Berghs futureofwork
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Transcript of Berghs futureofwork
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@alelariu
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THE FUTURE OF WORKORhow the world has changed,what agencies can learn from it and how you should shape you future
SH USHESAYS |
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LOOKING OUTWARDS
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ADVERTISINGTO GO BACK INTO
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CHANGES(some of you maybe thinking these things already)
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1. COMPENSATION/PAYING PEOPLE SALARY VS REWARDS/EXPERIENCES
VS
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1.what if you agency
HELPED YOUR PERSONAL PROJECT AS PART OF YOUR SALARY?
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2. PARTNERSHIPS ONE VS TWENTY START-UPSYOURAGENCY
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2.what if you agency
PARTNERED WITH OR INVESTED IN A BUNCH OR START-UPS?
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3. STRUCTURE HIERARCHICAL VS FLAT
VS
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3. what if you agency
HAD NO CCO?
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4. CULTURE STAFF VS COMMUNITY
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4. what if you agency
WAS MORE LIKE A CLUB?
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5. RESULTS/GETING IT DONE PHYSICAL VS VIRTUAL
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5. what if you agency
CROWD-SOURCED SOME OF THE WORK?
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6. TOOLS PHYSICAL VS VIRTUAL
VS
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6. TOOLS PHYSICAL VS VIRTUAL
software before
sodtware after
what if your agency had no documentations and paperwork
my office is in my latptip, all my files are in the cloud, I use expensify for my expenses.
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6. what if you agency
WHAT IF YOUR WHOLE OFFICE WAS IN YOUR BAG?
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7. REVENUE/GETTING PAID RETAINER VS IP/RESULTS
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7. what if you agency
WAS PAID BY AN UPTAKE IN SALES?
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8. PROCESS (AGAIN) SLOW VS AGILE
VS
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8. what if you agency
HAD MORE MEETINGS LIKE THE ONES IN GOOLE LABS?
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9. LEADERSHIP FEAR VS NURTURING
bosswas a boss
boss is a leaderwho will build you up
what if your agency hired not based on ‘who is more like the CEO’
but on
‘who has the potential e the future CEO’
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9. what if you agency
HIRED PEOPLE NOT BASED ON “WHO’S MORE LIKE THE CEO” BUT RATHER“WHO HAS THE POTENTIAL TO BE THE NEXT CEO”?
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10. IDEAS BIG VS SMALL
VS
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10. what if you agency
EXECUTED IDEA THE IDEA THAT DIED?
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WHEN I STARTEDAN AGENCY I did this....
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HAD+STATS
WOMEN
%
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I decided to let
• people work when and where they want• with whomever they choose to• in non-linear reiterative process• for a flat organization without the ‘boss’• where profit is shared amongst everyone• with financial and non financial rewards• with the opportunity to negotiate their reward directly with the client• using one virtual tool• in a collaborative culture that nurtures them
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SH Uevolved collaboration to make ideas happen
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WHAT?3000 women, client put a brief up, they reply
www.everybodyshout.com
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CROWDSOURCING?nope. evolved collaboration
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WHAT MAKES US DIFFERENT
2 3SHESAYS SHOUT1WOMEN
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AM I RIGHT?but feedback has been great so farNO IDEA
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CHECKLISTnext time you go to workwhat kind of agency you want to work for and what kind of business you want to start
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1.SALARY VS REWARDS2.ONE PARTNER VS TWENTY START-UPS3.HIERARCHICAL VS FLAT4.STAFF VS COMMUNITY5.IN-HOUSE VS CROWDSOURCE6.PHYSICAL OR COULD TOOLS7.GET PAID VIA RETAINER OR IP8.SLOW VS AGILE9.FEAR VS NURTURE LEADERSHIP TYPE10.BIG VS SMALL IDEAS
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WHY?because we have changed