Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
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Transcript of Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
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Using Offline Interactions to Increase Online Engagement
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One Question
(sort of)
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WHY? • Share Passion?• Broadcast Message?• Make Money?
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Who is Lou Mongello...
and why am I listening to him?
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How I Got Started
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Why Go Offline?
TextTO
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From Online to Offline
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Engage Your Audience
Fans = Friends = Loyalty = Evangelists
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Pursue Your Passionand Find Your Audience
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“The size of your audience doesn’t matter... What's important is that your audience is listening"
-Randy Pausch
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Be Everywhere
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Why Should YouBe Offline?
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Always Been Social
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Belong.
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How Go Offline
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Types
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Before Your Event
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Use Online toolsto create
Offline behavior
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During Your Event
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After Your Event
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Is it Worth It?
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Turn Relationshipsinto Revenue
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Monetize Your Audience
Content Donations Products
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Sponsors
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• Everywhere• Consistent• Connected• Authentic• Yourself!
BE
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