just drag and drop!
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What are Pages?
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Important Pages to Consider:
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Important Pages to Consider:
About Page - About You or Your Blog
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Important Pages to Consider:
About Page - About You or Your Blog
Contact Info
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Important Pages to Consider:
About Page - About You or Your Blog
Contact Info
Disclosure policy
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Important Pages to Consider:
About Page - About You or Your Blog
Contact Info
Disclosure policy
PR Info
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Comments
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Askimet!
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Tips &Reminders
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Tips to Be Successful:
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Tips to Be Successful:
Get a graphic designer to design your header
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Tips to Be Successful:
Get a graphic designer to design your header
Fine-tune your elevator pitch
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Tips to Be Successful:
Get a graphic designer to design your header
Fine-tune your elevator pitch
Readers should know what to expect
![Page 98: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/98.jpg)
Tips to Be Successful:
Get a graphic designer to design your header
Fine-tune your elevator pitch
Readers should know what to expect
Repost across social media channels
![Page 99: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/99.jpg)
Reminders:
![Page 100: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/100.jpg)
Reminders:
What you post is public.
![Page 101: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/101.jpg)
Reminders:
What you post is public.
Double-check spelling and grammar.
![Page 102: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/102.jpg)
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
![Page 103: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/103.jpg)
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
Focus on positive messages.
![Page 104: Bess Auer: Blogging 101 #FLBlogCon13](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e5c68b4c905532d8b4bc9/html5/thumbnails/104.jpg)
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
Focus on positive messages.
Analyze what you post via the analytics.