Talent Solutions - LinkedIn...Copenhagen Business School, Denmark Berghs School of Communication,...
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EMEA Talent Pool ReportsWhere you can find top talent and more
Talent Solutions
Table of Contents
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillsets, based on the skills and keywords listed in a member’s profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset, LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Job consideration data comes from the LinkedIn talent drivers survey of over 100,000 members.
Why Skill Sets Matter
Over 70% of LinkedIn members say that the skillsets they possess are an important part of their professional identity. Skillsets – more than job titles and functions – tell the story of the value professionals bring and the breadth of their experience. LinkedIn members have tens of thousands of skills on their profiles, covering a range of professional expertise from Microsoft Office to Rocket Science. Analyzing skillsets helps to learn: what specific groups of professionals look for in a job, what universities they attended, and what industries they work in, to effectively find and attract top talent within those groups.
About LinkedIn Talent Solutions
LinkedIn is the world's largest professional network with more than 259 million members in over 200 countries and territories. More than 20,000 companies — including 90 of the Fortune 100 — and thousands of recruiters, HR professionals and hiring managers use LinkedIn Talent Solutions' products and services to find, engage and hire top talent across the globe.
For more Talent Pool Reports: lnkd.in/TalentDemand
Brand Strategy & Management
Corporate Finance
Corporate Law
Ecology & Environmental Science
Java Development
Non-Profit, Fundraising, and Grant Making
Renewable and Sustainable Energy
Talent Pool ReportBrand Strategy & Management
EMEA2013
By The Numbers
140,642 LinkedIn members
18,670 recent grads have joined the workforce
58% of branding professionals are manager or above
1 in 8 changed jobs in the past 12 months
Branding professionals in the UK are 3x more likely to be contacted by a recruiter than those in Italy
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDEN GEMS
SATURATED
# of LinkedIn Members
Dem
and
Ind
exLe
ss D
eman
dM
ore
Dem
and
France
United Arab Emirates
Belgium
Italy
2,000 3,000 7,000 10,000 15,000 20,000 30,000 40,000 50,0001,500
Ireland
Pakistan
SwitzerlandUnited Kingdom
Denmark
Netherlands
South Africa
Germany
Sweden
4,000 5,000
Russian Federation
AdvertisingCorporate Identity
Creative Direction
Brand Management
Corporate Branding
Digital Marketing
Marketing Management
Brand DevelopmentMarketing Communications
Graphic DesignMarketing Strategy
Marketing
Brand Strategy & Management
What do branding professionals look for in a job?
What schools do recent graduates come from?
Most popular LinkedIn groups
�� Chartered Institute of Marketing, UK
�� University of South Africa�� University of the Arts
London, UK�� Copenhagen Business
School, Denmark�� Berghs School of
Communication, Sweden
�� Brunel University, UK�� The Manchester
Metropolitan University, UK�� The Open University�� Leeds Metropolitan
University�� Istituto Europeo di Design,
Italy
�� Future Trends�� Social Media Marketing�� Digital Marketing�� E-Marketing Association Network�� Creative Design Pros
Which industries employ branding professionals?
How can you connect with branding professionals?
1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com
33%
40%
43%
47%
47%
49%
51%
40%
36%
26%
38%
55%
42%
35%
A GOOD RELATIONSHIPWITH YOUR COLLEAGUES
A COMPANY WITH A LONG-TERM STRATEGIC VISION
ABILITY TO MAKEAN IMPACT
A PLACE I WOULD BEPROUD TO WORK
CHALLENGINGWORK
EXCELLENT COMPENSATION& BENEFITS
CULTURE THAT FITSMY PERSONALITY
EMEA AverageBrandingProfessionals33%
30%STRONG CAREERPATH
2.6% 3.5% 3.6% 4.9% 6.3%
15.3% 18.8%
45.0%
MA
NA
GEM
ENT
CO
NSU
LTIN
G
RET
AIL
FOO
D &
BEV
ERA
GES
CO
NSU
MER
GO
OD
S
PR A
ND
CO
MM
UN
ICA
TIO
NS
GR
APH
ICD
ESIG
N
DES
IGN
MA
RK
ETIN
G &
AD
VER
TISI
NG
50%
20%
10%
5%
2%
1%0%
Talent Pool ReportCorporate Finance
EMEA2013
By The Numbers
466,870 LinkedIn members
69,180 recent grads have joined the workforce
57% of corporate finance professionals are manager or above
1 in 9 changed jobs in the past 12 months
Corporate finance professionals in the UK are 3x more likely to be contacted by a recruiter than those in South Africa
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDEN GEMS
SATURATED
# of LinkedIn Members
Dem
and
Ind
exLe
ss D
eman
dM
ore
Dem
and
Ireland United Arab Emirates
Belgium
South Africa
10,000 15,000 20,000 30,000 40,000 50,000 70,000 100,0007,000
Russian Federation
Pakistan
Saudi Arabia
United Kingdom
Italy
France
Netherlands
Germany
Switzerland
Spain
Financial AccountingManagerial Finance
Corporate Finance
Internal Controls
Management
AccountingFinancial Reporting
Financial Analysis
FinanceRisk ManagementBusiness Strategy
Auditing
Corporate Finance
What do corporate finance professionals look for in a job?
What schools do recent graduates come from?
Most popular LinkedIn groups
�� University of South Africa�� Oxford Brookes University,
UK�� London Business School, UK�� Insead, France�� University of Karachi,
Pakistan�� University of Nairobi, Kenya
�� Copenhagen Business School, Denmark
�� Harvard Business School, US�� Nyenrode Business
University, Netherlands�� Vrije University Amsterdam,
Netherlands
�� Finance Club�� Finance Plus: Private Equity, Venture Capital and M&A News�� Chief Financial Officer (CFO) Network - The #1 Group for CFOs�� Big Four Accounting Consulting�� Private Equity and Venture Capital Groups
Which industries employ corporate finance professionals?
How can you connect with corporate finance professionals?
1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com
32%
32%
36%
39%
41%
47%
54%
30%
40%
38%
36%
35%
52%
42%
STRONG CAREER PATH
GOOD RELATIONSHIPWITH COLLEAGUES
A PLACE I WOULD BEPROUD TO WORK
A COMPANY WITH A LONG-TERM STRATEGIC VISION
CULTURE THAT FITSMY PERSONALITY
GOOD WORK/LIFE BALANCE
EXCELLENT COMPENSATION& BENEFITS
EMEA AverageCorporate FinanceProfessionals29%
31%STRONG EMPLOYEEDEVELOPMENT
3.6% 5.0% 5.1% 5.6%9.8%
18.5% 24.3% 28.1%
LAW
PRA
CTI
CE
IT &
SER
VIC
ES
INV
ESTM
ENT
BA
NK
ING
MA
NA
GEM
ENT
CO
NSU
LTIN
G
OIL
&EN
ERG
Y
BA
NK
ING
AC
CO
UN
TIN
G
FIN
AN
CIA
LSE
RV
ICES
50%
20%
10%
5%
2%
1%0%
Talent Pool ReportCorporate Law
EMEA2013
By The Numbers
63,760 LinkedIn members
11,690 recent grads have joined this talent pool
45% of corporate law professionals are manager or above
1 in 9 changed jobs in the past 12 months
Corporate law professionals in the UK are 2x more likely to be contacted by a recruiter than those in France
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDEN GEMS
SATURATED
# of LinkedIn Members
Dem
and
Ind
exLe
ss D
eman
dM
ore
Dem
and
Russian Federation
United Arab Emirates
Belgium South Africa
1,500 3,000 4,000 5,000 6,000 8,000 12,000 15,000800
SwitzerlandUnited Kingdom
Denmark
Ireland
Netherlands
Germany
Italy
2,0001,000 10,000
France
Spain
LitigationInternational LawIntellectual Property
Joint Ventures
Legal ResearchCorporate Governance
Commercial Litigation
Corporate LawDue Diligence
Dispute Resolution
Legal Advice
Mergers & Acquisitions
Corporate Law
What do corporate law professionals look for in a job?
What schools do recent graduates come from?
Most popular LinkedIn groups
�� BPP Law School, UK�� Law Society of Ireland�� Université Panthéon
Sorbonne, France�� Queen Mary University of
London, UK�� College of Law, UK�� King’s College London, UK
�� London School of Economics & Political Science, UK
�� University of Johannesburg, South Africa
�� Kenya School of Law�� University of the
Witwatersrand, South Africa
�� Corporate Lawyer Network�� Law Jobs Network - #1 Legal Careers Group�� E-Legal�� InHouse Legal�� Leadership for Lawyers
Which industries employ corporate law professionals?
How can you connect with corporate law professionals?
1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com
30%
39%
40%
42%
47%
48%
60%
36%
30%
35%
38%
40%
52%
42%
A COMPANY WITH A LONG-TERM STRATEGIC VISION
STRONG CAREERPATH
CULTURE THAT FITSMY PERSONALITY
A PLACE I WOULD BEPROUD TO WORK
A GOOD RELATIONSHIPWITH YOUR COLLEAGUES
GOOD WORK/LIFE BALANCE
EXCELLENT COMPENSATION& BENEFITS
EMEA AverageCorporate LawProfessionals19%
31%STRONG EMPLOYEEDEVELOPMENT
1.6% 1.6% 1.7%2.7%
4.9% 6.6%
33.1%47.8%
MA
NA
GEM
ENT
CO
NSU
LTIN
G
TELE
CO
MM
UN
ICA
TIO
NS
AC
CO
UN
TIN
G
BA
NK
ING
OIL
& E
NER
GY
FIN
AN
CIA
LSE
RV
ICES
LEG
AL
SER
VIC
ES
LAW
PR
AC
TIC
E
50%
20%
10%
5%
2%
1%0%
Talent Pool ReportEcology and Environmental Science
EMEA2013
By The Numbers
126,220 LinkedIn members
26,010 recent grads have joined the workforce
31% of environmental professionals are manager or above
1 in 11 changed jobs in the past 12 months
Environmental professionals in the UK are 2x more likely to be contacted by a recruiter than those in the Netherlands
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDEN GEMS
SATURATED
# of LinkedIn Members
Dem
and
Ind
exLe
ss D
eman
dM
ore
Dem
and
France
United Arab Emirates
Norway
Italy
1,500 2,000 5,000 7,000 10,000 15,000 20,000 30,000 40,000
Ireland
Switzerland
United Kingdom
Denmark
Belgium
South AfricaGermany
Sweden
3,000 4,000
Netherlands
Spain
Climate ChangeEnvironmental Policy
Project Management
Sustainable Development
Environmental Impact Assessment
Environmental Science
Research
Environmental AwarenessEnvironmental Management Systems
Ecology
Sustainability
Water
Ecology and Environmental Science
What do environmental professionals look for in a job?
What schools do recent graduates come from?
Most popular LinkedIn groups
�� Wageningen Universiteit, Netherlands
�� Imperial College London, UK
�� University of Exeter, UK�� University of Leeds, UK�� The University of Edinburgh,
UK
�� The Open University�� University of Plymouth, UK�� University of Southampton,
UK�� University College London,
UK�� University of Pretoria, South
Africa
�� Sustainability Professionals�� Green�� Green Jobs & Career Network�� Environmental Consulting Professionals�� WaterPros
Which industries employ environmental professionals?
How can you connect with environmental professionals?
1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com
32%
34%
38%
41%
41%
42%
52%
42%
31%
26%
35%
40%
38%
52%
EXCELLENT COMPENSATION& BENEFITS
STRONG EMPLOYEEDEVELOPMENT
ABILITY TO MAKEAN IMPACT
CULTURE THAT FITSMY PERSONALITY
A GOOD RELATIONSHIPWITH YOUR COLLEAGUES
A PLACE I WOULD BEPROUD TO WORK
GOOD WORK/LIFE BALANCE
EMEA AverageEnvironmentalProfessionals31%
36%A COMPANY WITH A LONG-TERM STRATEGIC VISION
3.8% 4.3% 4.4%6.1%
9.0% 10.5%14.8%
47.1%
OIL
&EN
ERG
Y
HIG
HER
EDU
CA
TIO
N
NO
N-P
RO
FIT
OR
GA
NIZ
ATI
ON
CIV
ILEN
GIN
EER
ING
GO
VER
NM
ENT
AD
MIN
ISTR
ATI
ON
REN
EWA
BLE
S &
ENV
IRO
NM
ENT
RES
EAR
CH
ENV
IRO
NM
ENTA
LSE
RV
ICES
50%
20%
10%
5%
2%
1%0%
Talent Pool ReportJava Development
EMEA2013
By The Numbers
267,950 LinkedIn members
57,640 recent grads have joined the workforce
13% of developers are manager or above
1 in 6 changed jobs in the past 12 months
Developers in the UK are 3x more likely to be contacted by a recruiter than developers in Spain
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDEN GEMS
SATURATED
# of LinkedIn Members
Dem
and
Ind
exLe
ss D
eman
dM
ore
Dem
and
IrelandNetherlands
Belgium
Israel
5,000 6,000 7,000 8,000 10,000 15,00012,000 17,500 20,000 25,000 30,0004,000
Russian FederationSweden
Czech Republic
United Kingdom
Italy
Turkey
Germany
Poland
Spain
35,000
Ukraine
France
MySQL
Software Development
Web ServicesJava Enterprise Edition
XML LinuxEclipse
JavaHTML
UML
JavaScriptSQL
Java Development
What do java developers look for in a job?
What schools do recent graduates come from?
Most popular LinkedIn groups
�� Universidad Politécnica de Madrid, Spain
�� Universitat Politècnica de Catalunya, Spain
�� The Open University�� National University of
Computer and Emerging Sciences, Pakistan
�� Universidad de Sevilla, Spain
�� Universidad Nacional de Educación a Distancia, Spain
�� National Technical University of Ukraine
�� Politecnico di Milano, Italy�� Sofia University, Bulgaria�� Politecnico di Torino, Italy
�� Java Developers�� Java EE Professionals�� Google Android�� Android Developer Group�� .Net Developers
Which industries employ java developers?
How can you connect with java developers?
1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com
32%
32%
34%
34%
49%
49%
56%
26%
30%
31%
38%
40%
42%
55%
FLEXIBLE WORKARRANGMENTS
STRONG CAREERPATH
STRONG EMPLOYEEDEVELOPMENT
A PLACE I WOULD BEPROUD TO WORK
A GOOD RELATIONSHIPWITH YOUR COLLEAGUES
EXCELLENT COMPENSATION& BENEFITS
CHALLENGINGWORK
EMEAJava Developers29%
35%CULTURE THAT FITSMY PERSONALITY
1.5% 1.6% 1.6%2.9% 3.2%
4.9%
41.3% 42.9%
FIN
AN
CIA
LSE
RV
ICES
RES
EAR
CH
BA
NK
ING
INTE
RN
ET
PRO
GR
AM
DEV
ELO
PMEN
T
TELE
CO
MM
UN
ICA
TIO
NS
CO
MPU
TER
SOFT
WA
RE
IT &
SER
VIC
ES
50%
20%
10%
5%
2%
1%0%
Talent Pool ReportNon-Profit, Fundraising, and Grant Making
EMEA2013
By The Numbers
141,250 LinkedIn members
25,670 recent grads have joined the workforce
42% of non-profit professionals are manager or above
1 in 10 changed jobs in the past 12 months
Non-Profit Professionals in the UK are 2x more likely to be contacted by a recruiter than those in the Netherlands
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDEN GEMS
SATURATED
# of LinkedIn Members
Dem
and
Ind
exLe
ss D
eman
dM
ore
Dem
and
NetherlandsBelgium
Israel
1,000 2,000 5,000 10,000 20,000 50,000500
Russian Federation
South Africa
Germany
United Kingdom
Italy
Pakistan
Ireland
Switzerland
France
Kenya
Event Management
Public Relations
Volunteer ManagementStrategic Planning
Research
Event PlanningPublic Speaking
Fundraising
Social MediaProject Management
Nonprofits
Non-profits
Non-Profit, Fundraising, and Grant Making
What do non-profit professionals look for in a job?
What schools do recent graduates come from?
Most popular LinkedIn groups
�� The Open University�� University College London,
UK�� London School of
Economics & Political Science, UK
�� University of Nairobi, Kenya�� University of Oxford, UK
�� The University of Manchester, UK
�� The University of Birmingham, UK
�� The University of Edinburgh, UK
�� University of Cambridge, UK�� University of Leeds, UK
�� Charity UK�� Institute of Fundraising�� Mojalink - Non Profit Network�� UK Fundraising�� International Development
Which industries employ non-profit professionals?
How can you connect with non-profit professionals?
1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com
30%
34%
40%
45%
47%
49%
50%
26%
25%
40%
55%
35%
26%
38%
FLEXIBLE WORKARRANGEMENTS
VALUES EMPLOYEECONTRIBUTIONS
A GOOD RELATIONSHIPWITH YOUR COLLEAGUES
CHALLENGINGWORK
CULTURE THAT FITSMY PERSONALITY
ABILITY TO MAKEAN IMPACT
A PLACE I WOULD BEPROUD TO WORK
EMEA AverageNon-profitProfessionals28%
36%A COMPANY WITH A LONG-TERM STRATEGIC VISION
4.2% 5.1% 5.3% 5.3%8.2% 8.7% 11.0%
52.3%
REL
IGIO
US
INST
ITU
TIO
NS
MA
RK
ETIN
G &
AD
VER
TISI
NG
PR A
ND
CO
MM
UN
ICA
TIO
NS
FUN
DR
AIS
ING
HIG
HER
EDU
CA
TIO
N
EDU
CA
TIO
NM
AN
AG
EMEN
T
CIV
IC &
SO
CIA
LO
RG
AN
IZA
TIO
N
NO
N-P
RO
FIT
OR
GA
NIZ
ATI
ON
50%
20%
10%
5%
2%
1%0%
Talent Pool ReportRenewable and Sustainable Energy
EMEA2013
By The Numbers
93,300 LinkedIn members
14,910 recent grads have joined the workforce
46% of energy professionals are manager or above
1 in 10 changed jobs in the past 12 months
Energy professionals in the UK are 2x more likely to be contacted by a recruiter than those in Spain
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDEN GEMS
SATURATED
# of LinkedIn Members
Dem
and
Ind
exLe
ss D
eman
dM
ore
Dem
and
France
United Arab Emirates
Ireland
1,000 1,500 4,000 5,000 7,000 10,000 15,000 20,000 30,000700
Norway
Greece
Switzerland
United Kingdom
DenmarkBelgiumGermany
South Africa
Spain
2,000 3,000
Netherlands
Italy
PhotovoltaicsSustainability
Wind
EngineeringEnergy Management
Energy
Energy Efficiency
Renewable EnergyProject Management
Sustainable Energy
Solar Energy
Business Strategy
Renewable and Sustainable Energy
What do energy professionals look for in a job?
What schools do recent graduates come from?
Most popular LinkedIn groups
�� Imperial College London, UK
�� Universidad Politécnica de Madrid, Spain
�� Heriot-Watt University, UK�� Politecnico di Milano, Italy�� The Open University�� Universitat Politècnica de
Catalunya, Spain
�� Loughborough University, UK
�� Technische Universiteit Delft, Netherlands
�� The University of Edinburgh, UK
�� National Technical University of Athens, Greece
�� Linked: Energy (Energy Industry Expertise)�� Wind Energy Professionals�� Solar Energy Professionals - PV & Thermal�� Solar Energy Network�� Energy & Utlities Network
Which industries employ energy professionals?
How can you connect with energy professionals?
1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com
35%
36%
36%
39%
41%
45%
47%
30%
35%
40%
36%
38%
42%
52%
STRONG CAREERPATH
CULTURE THAT FITSMY PERSONALITY
A GOOD RELATIONSHIPWITH YOUR COLLEAGUES
A COMPANY WITH A LONG-TERM STRATEGIC VISION
A PLACE I WOULD BEPROUD TO WORK
EXCELLENT COMPENSATION& BENEFITS
GOOD WORK/LIFE BALANCE
EMEA AverageEnergyProfessionals31%
31%STRONG EMPLOYEEDEVELOPMENT
3.8% 4.7% 4.8% 5.5% 7.3% 8.5%13.2%
52.2%
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ECTR
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LEN
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& E
NER
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BLE
S &
ENV
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NM
ENT
50%
20%
10%
5%
2%
1%0%